• Event Recap: “News-ing” Your Copy for Breakthrough Releases and Pitches
    by Kayt Draeker on May 10, 2021 at 5:55 pm

    During a writing workshop led by prominent writing instructor and author, Jack E. Appleman, APR, attendees participated in challenging writing exercises and were even able to submit copy for Jack’s real time review. Here are a few takeaways from the event: Always be newsy:○ Recognize your challenges in breaking through and getting the media to

  • Event Recap: Turning Data into Actionable Information
    by Kayt Draeker on April 28, 2021 at 12:56 am

    Did you miss the OCPRSA program, Turning Data into Actionable information? This program presented by John Novaria, former journalist turned Principal of Novaria Communication, is filled with valuable information on how to leverage data to tell stories that generate media interest, communicate effectively, raise consumer awareness of critical issues along with overcoming challenges of social

  • The Importance of Informational Interviews
    by Jules Smith on September 22, 2021 at 6:01 am

    In this current uncertain climate, recruitment has become increasingly difficult for both the candidate and employer. But at Allison+Partners, we decided this would not stop our recruiting efforts.   While we knew the COVID-19 pandemic would be challenging, we also knew it did not eliminate the ability or the need to conduct informational interviews. Therefore, [...] The post The Importance of Informational Interviews appeared first on PRSA San Diego.

  • Advice for the Next Generation of PR Pros
    by Bridget Castellini on September 11, 2021 at 5:28 am

    This article was originally published in the September 2021 Edition of Strategies and Tactics We all remember moments in our early career when we struggled. We chalked up the lessons learned and moved on to the next project — often with bruised egos — but those learnings stuck with us and shaped our careers. While [...] The post Advice for the Next Generation of PR Pros appeared first on PRSA San Diego.

    • Member Spotlight: Nathan Miller
      by PRSALA Admin on May 19, 2021 at 7:05 pm

      Every month, PRSA-LA highlights members who are making an impact — sharing their ideas, information, and stories about their experiences in PR. This month, we are featuring Nathan Miller, CEO and Founder of Miller Ink. What do you love about PR/communications? First, I love the challenges and complexity of the work. Being successful in strategic communications requires a unique combination of creative thinking, a talent for rapidly responding to situations and executing tactically, and an ability to manage and nurture many different kinds of relationships. I often describe the best people in our field as “ninjas” because they have a sort of professional athleticism – an aptitude to navigate obstacles and get things done.   Second, I love the opportunity that we have every day to make a difference for our clients and the world. Communications professionals have tremendously powerful tools at our disposal. Storytelling is a basic human need. Ever since early man painted pictures on cave walls, we have used stories to make sense of our surroundings and translate our perspective to others. Our ability to share stories in the form of a communications strategy is fundamental to the success of virtually every venture.   What motivates you each morning? First, I wake up with the knowledge that our clients are doing really interesting and important things – and that my team will play a central role in their success. Second, I know that there is a near certainty that something will come up unexpected nearly every day requiring me think creatively and navigate a situation I have never navigated before.   Who has been the most influential person in your career? Ambassador Ron Prosor, who served as Israel’s Mission to the United Nations when I was at the Mission as a senior advisor and Director of Speechwriting. Ron had a famous ability to communicate in a way that was moving, memorable, and advanced his country’s agenda. When had a speech scheduled in the Security Council, other diplomats would show up just to hear what he would say.   He also had incredible diplomatic skills – and understood how to foster close professional relationships even when your interests were not always aligned with the other person.   What’s your PR secret weapon? Bob Dylan said, “He who is not busy being born is busy dying.” That is how I approach our business. We are never satisfied with our status quo at Miller Ink. We are always seeking to be more excellent as an agency and as individual communications professionals.   Additionally, our team is a secret weapon. I’m really proud of the talent acquisition and training processes we’ve put in place to build a team unlike any other in our business. It pays dividends every day for our company – and is the single most important reason that Miller Ink is a great place to work.   What is the best piece of career advice you have ever received? Everything compounds in your career. Friends bring you more friends. Opportunities create more opportunities. This is why there is no such thing as an unimportant relationship.   What was your favorite PRSA-LA event/program and why? The annual PRISM awards dinner is a great opportunity to network with other industry professionals and celebrate the achievements of our colleagues.   What do you like most about PRSA-LA? PRSA-LA plays a vital role in connecting our local community of communications professionals. It has been an invaluable resource for me in growing my business on so many fronts – from hiring, to networking, to business development.   Want to be featured in our member spotlight? Or know someone that should be? Just fill out our form here: The post Member Spotlight: Nathan Miller first appeared on PRSA-LA.

