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To Break Global Cycle of Distrust, Share Fact-Based Information, Edelman Trust Barometer Says

Around the world, the public trust of institutions has fallen, says Edelman’s 2022 Trust Barometer, released on Jan. 17. In surveys of more than 36,000 people in 28 markets this past November, 61 percent of respondents said they trust business to do the right thing, followed by 59 percent who felt the same confidence in …

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2022 Koa Anvil Awards – Official Call for Entries

Calling all public relations and communications professionals. Here’s your chance to submit your best work from 2021. The official Call for Entries for the 2022 Koa Anvil Awards is now live. To get started on your online entry submission, please visit www.prsahawaii.org/awards. Check out the complete list of Koa Anvil Award and Koa Hammer Award categories. NOMINATION FORMS: Gregg …

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In Crisis Responses, Words Matter More than Body Language, Study Finds

When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds. Researchers at the University of Georgia Grady College of Journalism and Mass Communication evaluated how people perceived the sincerity of messages during a crisis, specifically a company spokesperson’s use of language and nonverbal cues. Eight hundred …

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To Craft Better Media Pitches, Offer Value to Reporters

Problem: Reporter response rates to media pitches are at 3.49 percent, dropping from 4.62 percent since the third quarter of 2020. Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer. Solution: PR pitches that improve relationships with journalists, deliver value to their audiences and retire …

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5 Email Marketing Tips to Keep in Mind as We Enter a New Year

Everyone can send an email. Everyone receives email. The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. If you look under the hood of the best email marketing campaigns, a strategic, data-driven …

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