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S&T Live Recap: The Role of the Communicator in an Era of Autonomous Influence

“Influence is no longer just human-led,” Michael Cherenson, APR, Fellow PRSA, said. As he and Mark J. McGrath wrote for PRsay this month, the era of “autonomous influence” has arrived. So-called “malicious AI swarms” — coordinated, self-learning systems of generative agents — can now spread believable lies, impersonate trusted voices and manipulate public sentiment, they

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Shaping the Future of LGBTQ+ Representation in Media and Communications

In celebration of Pride Month, PRSA’s DEI Committee hosted a timely and thought-provoking panel discussion titled “Shaping the Future of LGBTQ+ Representation in Media and Communications.” The June 17 conversation brought together three of the most influential voices in LGBTQ+ advocacy and communications: Rich Ferraro, chief communications officer at GLAAD; Kevin Wong, senior vice president

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Juneteenth and the Role of Communications: Truth, Equity and Influence

Each year, Juneteenth calls us to remember the moment when the last enslaved Black Americans in Galveston, Texas were informed of their freedom. For many in the Black community, it is a celebration, a remembrance and a reckoning. For communicators, it is also a mirror: reflecting how stories are told, withheld, distorted or erased. As

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A 2025 Juneteenth Guide From PRSA’s Black Voices Affinity Group

Juneteenth marks a significant chapter in American history. On June 19, 1865, more than two years after the Emancipation Proclamation, the last enslaved Black Americans in Galveston, Texas were informed of their freedom. The day has become a powerful symbol of delayed justice, enduring resilience and the continued fight for equity. For communications professionals, Juneteenth

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Dwindling Corporate Support for Pride Month Is Only Part of the Story: What Is Our Role as Communicators in 2025?

One of the principal stories of Pride Month in 2025 has been the dwindling corporate support for Pride celebrations and LGBTQ organizations and what that means for broader acceptance of and engagement with our community. But that is only part of the story; Pride Month has become a key indicator of an organization’s commitment to

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