    • Oh, the drama! 10 ways we’re scaring off media in our pitches.
      by Executive Director on May 6, 2021 at 6:36 am

      And oh, the fun! Befitting of the entertainment capital of the world, today PRSA LA invited our community to enjoy 60 minutes of dramatic readings of bad press releases, offered in award-winning… The post Oh, the drama! 10 ways we’re scaring off media in our pitches. first appeared on PRSA-LA.

    • How United Airlines Is Communicating Its Vaccine Mandate to Employees
      by Greg Beaubien on September 20, 2021 at 3:11 pm

      In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. The airline, the first U.S. carrier to impose a vaccine mandate on its workers, initially set a late-October deadline for employees to prove their vaccination status, but then pushed the date up to Sept. 27

    • New Advertising Regulations With Minors Puts Emphasis on Organic PR
      by Joshua J. Smith on September 17, 2021 at 6:08 am

      Unethical and unregulated advertising in digital and social spaces is creating new headlines and legislation about advertising aimed at teens and kids. Notwithstanding, as big search and social companies continue to come under fire for unregulated youth-based advertising, Facebook announced recently its decision to limit targeted advertising to users under 18. The change comes on


    According to Jeff Wilson, APR, loyalty extends far beyond our own companies. #EthicsMonth

    Sep 21 2021, 7:36 pm

    Chapter Dispatch: Milton Howery III, president of PRSA Memphis, talks reengaging & redefining the work that PR pros do, as well as the importance of understanding & investing in diversity, equity & inclusion: @prsa #prsa @PRSAMem

    Sep 21 2021, 4:15 pm

    FINAL DAYS! Let’s get together @FlamingoVegas and hear more than 20+ speakers talk about the future of PR, diversity and inclusion, reputation management, leadership and more! Register now: #PRMatters #WDC2021 #PRSA

    Sep 20 2021, 2:31 pm

    This is right on the $$$ when it comes to #mediarelations When "off the record" is not necessarily off the record, explains #PR executive and former journalist Arthur Solomon in @PRDaily:

    Sep 21 2021, 8:00 pm

    Celebrating the history and contributions that Latinx have made around the world over the years. #hispanicheritagemonth #pr #prsa #latinx #communications #celebration

    Sep 15 2021, 6:43 pm

    Join us tomorrow at 11:30 a.m. as Chapter President @Michelle_Ellis  chats live with Gretchen TeBockhorst, 2020 PR Person of the Year and the founder and president of Prim + Co. Join live or watch later on PRSA Colorado's Facebook Page and/or YouTube channel.

    May 26 2021, 2:14 pm

    RT @PRSA: Our best promotion of the year is here! Join PRSA and receive a free membership in a Professional Interest Section and free Chapt…

    Nov 06 2020, 10:39 pm

    Looking for a new job or have open positions at your current job? Please feel free to submit your job listings to our Job Board. Contact to request a posting. View the job board here ↓

    Aug 02 2021, 2:37 pm

    #PRSALA #PRismAwards Call for Entries—There's still time! We've extended the submission deadline to Monday, August 16, 10 am. Hurry and submit your entries now!

    Aug 09 2021, 9:11 pm

    Join us tomorrow for Morning Coffee with Media featuring Mindy Schauer, OC Register & Pulitzer-nominated photojournalist. Listen to her unique perspective as a front-line journalist to some of the world's most significant events. This is a virtual event you will not want to miss.

    Sep 14 2021, 3:39 pm

    You have until July 31st to register for the PRSA Western District Conference at a discounted price! This is one of the premier events for public relations professionals in the West (not to mention, it’s a lot of fun). So, come join us and REGISTER NOW at

    Jul 29 2021, 9:49 pm

    RT @pikespeakPRSA: Join us for the CCN & PRSA Social! We're excited to plan an in-person event with CCN. This is a chance to get together w…

    Sep 21 2021, 2:05 pm

    So much going on right now #PRpros! 🏆9/24 Edward L. Bernays Award Entry Deadline: 📱9/24 Trending: Fun Social Media Tactics Lunch and Learn: 📝9/30 PRSA SD/IC Board of Directors Application Deadline:

    Sep 21 2021, 5:39 pm

    Tickets are going quickly for our half-day seminar next week! Don't miss Robin Schell of Jackson Jackson & Wagner, dive into PR research and development best practices. #tucsonevents #pr #publicrelations #apr #prsa #prsatucson

    Apr 17 2019, 12:18 am
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