SVP/Creative Director, Ketchum Digital
Jim’s background encompasses over 18 years of digital marketing, public relations, and business development experience in B2B, government, ecommerce and consumer environments. Since joining Ketchum in 2012, Jim has provided both strategic guidance and creative planning for clients including Wendy’s, Pepsico, Kikkoman and Frito Lay in the ever-evolving realm of digital platforms, social influencers and content. His specialty is bringing brand experiences to life by converging these elements to spark conversation that builds engagement and ultimately drives action.
On the personal side, Jim is the blogger behind the popular BusyDadBlog.com, honored by Disney’s Babble.com as funniest dad blog and recently added to their Parent Blog Hall of Fame. A native Bostonian, Jim holds a BA degree in psychology from Harvard University.