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Before earning her Accreditation in Public Relations (APR), Yolanda K. Stephen felt something was missing from her professional development. “I was in my middle career, in the business about 15 years,” said Stephen, director of public relations for the National 4-H Council. “I’d gone to college and gotten my bachelor’s in communications, and then I […]

On June 21, yogis everywhere will mark International Yoga Day. As someone who has practiced yoga on and off for over 20 years, almost as long as I’ve practiced public relations, I was recently marveling at the similarities. As I sat on my mat, struggling to calm my mind and focus on the practice at

Juneteenth (June 19) is more than a moment of reflection. It is a celebration of resilience, creativity, leadership, culture and community. As communicators, storytellers and leaders, Juneteenth also challenges us to think critically about the narratives we shape, the voices we amplify and the responsibility we carry to build a more informed, inclusive and connected

Editor’s note: This obituary draws on information and remembrances shared by the PRSA College of Fellows in an email tribute to Margaret Ann Hennen, APR, Fellow PRSA, following her passing. Margaret Ann Hennen, APR, Fellow PRSA, a respected public relations leader, mentor and advocate for ethical practice whose service helped shape PRSA at both the

Turns out, a robot can help you relate better to humans. I’m preparing for a conference breakout on how to use AI to tap into your readers’ needs so you can write pieces that speak to their hearts, not just to their inboxes. I started out with the obvious prompts: What keeps XX up at

On the second Monday of every month, PRSA offers “AI Pulse,” a briefing hosted by Ray Day, APR, PRSA’s 2026 immediate past chair, that provides timely insights into the latest AI trends, tools, and developments. Learn how to stay ahead of an ever-evolving digital landscape here. AI is both “the opportunity of our time” and

Every June, communications teams scramble. Logos get “rainbow-fied,” social calendars get stuffed with LGBTQIA+ focused content, and press releases go out with phrases like “we stand with” and “we celebrate,” but nobody stops to ask the most basic question. Do you actually know this audience? You may know the demographic profile, but do you know

Public figures refusing to comment for news stories has become the norm, a survey from the University of Missouri’s Reynolds Journalism Institute finds. Nine in 10 reporters surveyed said they’ve received a “no comment” response in the last three years, as politicians, government officials and other public figures have become less willing to engage with

Public figures refusing to comment for news stories has become the norm, a survey from the University of Missouri’s Reynolds Journalism Institute finds. Nine in 10 reporters surveyed said they’ve received a “no comment” response in the last three years, as politicians, government officials, and other public figures have become less willing to engage with