Fresh perspectives and meaningful connections await at PRSA ICON 2026 in Orlando from Oct. 18-20. PRSA’s Affinity Groups will bring communicators together to exchange ideas, strengthen their expertise and celebrate the people moving our profession forward.
Members and leaders from the Black Voices, Hispanic-Latino, Seasoned Pros, and Asian American, Native Hawaiian and Pacific Islander (AANHPI) affinity groups will contribute to conversations across the conference. Make room on your agenda for these opportunities to learn and connect.
Enjoy Cocktails y Conversación with the PRSA Hispanic-Latino Affinity Group
¡Vamos a juntarnos! Join the PRSA Hispanic-Latino Affinity Group (HLAG) for cocktails and light appetizers at ICON on Sunday, Oct. 18, at 5:15 p.m. Come meet a few of their new executive committee members, connect with fellow communicators, and help shape what’s ahead. Whether you’re a longtime member, new to PRSA, or just curious, todos son bienvenidos.
Connect With PRSA Black Voices Members and C-Suite Leaders
Join the PRSA Black Voices Affinity Group Reception & Fireside Chat on Sunday, Oct. 18, from 5:30 to 7 p.m. Enjoy hors d’oeuvres, expand your network and hear from influential Black communications leaders. Paid ICON attendees must purchase tickets in advance. Tickets cost $30 for members and $45 for nonmembers. Net proceeds will benefit the National Juneteenth Museum.
Learn How Women Are Defining PR’s Future
Join Fatou Barry, Founder and CEO of The PR Girl Manifesto, and Sabrina Browne, SVP at Citi and Black Voices Affinity Group Co-Lead, for “The Power of Presence: Women Defining the Future of PR.” Explore how leadership, community and clarity help communicators build influence and take ownership of their careers. Attend Monday, Oct. 19, from 10:45 to 11:45 a.m.
Put Cultural Intelligence Into Practice
Explore “Cultural Intelligence Under Fire: Leading DEI in a Political Climate” with Stephen Chavez, CEO of ChavezPR; Kristelle Siarza Moon, CEO of Siarza; and Kenrick Thomas, VP, Digital Marketing and Communications Strategist at City First Bank. Learn how cultural understanding strengthens communications strategy and business decisions. Through breakout sessions, attendees will work in small groups on real-world scenarios, develop communications strategies, and present their recommendations to the larger group for discussion and feedback. Monday, Oct. 19, from noon to 1 p.m.
Get Ahead of Communications Trends
Join moderator Thomas Bennett, SVP at FleishmanHillard, for “2026 Communications Trends: What’s Now, What’s Next, What’s Over?” Hear from Erica Ettori, SVP of Corporate Communications at Universal; Damon Jones, Chief Communications Officer at Procter & Gamble; and Hannah Vazzana, Chief Brand and Communications Officer at Hilton Grand Vacations. Explore the developments shaping communications and what they mean for your work. Attend Monday, Oct. 19, from noon to 1 p.m.
Connect With PRSA AANHPI Members and Allies
Keep the conversation going at the PRSA AANHPI Affinity Group Meetup on Monday, Oct. 19, from 1 to 3 p.m. at the Orlando World Center Marriott Lobby Bar. Meet colleagues from across the country, exchange experiences and strengthen your professional community. The gathering is free and welcomes members and allies.
Plan Your Next Chapter With PRSA Seasoned Pros
Explore the human and organizational sides of retirement in “Retirement: It’s a Team Sport.” Ellen Crane, APR, Fellow PRSA, President of Ellen Crane APR, LLC; Doug Fenichel, APR, President of Doug Fenichel Public Relations; and Kena Lewis, APR, Fellow PRSA, Founder and President of Kena Lewis Communication Consultant, will discuss how professionals and employers can prepare for this transition. Learn how to preserve institutional knowledge, support retiring colleagues and build a fulfilling next chapter with continued connections through PRSA. Attend on Monday, Oct, 19, from 4:15 to 5:15 p.m.
Celebrate the People Advancing Inclusion
Close your Monday with the PRSA DEI Committee at the ICON Diversity, Equity and Inclusion Celebration from 5:30 to 7 p.m. in Royal. Honor DEI achievements, connect with affinity group members and chapter liaisons, and celebrate the PRSA Foundation’s Paladin Award presentation. Admission is $50 and includes two drink tickets; proceeds support the PRSA Foundation.
Whether you are connecting with an affinity group for the first time or reconnecting with longtime colleagues, ICON offers opportunities to build relationships that support your growth throughout the year. Explore the agenda and reserve your place at ticketed events. Our affinity groups look forward to welcoming you!
The post 7 Ways to Connect, Learn and Celebrate Diversity at PRSA ICON 2026 first appeared on PRsay.