Around the world, the public trust of institutions has fallen, says Edelman’s 2022 Trust Barometer, released on Jan. 17. In surveys of more than 36,000 people in 28 markets this past November, 61 percent of respondents said they trust business to do the right thing, followed by 59 percent who felt the same confidence in …
Calling all public relations and communications professionals. Here’s your chance to submit your best work from 2021. The official Call for Entries for the 2022 Koa Anvil Awards is now live. To get started on your online entry submission, please visit www.prsahawaii.org/awards. Check out the complete list of Koa Anvil Award and Koa Hammer Award categories. NOMINATION FORMS: Gregg …
2022 Koa Anvil Awards – Official Call for Entries Read More »
When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds. Researchers at the University of Georgia Grady College of Journalism and Mass Communication evaluated how people perceived the sincerity of messages during a crisis, specifically a company spokesperson’s use of language and nonverbal cues. Eight hundred …
In Crisis Responses, Words Matter More than Body Language, Study Finds Read More »
Bruce Springsteen dropped out of Ocean County College in New Jersey in 1967. More than 50 years later, his words ring true as a map to become a better communicator in 2022. Last year offered very few glory days. It’s not like 2021 was a tunnel of love. In spite of the pivots, unprecedented changes …
Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends Read More »
Problem: Reporter response rates to media pitches are at 3.49 percent, dropping from 4.62 percent since the third quarter of 2020. Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer. Solution: PR pitches that improve relationships with journalists, deliver value to their audiences and retire …
To Craft Better Media Pitches, Offer Value to Reporters Read More »
Would you like to learn more tips for reaching your readers and getting the word out? If so, join PRSA and Ann Wylie at one of their 2022 writing Master Classes. You’ll learn to write web pages, press releases, emails, content-marketing pieces and more. Save $100 with coupon code PRSA21. APRs: Earn 4 Accreditation renewal …
The mission of the Public Relations Society of America (PRSA) is to make communications professionals smarter, better prepared and more connected through all stages of their career. At the San Diego/Imperial Counties Chapter, one of more than 110 chapters nationwide, we embrace this mission and work to recruit diverse board members who support it and …
Everyone can send an email. Everyone receives email. The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. If you look under the hood of the best email marketing campaigns, a strategic, data-driven …
5 Email Marketing Tips to Keep in Mind as We Enter a New Year Read More »
Taylor Swift seems to be everywhere. In 2020, she dropped surprise records that would become two of her best albums, folklore and evermore. In 2021, she re-released (with never-before-heard bonus tracks) two of her earlier records, Fearless (Taylor’s Version) and Red (Taylor’s Version), the latter of which debuted Nov. 12 and was streamed 90 million …
