LinkedIn is proven to receive 75% open rates over traditional e-mail campaigns. Discover how to build a reputable brand and meet top leaders in your industry using your LinkedIn account. Google searches show that LinkedIn is the first-place people go to, 90% of the time. LinkedIn is a platform that often gets underutilized or put on the back burner. LinkedIn is extremely powerful — especially when you’re aware of all the platform’s hidden features that don’t get nearly as much attention as they deserve. A search for your target business or title on LinkedIn will identify people you may be connected to directly or through your connections. LinkedIn is a great tool to leverage your existing contacts to connect with people and find potential customers online.