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Crises are inevitable. Every brand, no matter how revered or popular, will face a moment of truth — a crisis that tests its reputation and the loyalty of its audience. The key to surviving such a crisis starts with solidifying support for your brand before the crisis hits. People are naturally skeptical and quick to

Whatever a brand sells — from luxury goods to software solutions — it’s also in the attention business. It’s in the business of attracting potential customers with its incredible product, innovative technology and can-not-miss experience. For brands looking to connect with a modern audience, this increasingly means cultivating a compelling social media presence. More than

During a meeting with a new client in 2007, Mark Dvorak, APR, Fellow PRSA, found himself in an ethical dilemma. Back then, businesses had just begun using social media. The client didn’t like what people were saying about her product on Facebook. She suggested that everyone in the meeting create their own Facebook pages and

PRSA provides educational opportunities to explore ethics in public relations year-round. PRSA recognizes Ethics Month each September to bring increased attention to the communications profession’s core foundation. Visit this link for additional programming and ethics resources. Several years ago, I was invited to speak at a regional conference. I pitched a session on the intersection

PRSA provides educational opportunities to explore ethics in public relations year-round. PRSA recognizes Ethics Month each September to bring increased attention to the communications profession’s core foundation. Visit this link for additional programming and ethics resources. Due to AI’s swift growth, it’s important that regulations are crafted that encourage continual innovation and positive use while

This year’s ICON agenda includes 46 breakout sessions arranged in eight different learning tracks, keynote speakers such as award-winning journalist Gio Benitez and countless opportunities for networking. Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today. Find the full

ICYMI: Ann Wylie was our guest on Strategies & Tactics Live on LinkedIn on Aug. 22. Refresh your writing skills with this focused session designed to sharpen your craft. I’ve been a writing trainer for more than 30 years. In those three decades, I’ve reviewed thousands of messages from hundreds of companies. I see the

Hawai‘i’s public relations and communications industry gathered to recognize outstanding programs from the past year at the 41st Annual Koa Anvils Awards dinner held at the Prince Waikiki on Thursday, August 22, 2024. The Hawai‘i chapter of the Public Relations Society of America’s (PRSA) received 104 entries for this year’s competition and of those, 66