Winning Better Clients Against Tough Competition. -Sponsored by the Independent Practitioners Alliance

Today, being good at what you do is no longer a differentiator – it’s merely the entry fee. Competition from large agencies, in-house options and even college kids pushing social media miracles, makes finding new clients a constant battle. Winning in business today is about uncovering, creating and leveraging competitive advantages to distinguish yourself and become a better choice than the other good choices. In this thought-provoking, actionable and enlightening presentation, business marketing and PR veteran David Avrin, CSP will show you how to discover (or create) meaningful differentiators and promote them to gain visibility, earn mind-share and build your business.

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