Uncategorized

When she was growing up, Brandy Star Merriweather’s family moved around a lot. She was an extrovert who quickly discovered a passion for communications. “I was always involved in student council,” she remembered. “I was the girl who did the announcements in the morning, The Pledge of Allegiance. I was always utilizing my voice and […]

It’s performance review season — a time to reflect on your own “naughty or nice” list at work. But what if it were more than a year-end tradition? When approached with strategy and intention, your review can become the ultimate gift: a launchpad for growth and a springboard to a standout year ahead. Ready to

Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the “Science for Impact: How to Craft PR Campaigns Using Scientific Research,” at PRSSA ICON 2024 in Anaheim, Calif., in October. Maiah leads communications strategy, implementation and evaluation for Perpetual Planet

Stories are the most powerful form of human communication, according to Peg Neuhauser, author of “Corporate Legends and Lore.” So how can you tell a great story? When to tell stories The late, great speaker and author Og Mandino said that stories were so powerful, that his rule of thumb was: “If you have a

Like clockwork, there comes a time when journalists find themselves looking at an empty barrel of story ideas hoping to find a glimmer of gold at the bottom. Sometimes these instances happen out of the blue, and sometimes it’s a bit more predictable. Throughout any given year, a journalist can find themselves struggling to come

In honor of National Native American Heritage Month, PRSA SD/IC hosted an inspiring panel discussion spotlighting Native American leaders who are reshaping the communications and media industry. The conversation offered invaluable insights into the power of Indigenous narratives and the role of culturally informed storytelling in public relations. The distinguished panelists included: Randy’L Teton, Public

As internship season arrives, public relations and integrated marketing firms worldwide are opening applications for paid summer roles. If you’ve spent your college years building a well-rounded experience and crafting a standout portfolio, then now’s the time to elevate your networking and job search strategies. Here are some essential tips to help you make the

“We are living through a historic transformation in how news is consumed, produced, distributed and paid for,” Tim Franklin said. This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. So-called “news deserts” rose to 206 this

Before his keynote address at PRSA’s ICON 2024 on Oct. 15 in Anaheim, Calif., Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, talked with PRsay on a variety of topics, including what he looks for when working with PR professionals. Morning TV news shows blend hard news, entertainment