Lessons from the Red Carpet: What Brands Can Learn From Awards Season- Presented by PRSA Entertainment & Sports Section with Moderator Rick Markovitz

The Oscars mark the end of Awards Season but not the end of the strategies the brands can continue to utilize to get media attention. Rosalind Jarrett Sepulveda, SAG Awards Executive in Charge of Publicity, and Susan Ashbrook, author of “Will Work For Shoes: The Business Behind Red Carpet Product Placement” will share insider tips and tricks for brands to get noticed by the media, influencers and bloggers.  

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