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Insights Into the Role of Communicators at the U.S. Department of Defense

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates […]

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. So far in 2024, the Los Angeles Times, The Wall Street Journal, Time magazine, Sports Illustrated and National Geographic, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job

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3 Trends for Comms Pros to Watch 1 Month Into 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Here are a few predictions that PR pros should take note of as we enter February. Improved measurements prove PR’s business impact. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and

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S&T Live Recap: To Project Executive Presence, Tell ‘Your Own Specific Story’

Executive presence “is often more about how you’re perceived than what you do,” Rob Biesenbach said. “You look like you’ve got it together, like you know what you’re talking about.” Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live, PRSA’s monthly livestream on LinkedIn on Jan. 25. In

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As Backlash Grows, Many Executives Remain Committed to DEI

Even as backlash and legal challenges intensify against diversity-related initiatives, many employers have deepened their commitment to diversity, equity and inclusion programs, a report from the employment law firm Littler finds. In a survey of 320 U.S. C-suite executives, a majority (57%) said their organizations have expanded their DEI commitments and activities over the past

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Tips for Putting That Award-Worthy Campaign Into an Anvil-Earning Entry

PRSA is now accepting entries for the 2024 Anvil Awards. Find details here. This year marks the 80th anniversary of PRSA’s Anvil Awards, the pinnacle of recognition for outstanding achievements in public relations. While, thankfully, much has changed since 1944, the enduring importance of acknowledging ethical and impactful PR campaigns still remains. Now’s the chance

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