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Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within the PR community. Member Mondays take place on the fourth Monday of each month from 1–1:45 p.m. ET. All programs are free for PRSA members. Sign up for future sessions here. For communications leaders navigating rapid change and the

AI is speaking for your brand right now, whether you’ve invested in it or not. For decades, the industry defined earned media as one thing: a journalist chose to cover a story someone pitched. No payment, no guarantee, just the credibility of a third party deciding your story was worth telling. That definition hasn’t disappeared,

PRSA is introducing a new Chapter and District Affiliation Agreement and Group Tax Compliance Initiative to establish a clearer, more consistent framework for Chapter and District governance, affiliation and operations. The initiative builds on information previously shared with PRSA leaders. It reflects the organization’s commitment to strengthening governance, supporting long-term sustainability, and providing greater clarity

August marks Black Business Month, an opportunity to celebrate Black entrepreneurship and recognize the leaders creating businesses, opportunities and lasting impact in their communities. Across public relations and communications, Black professionals are building agencies, consultancies and creative firms that counsel organizations, elevate brands, shape culture and create pathways for the next generation. Their leadership reflects

Previously by Ann Wylie: Format Your Way to AI Citations. AI doesn’t read your content. It navigates it. If you want to get cited, give AI a map — clear headings and organized sections — so it can find exactly what it needs. Here are three ways to structure content AI will cite: Use clear

On the second Monday of every month, PRSA offers “AI Pulse,” a briefing hosted by Ray Day, APR, PRSA’s 2026 immediate past chair, that provides timely insights into the latest AI trends, tools, and developments. Learn how to stay ahead of an ever-evolving digital landscape here. It’s a common lament for entry-level jobseekers: They submit

Artificial intelligence can generate content. It can’t make you memorable. That’s a central theme for Sally Hogshead, a New York Times bestselling author, expert on the science of fascination and frequent “Today” show contributor. Her work has helped leaders and brands communicate with authenticity and influence and understand how they are perceived. Those ideas will

“Communications leaders are increasingly speaking the language of business,” Mike Neumeier, APR, said. As a result, the public relations function is now connected to “revenue, reputation, employee retention, and risk, rather than just relying on activity-based metrics.” Neumeier is CEO of the Atlanta-based Arketi Group, a marketing agency. He was the guest for the July

The press release has long been a workhorse of public relations, and it still has a role to play. But if you’re using press releases as your primary measure of communications impact, you’re making strategic decisions based on a rearview mirror. Press releases measure the output of what you sent, not what landed. In a