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Fresh perspectives and meaningful connections await at PRSA ICON 2026 in Orlando from Oct. 18-20. PRSA’s Affinity Groups will bring communicators together to exchange ideas, strengthen their expertise and celebrate the people moving our profession forward. Members and leaders from the Black Voices, Hispanic-Latino, Seasoned Pros, and Asian American, Native Hawaiian and Pacific Islander (AANHPI)

Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within the PR community. Member Mondays take place on the fourth Monday of each month from 1–1:45 p.m. ET. All programs are free for PRSA members. Sign up for future sessions here. “We’re all shifting to using AI answer-engines for

Crystal Borde will speak at PRSA’s ICON 2026 in Orlando, Fla., Oct. 20, where she will explore ethics and crisis communications. Details. Communicators love to talk about crisis communications. Put “crisis,” “reputation” or “trust” in a webinar or conference title, and interest usually follows. We want to know how organizations should respond when something goes

If you are a PRSSA member, you have probably wondered what artificial intelligence means for your future career. Will employers still value entry-level professionals when AI can brainstorm, summarize research, draft a news release and generate social content in seconds? That concern is understandable. AI is already part of the professional toolkit, and its capabilities

Every Hispanic Heritage Month, our industry publishes a version of the same piece: a celebration of culture, gratitude for representation, a call to do better next year. Rarely does it ask the harder professional question — whether our own function is actually built to produce the kind of communication culture keeps proving works, or whether

On the second Monday of every month, PRSA offers “AI Pulse,” a briefing hosted by Ray Day, APR, PRSA’s 2026 immediate past chair, that provides timely insights into the latest AI trends, tools, and developments. Learn how to stay ahead of an ever-evolving digital landscape here. “Some of the best innovations in the communications and

For new professionals looking to start communications careers, early experience goes a long way. When he was 13, Jon Zaghloul started the podcast “Sports Talk Chicago” from his bedroom in Aurora, Ill., near Chicago. Later, as an economics major and aspiring sportscaster at the University of Chicago, he produced the podcast from his dorm room

Every year on Aug. 26, Women’s Equality Day gives us an opportunity to recognize the progress women have made and reflect on where we go from here. For those of us in public relations and communications, the day carries particular significance. Women have helped build, lead and transform our profession, shaping the stories organizations tell,