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Action Plan: 12 Ways to Maximize Your Experience at PRSA’s ICON 2024

This year’s PRSA ICON agenda includes 46 breakout sessions arranged in eight different learning tracks, keynote speakers such as Grammy Award-winning singer-songwriter Melissa Etheridge and countless networking opportunities. Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today. Find the […]

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5 Proven Strategies to Make Remote Work Thrive in Your Organization

Earlier this summer, my agency, Carabiner Communications, celebrated a milestone — 20 years in operation. But what sets us apart is not just our longevity but our original business model that was way ahead of its time: experienced professionals providing top-quality services while working from home, the beach, mountains or wherever they choose to be.

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ICON Video Preview: ABC’s Gio Benitez on Working With Comms Pros and a Changing News Landscape

This year’s ICON agenda includes 46 breakout sessions arranged in eight different learning tracks, keynote speakers such as Grammy Award-winning singer-songwriter Melissa Etheridge and countless networking opportunities. Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today. Find the full

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Burnout Leads PR Professionals to Consider Quitting Their Jobs, Report Reveals

Blaming burnout, half of PR professionals considered leaving their jobs in the last year, Muck Rack’s new report “The State of Work-Life Balance in PR” finds. The PR software company surveyed more than 2,000 public relations professionals on issues related to their work, such as stress, burnout, vacation days and salary. Muck Rack reports that

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Mentorship Should Be More Than a Matchmaking Game — Here’s How to Get It Right

Have you ever wondered why so many mentorships are long on hope and short on happiness? Perhaps that happens because they are too often like a forced relationship. “Bill, I want you to mentor Jerry, one of our newbies from the class of 2024.” That approach has all the earmarks of a failed relationship from

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Global Insights: Key Trends and Challenges Shaping the Future of Communications

Learn more about The Global Alliance for Public Relations and Communication Management, the confederation of the world’s major PR and communication management associations, organizations and institutions, here.  Despite growing divisions in the United States and worldwide, there is broad agreement on the harmful impact of misinformation and disinformation, posing a significant challenge for both the

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ICON 2024 Preview: Crystal Washington on the Keys to Future-Proofing Organizations

This year’s ICON agenda includes 46 breakout sessions arranged in eight different learning tracks, keynote speakers such as award-winning journalist Gio Benitez and countless opportunities for networking. Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today. Find the full

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