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“Communications leaders are increasingly speaking the language of business,” Mike Neumeier, APR, said. As a result, the public relations function is now connected to “revenue, reputation, employee retention, and risk, rather than just relying on activity-based metrics.” Neumeier is CEO of the Atlanta-based Arketi Group, a marketing agency. He was the guest for the July […]

The press release has long been a workhorse of public relations, and it still has a role to play. But if you’re using press releases as your primary measure of communications impact, you’re making strategic decisions based on a rearview mirror. Press releases measure the output of what you sent, not what landed. In a

Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within the PR community. Member Mondays take place on the fourth Monday of each month from 1–1:45 p.m. ET. All programs are free for PRSA members. Sign up for future sessions here. More than five years after the coronavirus pandemic

Register for ICON 2026 by July 31 to save $250. Details here. Founded in 2016 by Jesse and Emily Cole, the Savannah Bananas have transformed a fan-first version of baseball into one of the hottest tickets in sports. Known as Banana Ball, the game blends fast-paced action with showmanship, fan participation, and plenty of theatrics,

Artificial intelligence is reshaping public relations, but the profession’s longstanding challenges aren’t easing. PR pros are working long hours, struggling to get reporters to respond and learning how to optimize content for AI search, according to Muck Rack’s latest “State of PR” report. Nearly three-quarters (73%) of PR professionals say generative-engine optimization (GEO) is at

On the second Monday of every month, PRSA offers “AI Pulse,” a briefing hosted by Ray Day, APR, PRSA’s 2026 immediate past chair, that provides timely insights into the latest AI trends, tools, and developments. Learn how to stay ahead of an ever-evolving digital landscape here. Artificial intelligence “is changing how we create content,” Angela

Reputation is becoming an increasingly important factor in AI responses. Language models aggregate and categorize public discourse, presenting it as seemingly objective knowledge. This means that communications managers must observe not only what is being said about a company, but also how AI interprets it. An increasing number of people are no longer using traditional

Formatting is the fastest lever you have for earning AI citations. It directly dictates how AI engines pull specific chunks of information from your content. AI tools don’t read your content the way humans do — they extract it. If your content makes extraction seamless, AI cites you. If it doesn’t, AI cites your competitors.