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The early days of any administration are critical in shaping public perception, and the role of media in this process cannot be overstated. In a world where headlines are moving faster than ever before, reputation management is being rewritten. Traditional corporate communications, once anchored in message discipline and long-term positioning, now contend with a new

The world is more volatile, uncertain, complex and ambiguous (VUCA) than ever. How can organizations respond effectively? This isn’t just a shift from one direction to another, calling for a new strategic plan. No, it’s about constant change that requires organizations to strategize continuously. Traditional top-down organizations find it hard to move quickly. For one,

Less than 25 years ago, the United States had approximately 40 journalists per 100,000 residents, on average. Now, that number has fallen to 8.2, about a 75% decline, a new Muck Ruck study finds. According to research that the PR-software company conducted with Rebuild Local News, a nonpartisan, public-policy organization that seeks to strengthen community

In a blog post published last month, PRSA’s Los Angeles Chapter President Marisol Barrios Perez, APR, wrote, “I urge our PR community to do what we do best: Raise our voices. Because when we speak together — with purpose, with clarity and with courage — we shape the narrative. And we stand on the right

How can you write subject lines that so that people will open your emails? Here are nine scientific, proven-in-the-lab, research-based tips for getting people to open and read your email: Offer value. “Helpful words” — like can, deserve, do, get, go and you — increase opens, according Omnisend, the email marketing platform. Useful information — “news

The integration of generative AI into search engines has quietly ushered in a seismic shift for newsrooms, and that disruption is now forcing brands and PR professionals to rethink how earned media works. As Google rolls out AI Overviews and AI Mode, users increasingly get their news in chatbot-style summaries. The result is fewer clicks

“Influence is no longer just human-led,” Michael Cherenson, APR, Fellow PRSA, said. As he and Mark J. McGrath wrote for PRsay this month, the era of “autonomous influence” has arrived. So-called “malicious AI swarms” — coordinated, self-learning systems of generative agents — can now spread believable lies, impersonate trusted voices and manipulate public sentiment, they

In celebration of Pride Month, PRSA’s DEI Committee hosted a timely and thought-provoking panel discussion titled “Shaping the Future of LGBTQ+ Representation in Media and Communications.” The June 17 conversation brought together three of the most influential voices in LGBTQ+ advocacy and communications: Rich Ferraro, chief communications officer at GLAAD; Kevin Wong, senior vice president