April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Discover more about earning your APR by visiting PRaccreditation.org. When I first heard of the Accreditation in Public Relations (APR) process, I was working on my master’s degree at San Diego State […]
APR+M: A Flight Plan for PR Success Read More »
Market unease over potential tariff hikes — and their ripple effects on the global economy — underscores an increasingly unpredictable landscape, further shaken by ongoing stock market fluctuations. While monitoring this ongoing volatility, the first thing to remember “is not to overreact,” said Joey Von Nessen, Ph.D., a research economist at the University of South
Member Mondays Recap: Insights on Navigating 2025’s Uncertain Economy Read More »
National Deaf History Month, celebrated annually in April, recognizes the contributions of the Deaf and Hard of Hearing community, focusing on key milestones and achievements in deaf education, American sign language and culture. Here are some significant historical details for Deaf History Month. Dates: The celebration of the National Deaf History Month is traced to
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As the PR profession grapples with artificial intelligence, hybrid work, new media and deepening political divides, a new study from USC Annenberg’s Center for Public Relations examines how professional communicators view these changes to their field. This year’s Global Communications Study, titled “Mind the Gap,” surveyed more than 1,000 professionals across four generations who currently
Want to write messages that grab attention? Join Ann Wylie for the 5 Ways to Catch Your Readers webinar on April 10! Learn to write compelling messages that draw readers in and move them to act. Register now — it’s free for PRSA members! The research is in, and the pyramid lost. The feature-style story structure
Need a Hyper-Short Message? How You Write a 4-Sentence Feature Read More »
Five years after many organizations told their employees to work from home during the pandemic, many now expect their people to report to the office full time. When a company decides to return its workforce to the office, that message should be communicated to employees as soon, and as often, as possible, Leah Gladu said.
S&T Live Recap: When Communicating Return-to-Office Policies, ‘Clarity Creates Trust’ Read More »
When Curtis Sparrer’s niece, Sloan, asked him what he did for a living, the PR executive realized there weren’t many resources available to explain the profession to kids. Sparrer’s conversation with his niece sparked his idea to write “Game Face: Becoming a PR Detective,” an illustrated children’s book that introduces PR to young readers through
New Book ‘Game Face’ Teaches Kids the Adventure of PR Read More »
Clients have a lot of good ideas. They sometimes have bad ones, too. That’s the heart of what makes a good communicator. It’s about refining ideas and turning them into strategic successes. A bad press release idea that might work better as a blog post or thought leadership piece. And sometimes, a well-performing blog post
‘Can You Just…’ — 6 Ways to Set Boundaries Without Popping Any Balloons Read More »
PRSA’s latest Member Mondays livestream on March 10 offered invaluable career and job-hunting insights from top industry recruiters. Experts discussed the current job market, the most in-demand skills and roles, and strategies for standing out as a candidate. Attendees gained practical advice on navigating their next career move in an evolving profession. Host Ray Day,
‘Member Monday’ Recap: Job Market Tips and Trends for PR and Comms Professionals Read More »
