Transforming Volunteers Into Brand Ambassadors

Engaging the next generation of passionate advocates will require a different style of engagement. Learn simple best practices based on neuroscience and behavioral economics in order to attract, retain and engage volunteers and donors.

The most underutilized resources in any nonprofit are the networks of the staff and volunteers. In this session, we will explore how to, with very few operational changes, maximize the impact of those networks. Participants will learn the neuroscience of impactful storytelling and will practice framing their organization’s mission so that it will be unforgettable. Participants will also learn best practices for engaging the next generation of volunteers using social media.

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