Secretary (Los Angeles and Gold Coast)
A senior accomplished marketing and communications executive, Keith R. Pillow, APR, MBA possesses over 20 years of corporate and agency experience developing and implementing strategic, results-driven integrated programs for a wide range of firms, from start-ups to major Fortune 500 brands, in the technology, media, sports, entertainment, professional services, consumer products, and non-profit domains. Currently, Keith is the founder and chief caddy of Caddy Marketing and Communications, Inc. (CMAC), a Camarillo, Calif.-based branding, public relations (PR), and social media consulting firm specializing in the planning and execution of high-impact, cost-effective communications strategies for small and mid-sized businesses (SMBs) operating in many different industries.
Prior to establishing CMAC in 2009, Keith held senior account management positions at several boutique PR agencies and international PR firms, including Fleishman-Hillard and Shandwick International, and corporate communications positions at global billion-dollar technology concerns Technicolor (NYSE: TCH), Dassault Systèmes (NASDAQ: DASTY), and Quarterdeck Corporation. He began his career as a sports marketing manager at Brener Zwikel & Associates, Inc., where he worked with some of the most prestigious organizations and companies in sports, including ESPN, NFL, IMG, LPGA, Major League Soccer, PGA TOUR, World Cup USA 1994, and SHOWTIME Championship Boxing.
Keith holds B.S. degrees in marketing and international business from the Leeds School of Business at the University of Colorado, and a MBA in marketing from the George L. Graziadio School of Business and Management at Pepperdine University. He received his accreditation in public relations (APR) designation from the Universal Accreditation Board in 2008. He is a member of Beta Gamma Sigma, the Phi Beta Kappa equivalent for business graduates; the Public Relations Society of America (PRSA) and its Los Angeles and California Gold Coast chapters; PRSA Counselors Academy; the American Marketing Association; the Camarillo Chamber of Commerce; and Social Media Club Los Angeles. Currently, Keith sits on the boards, as secretary, of the PRSA Western District and the PRSA California Gold Coast chapter. He is a former board member of the Camarillo Chamber of Commerce; the PRSA-L.A. chapter; Social Media Club L.A. and the Pleasant Valley Education Foundation. Keith serves on the marketing and communications committees of two other non-profits, Santa Monica, Calif.-based OPCC and Manhattan Beach, Calif.-based Grades of Green.
An expert on marketing and communications, career advancement, and business development strategies, Keith is an adjunct professor of marketing at California State University Los Angeles (CSULA), where he teaches advertising and other marketing courses, and an adjunct professor of PR at California Lutheran University and Pepperdine University. In addition, he is a frequent guest lecturer and panelist at other major area colleges and universities, including Ventura College; Santa Barbara City College; California State University Northridge (CSUN); University of California at Los Angeles (UCLA) Extension; and the Annenberg School for Communication at University of Southern California (USC).
A native of Southern California, Keith plays golf, tennis, racquetball, Trivial Pursuit, Guitar Hero, and backgammon in his spare time, and he enjoys Rollerblading, physical fitness, fine dining, and reading classic and contemporary literature. In addition, he takes pleasure in cooking gourmet cuisine, listening to jazz and classical music, attending musical theater and world cinema productions, and international travel. He resides in Camarillo, California.