Why Cause Marketing (Still) Matters

Cause marketing continues to serve as a powerful public relations extension for brands to connect with consumers in meaningful and authentic ways. Scott Pansky, a recognized expert on cause-related marketing and strategic philanthropy, will lead a “Integration & Specialization” breakout session offering attendees perspective on why cause marketing still matters and how to build a platform that capitalizes brand value. Scott will provide actionable takeaways to campaign development, execution and measurement, all of which contribute to a seamless and successful “Corporate Socialanthropy™” integrated marketing effort.

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