The X Factor: Managing Social Media in Crisis

With Ria Carlson, Associate Chancellor, Strategic Communications, University of California, Irvine
and Kelly Huston, Deputy Director, Crisis Communications & Public Affairs, California Governor’s Office of Emergency Services
Moderated by Christopher Perez, APR, Partner, Westbound Communications

There is rarely a “playbook” for dealing with an organizational emergency. Even the most seasoned professional must deal with the changing nature of a dynamic situation and its unanticipated challenges. These two professionals will present their recent trials and recent headlines, and their hard-fought lessons from the front lines of crisis situations. They will share best practices and practical advice on how the “social media X-factor” should be addressed at the start, middle and end of any emergency scenario.

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