• Event Recap: “News-ing” Your Copy for Breakthrough Releases and Pitches
    by Kayt Draeker on May 10, 2021 at 5:55 pm

    During a writing workshop led by prominent writing instructor and author, Jack E. Appleman, APR, attendees participated in challenging writing exercises and were even able to submit copy for Jack’s real time review. Here are a few takeaways from the event: Always be newsy:○ Recognize your challenges in breaking through and getting the media to

  • Event Recap: Turning Data into Actionable Information
    by Kayt Draeker on April 28, 2021 at 12:56 am

    Did you miss the OCPRSA program, Turning Data into Actionable information? This program presented by John Novaria, former journalist turned Principal of Novaria Communication, is filled with valuable information on how to leverage data to tell stories that generate media interest, communicate effectively, raise consumer awareness of critical issues along with overcoming challenges of social

  • Bernays Awards Call for Judges
    by prsa.maggie on February 8, 2021 at 9:01 am

    We need your support! Each year the PRSA SD/IC Chapter helps judge another chapter’s award entries, and we would greatly appreciate your support this year. Judges are needed to review entries from the PRSA South Carolina Chapter very soon in late February/early March. Judge Qualifications: 5 or more years of experience in the public relations... Read More » The post Bernays Awards Call for Judges appeared first on Public Relations Society of America.

    by Megan Pinna on November 25, 2020 at 12:21 am

    The PRSA San Diego/Imperial Counties Chapter is thrilled to announce chapter member Staci Reidinger, APR+M, received the distinguished Paul M. Lund Public Service Award for her participation in important public activities that have increased the common good and reflected credit on the organization. Learn how Staci’s experience in public affairs with the Marine Corps and... Read More » The post MEMBER SPOTLIGHT: STACI REIDINGER, APR+M appeared first on Public Relations Society of America.

    • Member Spotlight: Nathan Miller
      by PRSALA Admin on May 19, 2021 at 7:05 pm

      Every month, PRSA-LA highlights members who are making an impact — sharing their ideas, information, and stories about their experiences in PR. This month, we are featuring Nathan Miller, CEO and Founder of Miller Ink. What do you love about PR/communications? First, I love the challenges and complexity of the work. Being successful in strategic communications requires a unique combination of creative thinking, a talent for rapidly responding to situations and executing tactically, and an ability to manage and nurture many different kinds of relationships. I often describe the best people in our field as “ninjas” because they have a sort of professional athleticism – an aptitude to navigate obstacles and get things done.   Second, I love the opportunity that we have every day to make a difference for our clients and the world. Communications professionals have tremendously powerful tools at our disposal. Storytelling is a basic human need. Ever since early man painted pictures on cave walls, we have used stories to make sense of our surroundings and translate our perspective to others. Our ability to share stories in the form of a communications strategy is fundamental to the success of virtually every venture.   What motivates you each morning? First, I wake up with the knowledge that our clients are doing really interesting and important things – and that my team will play a central role in their success. Second, I know that there is a near certainty that something will come up unexpected nearly every day requiring me think creatively and navigate a situation I have never navigated before.   Who has been the most influential person in your career? Ambassador Ron Prosor, who served as Israel’s Mission to the United Nations when I was at the Mission as a senior advisor and Director of Speechwriting. Ron had a famous ability to communicate in a way that was moving, memorable, and advanced his country’s agenda. When had a speech scheduled in the Security Council, other diplomats would show up just to hear what he would say.   He also had incredible diplomatic skills – and understood how to foster close professional relationships even when your interests were not always aligned with the other person.   What’s your PR secret weapon? Bob Dylan said, “He who is not busy being born is busy dying.” That is how I approach our business. We are never satisfied with our status quo at Miller Ink. We are always seeking to be more excellent as an agency and as individual communications professionals.   Additionally, our team is a secret weapon. I’m really proud of the talent acquisition and training processes we’ve put in place to build a team unlike any other in our business. It pays dividends every day for our company – and is the single most important reason that Miller Ink is a great place to work.   What is the best piece of career advice you have ever received? Everything compounds in your career. Friends bring you more friends. Opportunities create more opportunities. This is why there is no such thing as an unimportant relationship.   What was your favorite PRSA-LA event/program and why? The annual PRISM awards dinner is a great opportunity to network with other industry professionals and celebrate the achievements of our colleagues.   What do you like most about PRSA-LA? PRSA-LA plays a vital role in connecting our local community of communications professionals. It has been an invaluable resource for me in growing my business on so many fronts – from hiring, to networking, to business development.   Want to be featured in our member spotlight? Or know someone that should be? Just fill out our form here: The post Member Spotlight: Nathan Miller first appeared on PRSA-LA.

