Staying Relevant in 2017

A Professional Panel moderated by Fred Cook, Director, USC Center for Public Relations

The USC Center for Public Relations at the Annenberg School recently published The Relevance Report, a forecast of topics and trends that will be important to communicators in 2017. The inaugural report is a collection of 32 essays from industry leaders and academics touching on topics related to media, technology, branding and people. In this not-to-be-missed panel discussion, Golin CEO Fred Cook has brought together several contributors to the report to share some of these valuable insights.

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