S&T Live Recap: NCAA’s Gail Dent on Her Love of Sports and Lifelong Learning

When she was growing up in Louisville, Ky., Gail Dent’s Sunday afternoons were spent watching sports on television with her family. Her parents were both sports fans, especially her dad. “Sunday was like a daddy-daughter day,” she recalled. Her father would have two TVs going simultaneously, each showing a different football game. “He would be

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Boost Your Reach: 3 Ways to Reach More Readers

Quick! Which would you rather read? Itron, Inc. (NASDAQ: ITRI), which is innovating the way utilities and cities manage energy and water, announced that it’s working together with Maryland’s largest gas and electric utility, Baltimore Gas & Electric (BGE), to connect and manage 260,000 Itron smart streetlights across the utility’s service territory. Or: A group of drunk

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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. The movie, along with its promotional campaign, continues to

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Associated Press Story Innovator Ted Anthony Urges Communicators to Be Curious

For a story to be compelling, it must be accurate, Ted Anthony said. “Establishing trust with your audience is the A-number-one thing.” That, “and is the story interesting? What do you want to leave people with at the end?” Sometimes, “I want to make them feel, to get them excited about the story. Or to

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Advice From Black Comms Pros on How to Advance in the Profession

Join PRSA as we celebrate Black History Month. Take a look at the specially curated resources highlighted on our Black History Month page here. Whether from a marketing, PR, communications or social perspective, “Our voices are needed at the table,” said Thomas Bennett, APR. “Many of us can give examples of brands that have made mistakes

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How to Win the Job and Thrive in a Multigenerational Workplace

In the post-pandemic era, communicators have an opportunity to start fresh with their careers. The future job market features more remote job opportunities than ever before. In this new era, we can apply an entrepreneurial mindset when looking for our next communications jobs. At the same time, “work from anywhere” and a four-day workweek are

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Insights Into the Role of Communicators at the U.S. Department of Defense

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates

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