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Twitter’s ‘Blue Check’ Chaos Erodes Trust in Crisis Communications

When Elon Musk bought Twitter in late October, he said the social media platform’s blue check marks that verified high-profile accounts had created a caste system of “lords and peasants.” Instead, his “Twitter Blue” feature would let any user who pays $7.99 a month obtain that once-coveted blue check mark, with any screen name they …

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S&T Live Recap: JCPenney’s Michelle Sing on Leadership and Finding Your Wings

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. “Connecting metrics from communications back to business performance continues to be tough, but we’re making progress,” thanks to …

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ICON 2022 Recap: Exploring What Lies Ahead for Communicators

Amid the turbulence of the last three years, “The role of communications has been elevated,” Ivan Pollard said. “Uncertainty allows communications to thrive.” Pollard leads the marketing and communications center for The Conference Board, a not-for-profit think tank in New York. During his Nov. 14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for …

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ICON 2022 Recap: How Amazon Engages Employees Through Powerful Storytelling

Not long ago, the only communication that Amazon’s warehouse employees received on the job came from their managers. The employees don’t use computers while working and cellphones were not allowed on the floor. Laurel Flaningan, Amazon’s senior manager of internal communications for its operations centers, has worked with her team to convey messages to warehouse …

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ICON 2022 Recap: Marlee Matlin on Learning to Dream Big

“Dream big, move fast and keep on working.” These were Oscar-winning actress, author and activist Marlee Matlin’s opening words when talking about facing challenges and finding success. Matlin — who is also an Ambassador for Disability Rights for the ACLU — used sign language throughout her presentation alongside her longtime translator Jack Jason at today’s General …

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