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For Kelly Ross, manager of internal communications for the Pittsburgh Pirates, a career in sports wasn’t a straight line — it was a gradual realization shaped by curiosity, storytelling and a deep understanding of audience experience. Growing up in the Washington, D.C., area, Ross spent time at live sporting events not just watching the game, […]

Over the past decade, many companies have waded into tricky sociopolitical waters. As researchers at the University of Virginia and McKinsey & Company write for Harvard Business Review, political statements by CEOs and other forms of corporate activism can bring significant consequences. In a survey, business leaders in North America and Europe said different groups

On the second Monday of every month, PRSA is offering AI Pulse, a briefing hosted by Ray Day, APR, PRSA’s 2026 immediate past chair, that provides timely insights into the latest AI trends, tools and developments. Learn how to stay ahead of an ever-evolving digital landscape here. “We’re in the first inning of AI,” Peter

Editor’s note: Submissions are now open for PRSA’s  2026 Women of Impact Awards. Each year, when PR award submissions open, many of us feel the same mix of excitement and dread. The excitement comes from the possibility of having our work recognized. The dread comes from finding the time to prepare a thoughtful submission amid

After AI-chatbot ChatGPT made its public debut in late 2022, PRSA released “Promise & Pitfalls: The Ethical Use of AI for Public Relations Practitioners” at ICON 2023. This past fall, PRSA released an updated version of the guidelines. “Our latest version has evolved, as the technology has become more widely adopted,” said Linda Staley, APR,

At PRSA’s ICON 2025 in Washington, D.C., this past October, PRSA’s editorial team, John Elsasser and Amy Jacques, interviewed Anna Jo Bratton, editor of The Associated Press Stylebook, and Colleen Newvine, product manager for The Associated Press Stylebook, to discuss how style guidance is developed — and how it’s evolving as language, news cycles and

Stories that capture people’s attention express “who we are as primal human beings,” said Monique Farmer, APR. “When we get engaged with a story, we’re going through that adventure with those characters that we’re starting to build a connection with.” Farmer is an author, strategic communicator, educator and entrepreneur. She was PRSA’s guest for Strategies

On the second Monday of every month, PRSA is offering AI Pulse, a briefing hosted by Ray Day, APR, PRSA’s 2026 immediate past chair, that provides timely insights into the latest AI trends, tools and developments. Learn how to stay ahead of an ever-evolving digital landscape here. Public relations professionals “should feel like kings and