The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. The movie, along with its promotional campaign, continues to […]

For a story to be compelling, it must be accurate, Ted Anthony said. “Establishing trust with your audience is the A-number-one thing.” That, “and is the story interesting? What do you want to leave people with at the end?” Sometimes, “I want to make them feel, to get them excited about the story. Or to

In the post-pandemic era, communicators have an opportunity to start fresh with their careers. The future job market features more remote job opportunities than ever before. In this new era, we can apply an entrepreneurial mindset when looking for our next communications jobs. At the same time, “work from anywhere” and a four-day workweek are

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. So far in 2024, the Los Angeles Times, The Wall Street Journal, Time magazine, Sports Illustrated and National Geographic, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job

Dear Members, Happy New Year! As we stand on the cusp of 2024, I am filled with gratitude and excitement for the extraordinary year that lies ahead for our vibrant PRSA chapter. In the spirit of camaraderie and shared passion, I extend warm wishes to each of you, our dedicated members, as we collectively embark

Would you like to learn more tips for writing better stories and otherwise drawing readers in and moving them to act? If so, then please join PRSA and Ann Wylie at one of their 2024 writing classes You’ll learn to tell better stories, write better headlines — even write better, easier and faster. Save $100