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While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. “Connecting metrics from communications back to business performance continues to be tough, but we’re making progress,” thanks to […]

Thinking About Creating an Internship Program? Here’s How to Keep it Ethical and Successful By: Julie Smith-Taylor, APR Free help from eager PR-minded students sounds great, doesn’t it? Think again. Not only are there state and federal labor laws and guidelines you must follow, but there are important ethical considerations to adhere to as a

Amid the turbulence of the last three years, “The role of communications has been elevated,” Ivan Pollard said. “Uncertainty allows communications to thrive.” Pollard leads the marketing and communications center for The Conference Board, a not-for-profit think tank in New York. During his Nov. 14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for

Not long ago, the only communication that Amazon’s warehouse employees received on the job came from their managers. The employees don’t use computers while working and cellphones were not allowed on the floor. Laurel Flaningan, Amazon’s senior manager of internal communications for its operations centers, has worked with her team to convey messages to warehouse

We are pleased to present the recipients of this year’s Edward L. Bernays Awards! This year’s theme was “Emanating Excellence,” a tribute to the hard work of local PR professionals who continue telling informational, inspirational and community-focused stories, creating campaigns and organizing events in San Diego and Imperial Counties. This year, the board of PRSA

As a young man from the small Caribbean island of Saint Vincent who moved to the United States, Anselm A. Beach saw a TV commercial that inspired him to join the U.S. Army. He was drawn by the importance of defending the country, he said. Now a senior adviser to the Secretary of the Army

“Dream big, move fast and keep on working.” These were Oscar-winning actress, author and activist Marlee Matlin’s opening words when talking about facing challenges and finding success. Matlin — who is also an Ambassador for Disability Rights for the ACLU — used sign language throughout her presentation alongside her longtime translator Jack Jason at today’s General