Would you like to learn more tips for writing better stories and otherwise drawing readers in and moving them to act? If so, then please join PRSA and Ann Wylie at one of their 2024 writing classes You’ll learn to tell better stories, write better headlines — even write better, easier and faster. Save $100 […]

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Here are a few predictions that PR pros should take note of as we enter February. Improved measurements prove PR’s business impact. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and

Executive presence “is often more about how you’re perceived than what you do,” Rob Biesenbach said. “You look like you’ve got it together, like you know what you’re talking about.” Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live, PRSA’s monthly livestream on LinkedIn on Jan. 25. In

Even as backlash and legal challenges intensify against diversity-related initiatives, many employers have deepened their commitment to diversity, equity and inclusion programs, a report from the employment law firm Littler finds. In a survey of 320 U.S. C-suite executives, a majority (57%) said their organizations have expanded their DEI commitments and activities over the past

PRSA is now accepting entries for the 2024 Anvil Awards. Find details here. This year marks the 80th anniversary of PRSA’s Anvil Awards, the pinnacle of recognition for outstanding achievements in public relations. While, thankfully, much has changed since 1944, the enduring importance of acknowledging ethical and impactful PR campaigns still remains. Now’s the chance

It’s 2024. I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. Powerhouse conferences are attracting well over 100,000 presenters and attendees to major venues around the globe. At these events, companies will debut new products and get

Would you like to learn more tips for reaching your readers and getting the word out? If so, then join PRSA and Ann Wylie at one of their 2024 writing classes. You’ll learn to write better headlines, leads, stories and more. Save $100 with coupon code PRSA24. APRs: Earn accreditation renewal credits. Whatever your plans/goals/intentions

Several workplace trends might require organizational leaders to revamp their strategies, a recent Gallup report says. Here are some of the insights: 1. Worker stress remains high. Employee stress has remained at record-high levels since the pandemic, with implications for worker productivity, well-being and longevity. 2. Employee engagement slowly recovers. After a post-pandemic slump, employee

CPRE 2023 Signature Report Co-Chairs Elizabeth L. Toth, Ph.D., APR, Fellow PRSA, the University of Maryland, and Pamela Bourland-Davis, Ph.D., Georgia Southern University, contributed the following research overview. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Between the challenges