• Event Recap: “News-ing” Your Copy for Breakthrough Releases and Pitches
    by Kayt Draeker on May 10, 2021 at 5:55 pm

    During a writing workshop led by prominent writing instructor and author, Jack E. Appleman, APR, attendees participated in challenging writing exercises and were even able to submit copy for Jack’s real time review. Here are a few takeaways from the event: Always be newsy:○ Recognize your challenges in breaking through and getting the media to

  • Event Recap: Turning Data into Actionable Information
    by Kayt Draeker on April 28, 2021 at 12:56 am

    Did you miss the OCPRSA program, Turning Data into Actionable information? This program presented by John Novaria, former journalist turned Principal of Novaria Communication, is filled with valuable information on how to leverage data to tell stories that generate media interest, communicate effectively, raise consumer awareness of critical issues along with overcoming challenges of social

  • Remembering Tom Sprague, APR
    by Lynne Friedmann on September 24, 2021 at 4:36 am

    We are saddened to share that longtime PRSA member Tom Sprague passed away Sept. 1. Born in Northern California, Tom landed his first paying job at age 14 as an errand boy for his hometown daily newspaper. A gifted athlete, Tom excelled at baseball in high school and for a time was a Minor League [...] The post Remembering Tom Sprague, APR appeared first on PRSA San Diego.

  • Advice for the Next Generation of PR Pros
    by Bridget Castellini on September 11, 2021 at 5:28 am

    This article was originally published in the September 2021 Edition of Strategies and Tactics We all remember moments in our early career when we struggled. We chalked up the lessons learned and moved on to the next project — often with bruised egos — but those learnings stuck with us and shaped our careers. While [...] The post Advice for the Next Generation of PR Pros appeared first on PRSA San Diego.

    • Member Spotlight: Nathan Miller
      by PRSALA Admin on May 19, 2021 at 7:05 pm

      Every month, PRSA-LA highlights members who are making an impact — sharing their ideas, information, and stories about their experiences in PR. This month, we are featuring Nathan Miller, CEO and Founder of Miller Ink. What do you love about PR/communications? First, I love the challenges and complexity of the work. Being successful in strategic communications requires a unique combination of creative thinking, a talent for rapidly responding to situations and executing tactically, and an ability to manage and nurture many different kinds of relationships. I often describe the best people in our field as “ninjas” because they have a sort of professional athleticism – an aptitude to navigate obstacles and get things done.   Second, I love the opportunity that we have every day to make a difference for our clients and the world. Communications professionals have tremendously powerful tools at our disposal. Storytelling is a basic human need. Ever since early man painted pictures on cave walls, we have used stories to make sense of our surroundings and translate our perspective to others. Our ability to share stories in the form of a communications strategy is fundamental to the success of virtually every venture.   What motivates you each morning? First, I wake up with the knowledge that our clients are doing really interesting and important things – and that my team will play a central role in their success. Second, I know that there is a near certainty that something will come up unexpected nearly every day requiring me think creatively and navigate a situation I have never navigated before.   Who has been the most influential person in your career? Ambassador Ron Prosor, who served as Israel’s Mission to the United Nations when I was at the Mission as a senior advisor and Director of Speechwriting. Ron had a famous ability to communicate in a way that was moving, memorable, and advanced his country’s agenda. When had a speech scheduled in the Security Council, other diplomats would show up just to hear what he would say.   He also had incredible diplomatic skills – and understood how to foster close professional relationships even when your interests were not always aligned with the other person.   What’s your PR secret weapon? Bob Dylan said, “He who is not busy being born is busy dying.” That is how I approach our business. We are never satisfied with our status quo at Miller Ink. We are always seeking to be more excellent as an agency and as individual communications professionals.   Additionally, our team is a secret weapon. I’m really proud of the talent acquisition and training processes we’ve put in place to build a team unlike any other in our business. It pays dividends every day for our company – and is the single most important reason that Miller Ink is a great place to work.   What is the best piece of career advice you have ever received? Everything compounds in your career. Friends bring you more friends. Opportunities create more opportunities. This is why there is no such thing as an unimportant relationship.   What was your favorite PRSA-LA event/program and why? The annual PRISM awards dinner is a great opportunity to network with other industry professionals and celebrate the achievements of our colleagues.   What do you like most about PRSA-LA? PRSA-LA plays a vital role in connecting our local community of communications professionals. It has been an invaluable resource for me in growing my business on so many fronts – from hiring, to networking, to business development.   Want to be featured in our member spotlight? Or know someone that should be? Just fill out our form here: The post Member Spotlight: Nathan Miller first appeared on PRSA-LA.

