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X-ORIGINAL-URL:https://prsawesterndistrict.org/
BEGIN:VEVENT
UID:MEC-55b37c5c270e5d84c793e486d798c01d@prsawesterndistrict.org
DTSTART:20210928T100000Z
DTEND:20210928T104500Z
DTSTAMP:20210113T163600Z
CREATED:20210113
LAST-MODIFIED:20210924
SUMMARY:Breakout 5: Choose Your Session
DESCRIPTION:\nMedia Relations: Drinking from the Firehose: Professional & Personal Tips in Times of Crisis\n\nLocation: Laughlin II\nSpeaker: Gretchen Papez, APR, Director of Public Relations, Valley Health Systems\nNo matter the situation, a crisis is inevitable. Learn quick tips for the preparation and response to professional crisis (i.e. mass casualties, continued pandemic response, technology disruptions/cyberattacks, weather/environment, company disasters) and private situations. Additional tips for personal preparations, self-care and trying to maintain health, sanity and organization are included. In this session, expect to learn:\n\nAdvance planning needs for crisis communications\nResponse and communication needs to reach multiple audiences\nLearn personal preparation needs for professional and personal crisis situations\n\n\n\n\nDigital/Social: Creating “Sticky” Ideas and Memorable Virtual Experiences: PRSA Southern Arizona’s 2020 Impact Award Winner\n\nLocation: Laughlin III\nSpeaker: Katherine Monberg, Senior Strategist, Godat Design, Inc.\nSpeaker: Meredith Ford, Account Manager, NüPOINT Marketing\nFaced with reshaping PRSA Southern Arizona’s annual IMPACT Awards and flagship event within the pandemic, we engaged “sticky” content principles to capture attention and attract new participants through Personal Pop-Up Events: personalized virtual Zoom events accompanied by hand-delivered IMPACT Award boxes. PRSA Southern Arizona then hosted guided virtual “unboxing” celebrations for awardees, their colleagues, friends, and family.This personalized, virtual approach preserved the drama and excitement of live events, introduced our new IMPACT Award brand, and successfully balanced the long tradition of PRSA in the Southern Arizona community with unexpected elements to stand out and create a unique, fun, and engaging virtual experience.\n\n\nCareer Development: Diversity in the PR Workplace: Why is the PR Industry Still 83% White?\n\nLocation: Laughlin I\nSpeaker: Jamie Hampton, CEO, Mixte Communications\nThree years ago, Jamie finally understood a major issue in the PR industry: it’s 83% white. Jamie was part of the problem: Mixte’s staff didn’t represent its market demographics. Today, the team features economic, racial and gender diversity. But she didn’t stop. Jamie turned her attention toward the industry. She launched a social enterprise PR agency that provides paid training to refugees and immigrants to bring diversity to the sector.In this session, Jamie will share her path, her tested practices to change the homogeneity of her staff, and the mistakes she overcame to create an inclusive workplace that reflects the diversity that makes this nation great. In this session, expect to learn:\n\nThree immediate changes they can make to recruit a more diverse talent pool\nHow to assess if lack of diversity is affecting their business\nStrategies to ensure their newly diverse workforce welcomes new perspectives\n\n\n\n\n\n
URL:https://prsawesterndistrict.org/events/breakout-5/
ORGANIZER;CN=:MAILTO:
LOCATION:The Flamingo - Laughlin Rooms
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