Communicators can no longer rely on a one-tool approach to AI. That was the message underscored by Ray Day, APR, as he opened the Nov. 10 Member Mondays session. “AI is bigger than ChatGPT,” said Day, PRSA’s 2025 chair and Stagwell vice chair, and Allison Worldwide executive chair. He assembled a panel of AI experts […]
“We’re three years into this AI explosion in the communications industry,” Cayce Myers, Ph.D., LL.M., J.D., APR, said. “What should we expect next year, or over the next five years, and how do we as the PR industry prepare for those changes?” Myers, professor of public relations and director of graduate studies at Virginia Tech’s
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As change and social polarization buffet companies, “I think this is an incredible time for communicators,” said Barby K. Siegel. “There is a lot of uncertainty and divisiveness in organizations. But over the last five years, our craft has evolved from being an isolated function to now being a strategic business imperative.” Siegel, CEO of
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PRSA’s ICON 2025 in Washington, D.C., ended on a note of inspiration and unity. On Oct. 29, more than 200 PR professionals gathered for the annual PRSA Diversity, Equity, and Inclusion Reception. The evening celebrated progress across the profession while fostering new connections that will continue to shape the future of PR. The reception was
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From left in the above photo: Ray Day, APR, Ali Vitali, Robyn Patterson, Zac Moffatt, Leigh Ann Caldwell and Brendan Buck. PRSA’s closing General Session at ICON 2025 in Washington, D.C., on Oct. 30, brought together a powerhouse panel of journalists, strategists and advisers for a lively conversation on how politics and Washington culture are
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As vice president of communications at the NAACP, Dominic K. Hawkins II leads the organization’s integrated marketing and communications strategy to advance civil rights and social justice. Named PRSA’s 2025 PR Professional of the Year, Hawkins has built a career at the intersection of advocacy and impact — guiding narratives that uplift communities and drive
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Tina Beaty, chief brand and marketing officer at SHRM — the world’s largest business association focused on workplace dynamics — was this morning’s General Session speaker at the Washington Hilton during PRSA’s ICON 2025 in Washington, D.C. Beaty — who is a wife, a mother of three and a black belt in Tae Kwon Do
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“At its core, a story just has to be about something everybody understands — forgiveness, loss, joy, love — and then it’s just [about] how you tell it,” said Lauren Graham, award-winning actress, producer and New York Times bestselling author. Graham, known for portraying strong, quick-witted characters on “Gilmore Girls” and “Parenthood,” headlined the opening
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Today, Grace T. Leong, MBA, APR, Fellow PRSA, CEO of HUNTER, received PRSA’s highest individual honor — the Gold Anvil Award — during the ICON 2025 Conference in Washington, D.C. The award recognizes lifetime achievement in public relations and celebrates practitioners who have made outstanding contributions to advancing the profession. A 37-year PRSA member, Leong
ICON 2025 Recap: Grace T. Leong, MBA, APR, Fellow PRSA, Receives PRSA’s Gold Anvil Award Read More »
