PRSA Western District Conference
February 24-26, 2025
Sheraton Universal Hotel | Universal City, California
Gain Approval to Attend
To help make your case to management for attending the 2025 PRSA Western District Conference in Los Angeles, follow the step-by-step instructions below.
Step 1:
Professional Development Opportunities
Review this year’s conference schedule and identify the types of sessions you feel would most benefit you, your team, and your organization’s bottom line. Each of the planned keynote addresses and breakout sessions will provide you with innovative communications strategies, the latest industry tools, effective measurement techniques, and expert insight into the issues impacting the public relations profession.
Pro Tip: A key part of this step is to review the conference schedule and make a plan with your employer so he/she feels a part of the process and invested in what you will get out of attending this year’s event. Being strategic with your time and researching topics and presenters ahead of the conference will be worth your effort!
Step 2:
Networking Opportunities
Evaluate the networking opportunities with other attendees, sponsors, and exhibitors. Consider the business opportunities that could develop from establishing connections with the industry’s brightest professionals and PRSA partners, as well as the positive impact these relationships may have on your own organization’s ROI.
Step 3:
Post-Conference Reporting
Once you’ve gained the approval of your company’s management to invest their money and your time, it’s important to remember to report back to your higher-ups what you gained from attending the PRSA Western District Conference. Here are some things to keep in mind while you’re in Tucson so you’re prepared for this crucial step of the process:
- What are 10 key things you learned at the conference?
- How do those 10 things apply to your current projects/work?
- How will you share the things you learned with others?
- What new relationships did you form at the conference and how can they be helpful?
- What were some of the highlights of the conference for you (these can be fun or serious)?