Jian “Jay” Wang, a scholar and consultant in the fields of strategic communication and public diplomacy, is an associate professor at USC Annenberg School for Communication and Journalism. He is Director of the USC Center on Public Diplomacy at the Annenberg School.
Wang’s writings address the role of communication in the contemporary process of globalization, with an area focus on China. In addition to his published journal articles and research reports, he is editor of Soft Power in China: Public Diplomacy through Communication. He wrote Foreign Advertising in China: Becoming Global, Becoming Local and was a co-author of China’s Window on the World: TV News, Social Knowledge and International Spectacles. He served as guest editor of Place Branding and Public Diplomacy on its special issue on national image management in Asia.
Wang currently directs two research projects under the auspices of USC Center on Public Diplomacy, “Nation Branding at Expo Shanghai 2010” and “Reshaping Cultural Diplomacy in a New Era: Confucius Institutes & China’s Soft-Power Strategy.” He has also led a number of other research projects on topics including corporate public diplomacy, corporate social responsibility practices in emerging economies, Chinese corporate communication, and health care branding.
Wang has worked for the international consulting firm McKinsey & Company, where he was a senior communications specialist based in its Greater China offices. While at McKinsey, he advised clients on matters of communication strategy and implementation across a variety of industries. He was also a consultant for Ketchum in New York and Hong Kong. He has taught at Purdue University and the Chinese University of Hong Kong.
Wang earned his Ph.D. at the University of Iowa, and holds degrees from the University of Minnesota and Beijing University.