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Every Hispanic Heritage Month, our industry publishes a version of the same piece: a celebration of culture, gratitude for representation, a call to do better next year. Rarely does it ask the harder professional question — whether our own function is actually built to produce the kind of communication culture keeps proving works, or whether […]

On the second Monday of every month, PRSA offers “AI Pulse,” a briefing hosted by Ray Day, APR, PRSA’s 2026 immediate past chair, that provides timely insights into the latest AI trends, tools, and developments. Learn how to stay ahead of an ever-evolving digital landscape here. “Some of the best innovations in the communications and

For new professionals looking to start communications careers, early experience goes a long way. When he was 13, Jon Zaghloul started the podcast “Sports Talk Chicago” from his bedroom in Aurora, Ill., near Chicago. Later, as an economics major and aspiring sportscaster at the University of Chicago, he produced the podcast from his dorm room

Every year on Aug. 26, Women’s Equality Day gives us an opportunity to recognize the progress women have made and reflect on where we go from here. For those of us in public relations and communications, the day carries particular significance. Women have helped build, lead and transform our profession, shaping the stories organizations tell,

Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within the PR community. Member Mondays take place on the fourth Monday of each month from 1–1:45 p.m. ET. All programs are free for PRSA members. Sign up for future sessions here. For communications leaders navigating rapid change and the

AI is speaking for your brand right now, whether you’ve invested in it or not. For decades, the industry defined earned media as one thing: a journalist chose to cover a story someone pitched. No payment, no guarantee, just the credibility of a third party deciding your story was worth telling. That definition hasn’t disappeared,

PRSA is introducing a new Chapter and District Affiliation Agreement and Group Tax Compliance Initiative to establish a clearer, more consistent framework for Chapter and District governance, affiliation and operations. The initiative builds on information previously shared with PRSA leaders. It reflects the organization’s commitment to strengthening governance, supporting long-term sustainability, and providing greater clarity

August marks Black Business Month, an opportunity to celebrate Black entrepreneurship and recognize the leaders creating businesses, opportunities and lasting impact in their communities. Across public relations and communications, Black professionals are building agencies, consultancies and creative firms that counsel organizations, elevate brands, shape culture and create pathways for the next generation. Their leadership reflects

Previously by Ann Wylie: Format Your Way to AI Citations. AI doesn’t read your content. It navigates it. If you want to get cited, give AI a map — clear headings and organized sections — so it can find exactly what it needs. Here are three ways to structure content AI will cite: Use clear