On the second Monday of every month, PRSA offers “AI Pulse,” a briefing hosted by Ray Day, APR, PRSA’s 2026 immediate past chair, that provides timely insights into the latest AI trends, tools, and developments. Learn how to stay ahead of an ever-evolving digital landscape here. It’s a common lament for entry-level jobseekers: They submit […]
In an AI Job Market, Human Skills Still Matter Most Read More »
Artificial intelligence can generate content. It can’t make you memorable. That’s a central theme for Sally Hogshead, a New York Times bestselling author, expert on the science of fascination and frequent “Today” show contributor. Her work has helped leaders and brands communicate with authenticity and influence and understand how they are perceived. Those ideas will
ICON 2026 Preview: Sally Hogshead on Standing Out by Being Yourself Read More »
“Communications leaders are increasingly speaking the language of business,” Mike Neumeier, APR, said. As a result, the public relations function is now connected to “revenue, reputation, employee retention, and risk, rather than just relying on activity-based metrics.” Neumeier is CEO of the Atlanta-based Arketi Group, a marketing agency. He was the guest for the July
As They Gain Respect, Comms Leaders’ Responsibilities Grow Read More »
The press release has long been a workhorse of public relations, and it still has a role to play. But if you’re using press releases as your primary measure of communications impact, you’re making strategic decisions based on a rearview mirror. Press releases measure the output of what you sent, not what landed. In a
Beyond Press Releases: The Reputation Scorecard as a Strategic Communications Tool Read More »
Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within the PR community. Member Mondays take place on the fourth Monday of each month from 1–1:45 p.m. ET. All programs are free for PRSA members. Sign up for future sessions here. More than five years after the coronavirus pandemic
Surveys Find Americans Worried About AI, Affordability and the Future Read More »
Register for ICON 2026 by July 31 to save $250. Details here. Founded in 2016 by Jesse and Emily Cole, the Savannah Bananas have transformed a fan-first version of baseball into one of the hottest tickets in sports. Known as Banana Ball, the game blends fast-paced action with showmanship, fan participation, and plenty of theatrics,
ICON 2026 Preview: Tyler Gillum Discusses the Importance of Betting on Yourself Read More »
This past May, Raina Lazarova, Muck Rack’s vice president of global insights, was reelected chair of the International Association for the Measurement and Evaluation of Communication (AMEC) for a second two-year term through June 2028. As AI reshapes how organizations measure communications, Lazarova is helping lead the profession’s shift away from vanity metrics and toward
Measuring What Matters: Q&A With AMEC Chair Raina Lazarova Read More »
Artificial intelligence is reshaping public relations, but the profession’s longstanding challenges aren’t easing. PR pros are working long hours, struggling to get reporters to respond and learning how to optimize content for AI search, according to Muck Rack’s latest “State of PR” report. Nearly three-quarters (73%) of PR professionals say generative-engine optimization (GEO) is at
Long Hours, Fewer Reporter Responses, AI Optimization: 2026 ‘State of PR’ Read More »
On the second Monday of every month, PRSA offers “AI Pulse,” a briefing hosted by Ray Day, APR, PRSA’s 2026 immediate past chair, that provides timely insights into the latest AI trends, tools, and developments. Learn how to stay ahead of an ever-evolving digital landscape here. Artificial intelligence “is changing how we create content,” Angela
Why Earned Media Matters More in the Age of AI Read More »
