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The last time a World Cup soccer tournament was held in the U.S. was in 1994. Thirty-two years later, the 2026 FIFA World Cup will take place June 11–July 19 in Canada, Mexico and the United States, with the final game set for New York New Jersey Stadium. The tournament will feature 48 teams, double […]

During a crisis, companies often default to financial logic, rather than making decisions based on the organization’s values, Jon Goldberg said. “‘Operationalizing values’ means getting an organization’s values — what they believe, what they say they stand for — out from where they’re typically hidden in the employee handbook, in the careers page of the

Read part one, Judgment, Early Careers and the Age of AI, here. In part one last week, I argued that judgment used to be built almost accidentally — through proximity to pressure, consequence, and the small daily tasks that quietly trained an entire generation of professionals. AI has dismantled much of that apprenticeship. The instincts

When I came into this professional world in the mid-1990s, no one ever sat me down and said, “Here’s how you develop judgment.” That wasn’t a thing. Judgment wasn’t taught. It was acquired — usually under pressure, usually after something had already gone sideways. We didn’t call it judgment back then. We called it experience.

May 1 marks Decision Day for high schoolers, but college graduates face a higher-stakes shift. KPIs and client deliverables quickly replace lectures and finals. This spring, communications graduates enter a profession reshaped by AI, ethics, and digital strategy. Success requires mastering office culture and unspoken rules. Like interns, these new hires navigate their roles with

On the second Monday of every month, PRSA is offering AI Pulse, a briefing hosted by Ray Day, APR, PRSA’s 2026 immediate past chair, that provides timely insights into the latest AI trends, tools and developments. Learn how to stay ahead of an ever-evolving digital landscape here. As AI-generated content becomes embedded in daily communications

If you want to be cited by AI search tools, write for a 10-year-old, but provide data for a PhD. Keep your language clear enough, so AI (and humans!) can parse it easily. But deliver sophisticated data to prove to AI (and humans!) that you’re a top-tier source. How? By understanding LLM — and by

Chief marketing officers have greater influence in their organizations, stronger relationships with other executives and are using artificial intelligence more than ever before, even as organizational structures still limit the effectiveness of the CMO role. These are the findings of new research by the Arketi Group, a digital marketing and PR agency in Atlanta, and