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Advice From Black Comms Pros on How to Advance in the Profession

Join PRSA as we celebrate Black History Month. Take a look at the specially curated resources highlighted on our Black History Month page here. Whether from a marketing, PR, communications or social perspective, “Our voices are needed at the table,” said Thomas Bennett, APR. “Many of us can give examples of brands that have made mistakes […]

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How to Win the Job and Thrive in a Multigenerational Workplace

In the post-pandemic era, communicators have an opportunity to start fresh with their careers. The future job market features more remote job opportunities than ever before. In this new era, we can apply an entrepreneurial mindset when looking for our next communications jobs. At the same time, “work from anywhere” and a four-day workweek are

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Insights Into the Role of Communicators at the U.S. Department of Defense

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. So far in 2024, the Los Angeles Times, The Wall Street Journal, Time magazine, Sports Illustrated and National Geographic, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job

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3 Trends for Comms Pros to Watch 1 Month Into 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Here are a few predictions that PR pros should take note of as we enter February. Improved measurements prove PR’s business impact. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and

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S&T Live Recap: To Project Executive Presence, Tell ‘Your Own Specific Story’

Executive presence “is often more about how you’re perceived than what you do,” Rob Biesenbach said. “You look like you’ve got it together, like you know what you’re talking about.” Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live, PRSA’s monthly livestream on LinkedIn on Jan. 25. In

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