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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Matt Holt Books recently published the book’s 5th edition. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. …

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S&T Live Recap: Health and Wellness Becoming More Important for PR Pros

Workplace health and wellness “is a topic that’s near and dear to my heart,” said Mark Mohammadpour, APR. For people working in the high-stress field of public relations, staying healthy “was a challenge before the pandemic, and it’s going to be after,” he said. Mohammadpour — owner and chief well-being officer of consulting firm Chasing …

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Ethics Matter: Social Media

By: Julie Smith-Taylor, APR As PRSA members, we pledge to adhere to our Code of Ethics. This month, I’m focusing on the importance of being ethically conscientious and compliant when implementing social media campaigns. Read the tips to ensure you don’t cross the line whenever you, your employees or a paid blogger post. If you …

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SEO and PR- I Can Tell That we are Going to be Friends

By: Arianna Georgi, Consultant, J. Walcher Communications When determining your digital marketing strategy budget, putting together the pieces can be overwhelming. But there is a huge benefit to getting your efforts to work together, specifically PR and SEO. When both of those work together, brand visibility is limitless. Search Engine Optimization (SEO) can be intimidating …

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Annual Report: Reflecting on 2021

By: April Tellez Green, 2022 President Last year was a challenge. We, understandably, experienced bouts of silence from our local public relations community during our responses to the pandemic and other public discourse that affected our daily lives, professionally and at times personally. It was all-consuming.  As these challenges persisted throughout the year, many of …

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