    • Oh, the drama! 10 ways we’re scaring off media in our pitches.
      by Executive Director on May 6, 2021 at 6:36 am

      And oh, the fun! Befitting of the entertainment capital of the world, today PRSA LA invited our community to enjoy 60 minutes of dramatic readings of bad press releases, offered in award-winning… The post Oh, the drama! 10 ways we’re scaring off media in our pitches. first appeared on PRSA-LA.

    • This Is How You Reach Readers on Smartphones
      by Ann Wylie on July 28, 2021 at 3:11 pm

      Would you like to learn more techniques for getting the word out to mobile web visitors? If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. 5. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. Save

    • The ROI of DE&I
      by Steven Goldsmith, APR, and Yogita Inamdar on July 26, 2021 at 3:11 pm

      For years, companies have been publicly espousing the value of diversity, and many have made significant strides in enhancing the makeup of their workforce. While increasing racial diversity in many companies was a necessary first step, the reality is that the first step was the only step for many organizations. Diversity extends beyond simply races,


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    Aug 03 2021, 6:40 pm

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    Jul 29 2021, 2:19 am

    Join us tomorrow at 11:30 a.m. as Chapter President @Michelle_Ellis  chats live with Gretchen TeBockhorst, 2020 PR Person of the Year and the founder and president of Prim + Co. Join live or watch later on PRSA Colorado's Facebook Page and/or YouTube channel.

    May 26 2021, 2:14 pm

    RT @PRSA: Our best promotion of the year is here! Join PRSA and receive a free membership in a Professional Interest Section and free Chapt…

    Nov 06 2020, 10:39 pm

    Looking for a new job or have open positions at your current job? Please feel free to submit your job listings to our Job Board. Contact to request a posting. View the job board here ↓

    Aug 02 2021, 2:37 pm

    The #PRSALA #PRismAwards are back! The call for entries for the 2021 awards is now open. Take advantage of the Early Bird rates through July 27. Final deadline: August 10. Visit: #callforentries

    Jul 12 2021, 4:56 pm

    Join OCPRSA's YoPro Committee for the new Skills for Success: A Workshop Series. First session takes place at 12 p.m. on Thursday, August 5 covering "Managing Your Manager: The How-Tos of Managing Up." Register today:

    Jul 29 2021, 2:50 pm

    You have until July 31st to register for the PRSA Western District Conference at a discounted price! This is one of the premier events for public relations professionals in the West (not to mention, it’s a lot of fun). So, come join us and REGISTER NOW at

    Jul 29 2021, 9:49 pm

    Pay by 3 PM today to attend tomorrow!

    May 12 2021, 4:33 pm

    RT @PRSADiversity: Discover insights about what’s around the corner for PR and #communications professionals in 2022 as well as the years a…

    Jul 29 2021, 3:01 am

    Tickets are going quickly for our half-day seminar next week! Don't miss Robin Schell of Jackson Jackson & Wagner, dive into PR research and development best practices. #tucsonevents #pr #publicrelations #apr #prsa #prsatucson

    Apr 17 2019, 12:18 am
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