We are pleased to present the recipients of this year’s Edward L. Bernays Awards! This year’s theme was “Best of San Diego and Imperial,” an homage to the excellent work our local public relations community produces year after year in the San Diego and Imperial Counties.
The 2023 Edward L. Bernays Award entries were judged by the South Carolina Chapter and volunteers of PRSA. As usual, we award one Excellence Award and up to two Merit Awards in each category, unless there is a tie. The “Best of Show” award represents the entry, or entries in case of a tie, with the highest overall score of all Silver Bernays entries and all Bronze Bernays entries, respectively. The Special Awards honor individuals who have made significant contributions to the public relations profession in the San Diego and Imperial Counties.
Winners
Special Awards
Diogenes: Christynne Lili Wrene Wood
Eva Irving: William Lopez
New Pro of the Year: Karlene Sanchez
PR Pro of the Year: Sandy Young
PR Team of the Year: Scripps Institution of Oceanography at UC San Diego
Student Awards
Excellence: Culture Shock® San Diego
Merit: Glen M. Broom Center for Professional Development in Public Relations’ 6th Annual Center Lecture
Silver Awards
Silver Excellence Awards
Best of Show: Dexcom Brings Trailblazing NIL Program to Life via Dexcom U—Allison and Dexcom
Community Relations, Government: El Portal Pedestrian & Bike Undercrossing Project—City of Encinitas
Crisis Communication: Solving the YMCA Crisis: Controversy and Transgender Rights—Intesa Communications Group and The YMCA of San Diego County
Events and Observances Less than Seven Days, Business: Sempra Celebrates 25th Anniversary in New York City—Sempra Strategic Communications Team
Events and Observances Less than Seven Days, Nonprofit/Government/Association: Organic Waste Recycling Youth Workshop—City of San Diego Environmental Services Department and Katz & Associates
Integrated Communications: Sempra Elevates Awareness in Washington, D.C.—Sempra Strategic Communications Team
Internal Communications: Crafting Consensus: 2023 SANDAG Board of Directors Retreat—Intesa Communications Group, Multimodal Solutions & SANDAG
Marketing – Consumer Products and Services: Dexcom G7 Launch: Feels Like Magic—Allison and Dexcom
Marketing – Content: Driving Awareness and Leads for Dexcom Through TikTok—Allison and Dexcom
Marketing – Influencer: Dexcom Brings Trailblazing NIL Program to Life via Dexcom U—Allison and Dexcom
Marketing – Influencer: WD-40 Brand Fiscal Year 2023 Influencer Program—Nuffer, Smith, Tucker and WD-40 Brand
Public Affairs: OceanKAMP Rides the Wave to Unanimous Approvals—Intesa Communications Group
Public Service: Safer Streets Together—City of Carlsbad
Reputation/Brand Management: From Dull to Dazzling: Zevra Shows its True Stripes—Evoke Canale
Social/Digital Media: Driving Awareness and Leads for Dexcom Through TikTok—Allison and Dexcom
Silver Merit Awards
Community Relations, Government: Ag Vision for the Next Decade—Nuffer, Smith, Tucker
Community Relations, Government: RVSD Long-Range Community Relations for Agency Turnaround—ARDURRA
Community Relations, Nonprofit/Association: ECS Head Start Advertising Campaign Phase I—ECS Communications
Diversity, Equity and Inclusion Communications: Queer Identity Empowers UC San Diego Scientists—UC San Diego University Communications
Events and Observances Less than Seven Days, Nonprofit/Government/Association: Crafting Consensus: 2023 SANDAG Board of Directors Retreat—Intesa Communications Group, Multimodal Solutions & SANDAG
Events and Observances Less than Seven Days, Nonprofit/Government/Association: Poinsettia Dog Park Opening—City of Carlsbad
Events and Observances Less than Seven Days, Business: Ribbon Cutting Marks a New Era for Xencor—Evoke Canale
Events and Observances More Than Seven Days: Atmospheric Rivers Events—Scripps Institution of Oceanography at the University of California San Diego
Integrated Communications: Think Blue San Diego: Clean Water, Clean Beaches 2023—Katz & Associates
Integrated Communications: Impact Like None Other—UC San Diego Communications and UC San Diego Advancement
Internal Communications: City Manager’s Employee Update Video Series—City of Carlsbad
Reputation/Brand Management: San Diego Foundation Launches a New Brand Identity—San Diego Foundation
Reputation/Brand Management: Expanding Corporate Visibility for Cessation Therapeutics—Ford Hutman Media/Rachel Ford Hutman
