When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. As […]

By Stephen Chavez President, PRSA-LA CEO of ChavezPR April marks National Diversity Month. I’m compelled to address the backlash we are seeing against Diversity, Equity & Inclusion (DEI) programs across the country. Despite strides to be more inclusive, especially within the PR industry, systemic inequalities persist, making DEI efforts more crucial than ever. I continue

Let’s face it. Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. While most PR professionals will never win any Grammys, we share more in common with the megastar than you might think. We are creators, storytellers and writers. We find inspiration in

Everything else being equal, you’d probably rather read a short piece than a long piece. So would your readers. So, how long is too long? Keep news releases to 200 words or less. Reporters spend less than a minute reading a news release, according to Greentarget research. So why not write a one-minute news release?

We sat down with Abby “HONDO” Alem, the Founder of AMBESA, a full service creative agency for a #BlackHistoryMonth conversation. HONDO reflected on how leaving Corporate America allowed him to kickstart his entrepreneurial journey which resulted in the founding of his creative agency, the importance of diversity and representation within the PR field and shared

Recent news about bipartisan legislation that would compel TikTok’s Chinese parent company to sell the social media app or see it banned in the United States is generating buzz among communicators. With a final vote of 352–65 in the U.S. House of Representatives on March 13 and President Biden’s pledge to sign the bill if