April is APR Month at PRSA. Learn how becoming Accredited in Public Relations can help advance your career by visiting PRaccreditation.org. The year 2020 consisted of fighting the constant communication fires that came with COVID-19 and nationwide protests over social injustice. As much as we tried to be proactive, there was often only time to […]
Finding Confidence Through Accreditation Read More »
As companies face pressure to engage with social issues beyond their immediate business interests, communicators must anticipate how every word an organization says and every topic it raises will be received by different stakeholders, a new study finds. For the annual Global Communication Report, researchers at the USC Center for Public Relations surveyed PR professionals,
Download a copy of “Tackling Misinformation: The Communications Industry Unites” here. Comms pros can find more resources on the topic here. This is a critical year in the ongoing fight against the proliferation of misinformation and disinformation. In 2024, more than 50 countries worldwide are in election cycles. According to the World Economic Forum’s Global
Tackling Misinformation: A Conversation With PRSA Chair-Elect Ray Day, APR Read More »
Everything else being equal, you’d probably rather read a short piece than a long piece. So would your readers. So, how long is too long? Keep news releases to 200 words or less. Reporters spend less than a minute reading a news release, according to Greentarget research. So why not write a one-minute news release?
5 Ways to Craft Crisper Copy Read More »
We sat down with Abby “HONDO” Alem, the Founder of AMBESA, a full service creative agency for a #BlackHistoryMonth conversation. HONDO reflected on how leaving Corporate America allowed him to kickstart his entrepreneurial journey which resulted in the founding of his creative agency, the importance of diversity and representation within the PR field and shared
PRactical Dialogues: Black History Month Talk with Abby “HONDO” Alem Read More »
Recent news about bipartisan legislation that would compel TikTok’s Chinese parent company to sell the social media app or see it banned in the United States is generating buzz among communicators. With a final vote of 352–65 in the U.S. House of Representatives on March 13 and President Biden’s pledge to sign the bill if
Prepare Your Influencer Strategy for the Potential Ban of TikTok Read More »
When she was growing up in Louisville, Ky., Gail Dent’s Sunday afternoons were spent watching sports on television with her family. Her parents were both sports fans, especially her dad. “Sunday was like a daddy-daughter day,” she recalled. Her father would have two TVs going simultaneously, each showing a different football game. “He would be
S&T Live Recap: NCAA’s Gail Dent on Her Love of Sports and Lifelong Learning Read More »
Quick! Which would you rather read? Itron, Inc. (NASDAQ: ITRI), which is innovating the way utilities and cities manage energy and water, announced that it’s working together with Maryland’s largest gas and electric utility, Baltimore Gas & Electric (BGE), to connect and manage 260,000 Itron smart streetlights across the utility’s service territory. Or: A group of drunk
Boost Your Reach: 3 Ways to Reach More Readers Read More »
The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. The movie, along with its promotional campaign, continues to
Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster Read More »
