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Meet PRSA Board of Directors Nominee Angela Walters Eveillard, APR

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Angela Walters Eveillard, APR Location: Tampa, Fla. Current job title: Director of Marketing and Strategic Communication at Hillsborough Community College Board nominee position: Sunshine District Director Alma mater: the University of Florida (“GO GATORS!”) Number of years as a

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Not Every Situation Is a Crisis, So Sometimes It’s Best to Wait and Watch

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. Plenty of smart people in communications disagree with this method. Some have even torn the wait-and-watch tactic from their playbook altogether, citing the new “silence is consent” standard or the demand to respond quickly in the digital age. But going directly into

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Meet PRSA Board of Directors Nominee Heide Harrell, M.A., APR

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Heide Harrell, M.A., APR Location: Little Rock, Ark. Current job title: Director of Marketing & Business Development at Rose Law Firm Board nominee position: Director, Southwest District Alma mater: UA Little Rock, Master of Arts in Applied Communication

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Communicating about COVID-19 Vaccines Requires Understanding Fears, Building Trust

West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligible population having received at least one dose, as of this writing. To date, 1,079,557 of 1,557,837 vaccine-eligible West Virginians have received their first

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Meet PRSA Board of Directors Nominee David Marshall, Ph.D., APR

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: David Marshall, Ph.D., APR Location: Baltimore Current job title: Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University Board nominee position: Director-at-Large Alma mater: Morgan State

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Be a resource, not a nuisance: tips for navigating the media during a busy news cycle.

Undoubtedly, the breaking news section of every major publication has been dedicated to coronavirus, Black Lives Matter protests and the current political landscape. And rightly so. However, amidst all the craziness and sadness in our world today, the need for relevant, quality content is still in high demand. Now more than ever, journalists are looking

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