In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023. For the next decade, tens of …
Americans are experiencing more problems with products and services than ever before, and their complaints to companies are becoming more belligerent and uncivil, new research from Arizona State University’s W. P. Carey School of Business finds. According to the “National Customer Rage Survey” of 1,000 Americans, businesses risk losing an estimated $887 billion in future …
As Customer Complaints and Uncivility Rise, a Sincere Apology Helps Read More »
The following post is based on research published in the latest issue of PR Journal, the quarterly academic journal presented by PRSA and the Institute for Public Relations. The paper, “Organizational Social Media Mourning: Toward a Framework for Organizations Wishing to Empathize With Publics During Tragedies” is by Jensen Moore, Ph.D., the University of Oklahoma; …
Should Your Organization Mourn Public Tragedies on Social Media? Read More »
Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Having …
Local Reporters Give Advice on How PR Pros Can Build Media Relationships Read More »
Nina Bohush never imagined she would experience war. But for this PR professional in Ukraine, living and working as war rages around her is exactly what has happened. On Feb. 24, 2022, Russia launched a full-scale invasion of the Eastern European country, shelling and bombing Ukrainian cities with missiles and killing civilians every day. Bohush, …
Growing up on a small farm in Alabama, Ken Melton’s main entertainment was news. “Even as a kid, I used to watch TV news from around the world and take my dad’s newspaper and try to read it,” he said. “I thought, ‘I really like what they’re doing. I don’t know how to get there, …
S&T Live Recap: From the Marines to Johns Hopkins, a Communicator’s Storytelling Journey Read More »
In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.” PRSA’s Phoenix Chapter helped amplify the …
A Year-Round Commitment to the PRSA Code of Ethics Read More »
Thank you to the more than 20 communications and marketing professionals and students who came out for networking and fellowship at Pitch Sports Bar on Jan. 31! And congratulations to PRSSA student Jordan Brown, who was the lucky winner of a $25 discount on any 2023 program registration, excluding Koa Anvil entries and dinner.
I’m a strategic communications professional located in Kansas City. I’m also still riding high over the Kansas City Chiefs AFC Championship victory while gearing up for Super Bowl LVII vs. the Philadelphia Eagles on Feb.12. With a smile on my face and butterflies in my stomach, I can still replay the most fist-clenching moments of …
Ahead of the Super Bowl, Communications Lessons Inspired by Being a Coach Read More »
