Find more insights on employee engagement and internal comms in the March issue of Strategies & Tactics. After peaking at 23% in 2022 and 2023, employee engagement has declined to 20% in 2025, according to Gallup research. Each percentage-point drop represents roughly 21 million fewer engaged employees, potentially undermining business revenue and economic growth. For […]
Employee Engagement Continues to Slide Read More »
April is APR Month at PRSA. Learn how becoming Accredited in Public Relations can help advance your career by visiting PRaccreditation.org. As an APR and nonprofit crisis communications leader, I’ve spent much of my career navigating moments when the stakes are high and the pressure is immediate. In the nonprofit sector, a crisis is never just a reputational
The Steady Voice: Leading Communications When a Crisis Hits Read More »
On the second Monday of every month, PRSA is offering AI Pulse, a briefing hosted by Ray Day, APR, PRSA’s 2026 immediate past chair, that provides timely insights into the latest AI trends, tools and developments. Learn how to stay ahead of an ever-evolving digital landscape here. Artificial intelligence “in comms and PR is everything
AI Lets Communicators Measure Emotions, but Gen Z Interest Is Cooling Read More »
Ethics in communications is often treated as a principle — something we learn, reference and revisit when needed. In reality, it’s something we practice. Daily. Often under pressure. And rarely with perfect clarity. At a recent panel hosted by George Mason University’s PRSSA Chapter, I joined fellow communicators — Oriella Mejia, district director, Virginia State
What Ethical Communication Looks Like in Practice Read More »
What if I told you there was a magic wand that kept readers reading and skimmers scanning — even after their attention begins to wane? Friends, there is such a tool, and it’s called a subhead. Well-written subheads can draw readers in, help people find what they’re looking for, keep readers reading, communicate to nonreaders
How to Write a Good Subhead: 5 Ways to Make the Most of This Essential Page Element Read More »
Ethical failures rarely begin with a dramatic shipwreck. More often, they start with a subtle shift in bearing just enough to feel justified. A deadline looms. A client pushes back. A shortcut promises relief. It’s not that our ethical compass suddenly fails. It’s that we ignore it long enough to let the current pull us
When the Right Decision Is the Inconvenient One Read More »
Chief communications officers and chief marketing officers feel more positive about their budgets in the first quarter of 2026 than they did last year, a survey from The Conference Board finds. Among respondents, 50% of CMOs and 33% of CCOs said their budgets leave them well-equipped to make a difference for the business over the
Report: CCOs Feel Well-Equipped with Budgets, Less So With Teams Read More »
By Stephen Chávez, CEO, ChavezPR When deeply troubling allegations surfaced about Cesar Chávez, a historic figure long viewed as a symbol of hope and social progress, many people, including myself, felt shock and disbelief. Now, as Cesar Chávez Day on March 31 approaches, brands and organizations are grappling with how to respond and what role
As nonstop information shouts for our attention, telling compelling brand stories “grows in importance by the moment,” Rob Biesenbach said. “The one thing that seems to break through all the noise is storytelling.” Biesenbach, a communications coach in Chicago and columnist for Strategies & Tactics, was among the panelists on March 23 for Member Mondays,
Member Mondays Recap: Why Emotional Storytelling Drives Action Read More »