Social/Digital Media: Parks & Recreation Month Social Media Campaign—City of Carlsbad
Social/Digital Media: Eradicating Congenital Syphilis from San Diego County—American Academy of Pediatrics, California Chapter 3
Bronze Awards
Bronze Excellence Awards
Best of Show: NST Helps EoS Fitness Flex its Media Relations Muscles — Nuffer, Smith, Tucker & EoS Fitness
Collateral: El Portal Bike and Pedestrian Safety Handbook—City of Encinitas
Creative Tactics: Sempra Rings the NYSE Opening Bell—Sempra Strategic Communications Team
Editorials/Op-Ed Columns: Carlsbad Magazine City Matters Column—City of Carlsbad
Media Relations, Associations/Government: City of San Diego Huanglongbing Media Relations Efforts—Nuffer, Smith, Tucker
Media Relations, Business to Business: BNever Again – Changing the Tide of the Opioid Epidemic—Ford Hutman Media/ Rachel Ford Hutman
Media Relations, Consumer Products and Services: NST Helps EoS Fitness Flex its Media Relations Muscles—Nuffer, Smith, Tucker & EoS Fitness
Media Relations, Diversity, Equity and Inclusion (DEI): EVMWD Septic to Sewer Conversion Project – Phase 1—Kleinfelder Construction Services
Media Relations, Nonprofit: Senior Center of the Future’ Opens in Rancho Bernardo—Scatena Daniels Communications
Media Relations, Press Conferences: Kicking Off the Summer Season & Celebrating Local Tourism—San Diego Tourism Authority and Intesa Communications Group
Newsletters: City Manager’s Update E-newsletter—City of Carlsbad
Social/Digital Media: Dynamic Storytelling for a Growing Audience via Social Media—Evoke Canale
Videos: InService to San Diego County—County of San Diego
Websites: Microsite: Impact Like None Other—UC San Diego University Communications and UC San Diego Advancement
Word-of-Mouth: When MSCHF Called, WD-40 Brand Answered—Nuffer, Smith, Tucker and WD-40 Brand
Bronze Merit Awards
Annual Reports: Connect with Us: County of San Diego Annual Report—County of San Diego
Creative Tactics: Shoestring Budget: Boosting Voter Outreach for $350—County of San Diego
Editorials/Op-Ed Columns: Donate Life Editorials—UC San Diego Health and Lifesharing San Diego
Editorials/Op-Ed Columns: Gender-Affirming Care is Healthcare—American Academy of Pediatrics, California Chapter 3
Magazines: UC San Diego Magazine: Non-Conventional from the Start—UC San Diego University Communications
Media Relations – Associations/Government: Kicking Off the Summer Season & Celebrating Local Tourism—San Diego Tourism Authority and Intesa Communications Group
Media Relations – Associations/Government: PINC 2023: Scientists are Dying the Ocean Pink—Scripps Institution of Oceanography at the University of California San Diego
Media Relations, Business to Business: Unveiling a Masterpiece: Found Lofts Open to Rave Reviews—Intesa Communications Group
Media Relations, Business to Business: Sempra Launches Port Arthur LNG—Sempra Strategic Communications Team
Media Relations, Business to Business: Clearpoint Expands Awareness of OptionMetrics in US, Abroad—Clearpoint Agency
Media Relations, Nonprofit: 100 Years in Bloom: Coronado Flower Show Springs Into Action—Scatena Daniels Communications
Media Relations, Nonprofit: Elevating San Diego Rescue Mission Goal to End Homelessness—San Diego Rescue Mission and Intesa Communications Group
Media Relations, Nonprofit: San Diego Blood Bank Precision Blood Expansion—Scatena Daniels Communications
Media Relations, Press Conferences: Project Feat Brings Secretary Pete—SANDAG, Caltrans and Southwest Strategies
Media Relations, Press Conferences: West Health Announces Senior-Friendly ERs around San Diego—Scatena Daniels Communications
Social/Digital Media: Eradicating Congenital Syphilis from San Diego County—American Academy of Pediatrics, California Chapter 3
Videos: State of the City Video—City of Carlsbad
Videos: Video: Impact Like None Other—UC San Diego University Communications and UC San Diego Advancement
Websites: UC San Diego Today—UC San Diego University Communications
Websites: San Diego Foundation’s Revamped Website—San Diego Foundation
Special thanks to our sponsors!
Platinum Sponsors
Southwest Strategies, UC San Diego
Diamond Sponsor
Bronze Sponsor
Ardurra
Chapter & Program Sponsors
Alternative Strategies, J/PR, Reliance Public Relations, Scatena Daniels, Wright On Communications, Intensa
Website Sponsor
Photography & Program Design
Vanner
Event Sponsor
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