    • Oh, the drama! 10 ways we’re scaring off media in our pitches.
      by Executive Director on May 6, 2021 at 6:36 am

      And oh, the fun! Befitting of the entertainment capital of the world, today PRSA LA invited our community to enjoy 60 minutes of dramatic readings of bad press releases, offered in award-winning… The post Oh, the drama! 10 ways we’re scaring off media in our pitches. first appeared on PRSA-LA.

    • When Opportunity Calls: The Candidate Screen
      by Chaloner on October 15, 2021 at 3:11 pm

      Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Each post of the series chronologically follows the steps of a search process, with direct insights from Chaloner recruiters, clients, placements and candidates who Chaloner has partnered with during the recruiting process.

    • Meet Board of Directors Nominee Michelle Egan, APR, Fellow PRSA
      by John Elsasser on October 14, 2021 at 3:11 pm

      Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Michelle Egan, APR, Fellow PRSA Location: Anchorage, Alaska Current job title: CCO, Alyeska Pipeline Service Company Board nominee position: Chair-elect Alma mater: B.A., Boston College; M.A., Seton Hall University Number of years as a PRSA member: 24 You


    We’re thrilled to announce your 2022 PRSA Board of Directors! The selections were made by the delegates of the 2021 PRSA Leadership Assembly, held virtually today. Michelle Egan, APR, Fellow PRSA, was elected as 2023 PRSA Chair. Congratulations to all! >>

    Oct 16 2021, 7:15 pm

    “For PR & comms strategists in a profession moving at lightning-fast speed, the essence of innovation is finding & embracing new ways of thinking & doing things” says @bcastellini as she shares 6 ways to inspire innovation w/in your org’s walls @prsa #prsa

    Oct 15 2021, 2:33 pm

    Excellent webinar on trademarks, copyrights and intellectual property. #professionaldevelopment

    Oct 06 2021, 2:09 pm

    Totally! "As seen on @tiktok_us" is the new "As seen on TV," says the @AP here: #sm #socialmedia

    Oct 15 2021, 9:00 pm

    1 month, 1 week and 1 day left until the Polars Awards! Will you be joining us? #prsa #polarisawards #ie #communications #awards

    Sep 30 2021, 8:00 pm

    RT @CIG_PR: Sure, awards are nice. But having clients that let you flex your creative muscles is even better. Thanks, @ColoradoDOT, and tha…

    Oct 13 2021, 4:28 pm

    RT @PRSA: Our best promotion of the year is here! Join PRSA and receive a free membership in a Professional Interest Section and free Chapt…

    Nov 06 2020, 10:39 pm

    Looking for a new job or have open positions at your current job? Please feel free to submit your job listings to our Job Board. Contact to request a posting. View the job board here ↓

    Aug 02 2021, 2:37 pm

    The #PRismAwards are only a week away. What's your favorite PRisms memory? Limited tickets available for the Oct. 21 outdoor event, celebrating the best in this year's #PublicRelations strategy & execution: Proof of vaccination required #TBT @SMBeachHouse

    Oct 14 2021, 4:15 pm

    PROTOS 2021 photos are now available! To access the entire library, please visit:

    Oct 13 2021, 11:43 pm

    Join us tomorrow virtually or in person for our annual 2021 Copper Anvil Awards and enjoy appetizers, drinks, silent auction and raffle items. Get your ticket here -->

    Oct 06 2021, 3:51 pm

    Apply today for the Fred Morgan New PR Professional Scholarship. 1 Year Free PRSA Membership and Board position. Deadline: Oct. 22. To learn more and apply, visit . #PRSA #PeakPRSA #ColoradoSprings #communications #publicrelations #marketing #scholarship

    Oct 01 2021, 5:36 pm

    Hey #PRpros, Bernays Awards tickets are on sale now! While Bronze and Silver Award winners will be virtually revealed again this year, we hope you join us and your fellow PR pros on the rooftop of the San Diego Natural History Museum on 11/18!

    Oct 15 2021, 11:45 pm

    Tickets are going quickly for our half-day seminar next week! Don't miss Robin Schell of Jackson Jackson & Wagner, dive into PR research and development best practices. #tucsonevents #pr #publicrelations #apr #prsa #prsatucson

    Apr 17 2019, 12:18 am
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