2017 Keynote, Media Strategist & Author
Trust Me I’m Lying: The Future of Media and PR
Ryan Holiday, Author and Media Manipulator
Controversial media expert and author Ryan Holiday looks at the converging trends of media — clickbait, fake news, virality, trolling, polarization — and what they mean in the aftermath of the most contentious and divisive election in history. The last few years have validated many of the predictions in Ryan’s bestselling book, “Trust Me I’m Lying.” The ongoing struggles of traditional media and the question of relevance is a critical issue that has serious implications for our profession.
We called our conference #PRMatters so we can understand how to better define ourselves in this new atmosphere. If you follow Ryan’s recent activity as author of articles for the New York Observer, you’ll know he’s equally comfortable calling out politicians, the media, and our profession. The tactics he leveraged in his early career might challenge or even anger us – after all, his book was an expose of how he manipulated the media to pick up false news for paying clients. However, Ryan is calling out PR professionals to be more ethical – and he’s doing so as the poster child of what NOT to do.