Uncategorized

4 Headline Mistakes to Avoid

Headlines get twice as much readership as body copy, according to a study by The Poynter Institute. To write headlines that boost clickthrough rates and get the word out, even to people who won’t read your text, here are four headline “don’ts.” Avoid vague heads. These are actual headlines that have appeared recently in my […]

4 Headline Mistakes to Avoid Read More »

Small Groups Spread Large Percentages of Online Falsehoods, Studies Find

You can download a copy of “Tackling Misinformation: The Communications Industry Unites” here. PRSA has more resources on the topic for communications pros here. A small group of social media users spread most of the fake news that circulated in 2020, TechCrunch reports. Published in the journal Science, separate studies by researchers at MIT, Ben-Gurion University,

Small Groups Spread Large Percentages of Online Falsehoods, Studies Find Read More »

S&T Live Recap: The High Stakes of Speaking Out on Social Issues

“The percentage of consumers today who are looking to do business with organizations that support and believe the same things they do continues to grow,” Jon Goldberg said. Brands are under pressure to make statements on divisive social issues or be “lined up for public cancellation.” Goldberg, founder and chief reputation architect of Reputation Architects,

S&T Live Recap: The High Stakes of Speaking Out on Social Issues Read More »

As People Live and Work Longer, Companies Urged to End Age Discrimination

“One of the greatest accomplishments of our time is the extension of the human lifespan,” said Martha Boudreau, chief communications and marketing officer for AARP. “Many people are living into their 90s, or even to 100. Take advantage of the extra years we’ve been given.” Boudreau was a panelist for PRSA’s most recent Diverse Dialogues

As People Live and Work Longer, Companies Urged to End Age Discrimination Read More »

Legislation Would End Content-Liability Protections for Big Tech Firms

Two bipartisan lawmakers have drafted legislation to retire a 28-year-old provision that shields Big Tech companies from liability for the material that people post on their platforms. Reps. Cathy McMorris Rodgers (R-Wash.) and Frank Pallone Jr. (D-N.J.) co-authored a Wall Street Journal Op-Ed on May 12, arguing that Section 230 of the 1996 Communications Decency

Legislation Would End Content-Liability Protections for Big Tech Firms Read More »

Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust

Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent Read More »

Scroll to Top