PRSA Western District Conference
April 26-28, 2023 | The Westin La Paloma Resort & Spa
Tucson, Arizona

Gain Approval to Attend

To help make your case to management for attending the 2023 PRSA Western District Conference in Tucson, follow the step-by-step instructions below.

Step 1:

Professional Development Opportunities

Review this year’s conference schedule and identify the types of sessions you feel would most benefit you, your team, and your organization’s bottom line. Each of the planned keynote addresses and breakout sessions will provide you with innovative communications strategies, the latest industry tools, effective measurement techniques, and expert insight into the issues impacting the public relations profession.

Pro Tip: A key part of this step is to review the conference schedule and make a plan with your employer so he/she feels a part of the process and invested in what you will get out of attending this year’s event. Being strategic with your time and researching topics and presenters ahead of the conference will be worth your effort!

Step 2:

Networking Opportunities

Evaluate the networking opportunities with other attendees, sponsors, and exhibitors. Consider the business opportunities that could develop from establishing connections with the industry’s brightest professionals and PRSA partners, as well as the positive impact these relationships may have on your own organization’s ROI.

Step 3:

Post-Conference Reporting

Once you’ve gained the approval of your company’s management to invest their money and your time, it’s important to remember to report back to your higher-ups what you gained from attending the PRSA Western District Conference. Here are some things to keep in mind while you’re in Tucson so you’re prepared for this crucial step of the process:

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