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PRSA PR Pros of the Year Helped Elevate the COVID-19 Work of the Johns Hopkins Bloomberg School of Public Health

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. The Bloomberg School of Public Health is part …

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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. According to the National Institute on Drug Abuse, in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid …

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To Improve Crisis-Response Plans, Bring in a Red Team

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. Media fires that communicators could …

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Using Preferred Pronouns: A Simple Change for Increased Representation and Inclusion in Communications

Let’s talk about pronouns. On a recent Zoom call, you probably saw a few attendees with a display name followed by their preferred pronouns in parentheses. Or perhaps you attended a gathering where you were invited to introduce yourself and include your preferred pronouns in your introduction. Instagram provided a new option for preferred pronouns …

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How Communicators Can Help Build Unity

Particularly after a year of deep divisions in society, “Understanding different groups and cultures benefits us all,” Cheryll Ocampo Forsatz said. Building coalitions “means creating understanding and relationships” with “other groups who are facing the same concerns and issues we are.” Ocampo Forsatz, vice president of corporate communications and public relations in the Parsippany, N.J. …

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