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As Customer Complaints and Uncivility Rise, a Sincere Apology Helps

Americans are experiencing more problems with products and services than ever before, and their complaints to companies are becoming more belligerent and uncivil, new research from Arizona State University’s W. P. Carey School of Business finds. According to the “National Customer Rage Survey” of 1,000 Americans, businesses risk losing an estimated $887 billion in future …

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Should Your Organization Mourn Public Tragedies on Social Media?

The following post is based on research published in the latest issue of PR Journal, the quarterly academic journal presented by PRSA and the Institute for Public Relations. The paper, “Organizational Social Media Mourning: Toward a Framework for Organizations Wishing to Empathize With Publics During Tragedies” is by Jensen Moore, Ph.D., the University of Oklahoma; …

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Local Reporters Give Advice on How PR Pros Can Build Media Relationships

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Having …

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S&T Live Recap: From the Marines to Johns Hopkins, a Communicator’s Storytelling Journey

Growing up on a small farm in Alabama, Ken Melton’s main entertainment was news. “Even as a kid, I used to watch TV news from around the world and take my dad’s newspaper and try to read it,” he said. “I thought, ‘I really like what they’re doing. I don’t know how to get there, …

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Mahalo for Making Our First 2023 Mixer a Success!

Thank you to the more than 20 communications and marketing professionals and students who came out for networking and fellowship at Pitch Sports Bar on Jan. 31! And congratulations to PRSSA student Jordan Brown, who was the lucky winner of a $25 discount on any 2023 program registration, excluding Koa Anvil entries and dinner.

Ahead of the Super Bowl, Communications Lessons Inspired by Being a Coach

I’m a strategic communications professional located in Kansas City. I’m also still riding high over the Kansas City Chiefs AFC Championship victory while gearing up for Super Bowl LVII vs. the Philadelphia Eagles on Feb.12. With a smile on my face and butterflies in my stomach, I can still replay the most fist-clenching moments of …

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