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The Power of Presence: Sabrina Browne and Fatou Barry on Women Defining the Future of Public Relations

What happens when women stop waiting for the communications industry to define leadership for them and begin shaping it on their own terms? That question sat at the center of a dynamic conversation between Sabrina Browne, co-chair of the PRSA Black Voices Affinity Group, and Fatou Barry, founder and CEO of The PR Girl Manifesto,

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What’s Now, What’s Next and What’s Over: Comms Leaders Take Stock at PRSA ICON 2026

The communications profession is moving quickly, and keeping pace requires leaders to make clear choices about which shifts deserve their attention, which capabilities require investment and which practices have run their course. At PRSA ICON 2026 in Orlando, Fla.,  Thomas Bennett III, SVP at FleishmanHillard and Co-chair of the PRSA Black Voices Affinity Group, brought

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PRSA ICON Q&A: Gaby Natale on Thinking Like a Pioneer, Challenging Convention and Making Your Work Visible

After closing her General Session at PRSA ICON 2026 in Orlando, Fla., on Oct. 20, three-time Emmy Award winner, author, and entrepreneur Gaby Natale spoke with PRsay about finding opportunities within established organizations, encouraging employees to challenge conventional thinking, and why PR professionals need to get more comfortable promoting their own contributions. Many PR professionals

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At PRSA ICON 2026, Gaby Natale Challenges PR Pros to Embrace Their Pioneer Spirit

The three-time Emmy Award winner encouraged attendees to recognize their unique strengths, overcome barriers, and create opportunities others may not see. Gaby Natale knows what it’s like to hear “no.” Early in her career as a public relations professional in Washington, D.C., she pitched clients to major newsrooms without established contacts, budget or fluency in

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PRSA ICON Q&A: Sally Hogshead on Confidence, Credibility and Standing Out

Following her Oct. 19 General Session presentation at PRSA ICON 2026 in Orlando, Fla., branding expert and author Sally Hogshead spoke with PRsay about the signals people send before they speak, what makes someone persuasive and how professionals can distinguish themselves without trying too hard. You’ve studied the signals people send before they even begin

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At PRSA ICON 2026, Sally Hogshead Makes the Case for Standing Out

In a world overwhelmed by messages, being boring isn’t simply ineffective. It can actually hurt your brand. Branding expert and author Sally Hogshead delivered that central message during her General Session presentation today at PRSA ICON 2026 in Orlando, Fla. Hogshead challenged communications professionals to reconsider how they capture attention, arguing that the strategies that

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PRSA ICON Q&A: Tyler Gillum on Putting Fans First and Making Room for Big Ideas

Before his entertaining, insightful keynote at PRSA ICON 2026 on Oct. 18 at the Orlando World Center Marriott, Tyler Gillum spoke with PRsay about the Savannah Bananas’ rapid growth, plans to take Banana Ball international, and the importance of creating a workplace that encourages unconventional ideas. Gillum, who serves as head coach of the Bananas,

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At PRSA ICON 2026, Tyler Gillum Shares the Savannah Bananas’ Playbook for Putting People First

Tyler Gillum knows how to make an entrance. The head coach of the Savannah Bananas jogged into the ballroom at the Orlando World Center Marriott from the back, high-fiving attendees as he made his way to the stage for his Oct. 18 keynote at PRSA ICON 2026. Dressed in cowboy boots and a kilt —

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Gold Anvil Recipient Tony D’Angelo Urges PR Professionals to Recognize Their Power to Make a Difference

Coming up on Strategies & Tactics Live: Join us Thursday, Oct. 29, at 1 p.m. ET for a special conversation with 2026 Gold Anvil recipient Anthony W. D’Angelo, APR, Fellow PRSA, on career lessons, leadership and the future of communications. Join the conversation on LinkedIn here. Accepting PRSA’s highest individual honor at ICON 2026 today

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