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We have no choice. The growing and pervasive use of artificial intelligence (AI) and Chat GPT is now part of our world. How we deal with it and navigate it will be the secret to our long-term success as public relations professionals. As an organization, National PRSA has created a new, trending section on AI …

The Growing Ethical Impact of Artificial Intelligence on Public Relations Read More »

As the world rushes to aid the victims of the earthquake on Sept. 8 in Morocco, Susan Malandrino looks back at her work with the American Red Cross in Turkey and Syria this past February. It’s been several months since the devastating earthquakes rocked Türkiye and Syria, killing more than 50,000 people and causing immeasurable strife. …

Communications in a Disaster Zone: The Stories You Choose Not to Tell Read More »

Register now for ICON 2023, which features compelling thought leaders, breakout sessions and multiple networking opportunities. The Saver Rate ends on Sept. 8. Michele Norris, an award-winning journalist, emboldens audiences through candid discussions about race, culture and communication in America. With a distinguished decade-long tenure as the host of National Public Radio’s “All Things Considered” …

ICON 2023 Preview: Award-Winning Journalist Michele Norris on Discussing Race and Creating Community Read More »

PRSA Hawaii kicked off Ethics Month in September to engage our chapter and community in thoughtful discussions and activities centered around ethical practices in the field of public relations. Ethics Month is an annual initiative across the Public Relations Society of America that runs throughout the month of September, serving as a dedicated time to …

Celebrate Ethics Month with PRSA Hawaii Read More »

How to Make Ethics a Part of Your Hiring Process In late June, Mark McClennan’s tips were featured in The Pinnacle, an online, monthly newsletter for APRs created by PRSA National. If you didn’t see it, it’s a great start for those who are involved in hiring new talent. I gave him a call to …

How to Make Ethics a Part of Your Hiring Process Read More »

As Labor Day approaches and summer winds down, PR professionals can learn from the marketing phenomenon that exploded from the season’s two biggest movies: “Barbie” and “Oppenheimer.” The two films — one a bright, uplifting tale of a doll come to life, the other a dark drama about “the father of the atomic bomb” — …

Lessons in Brand Cross-Promotions from “Barbenheimer” Read More »