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In recent years, media relations have undergone a significant evolution. More news outlets have closed or merged due to declining ad revenues, and reporters have continued to lose their jobs. According to data from the Bureau of Labor Statistics, media relations professionals have outnumbered journalists by six to one since before the pandemic. However, media […]

This year, PRSA-LA has the honor hosting the 2025 PRSA Western District Conference on Feb. 24-26 at the beautiful Sheraton Universal Hotel in Los Angeles. As the curtains close, we find ourselves reflecting on three incredible days filled with learning, inspiration, and connection. Under the theme “Lights, Camera, Innovate: Leading PR’s Next Act,” we gathered in

Matthew Marcial didn’t expect a high school job at a resort to shape his career. But from the moment he stepped into the hospitality industry, he was drawn to the energy, the people and the art of anticipating needs before they arose. “It was something I thought would be a fun job while I was

For Black PR professionals, “There’s no shortage of challenges,” Sabrina N. Browne said. “We are overcoming microaggression, bias, assimilation.” Browne, who co-chairs PRSA’s Black Voices Affinity Group with Thomas Bennett III, hosted a Diverse Dialogues livestream on Feb. 12 to coincide with Black History Month. For the session titled “Unlocking the C-Suite,” she asked a

Social media influencers were a hot topic during the 2024 presidential race as both parties courted creators ahead of the election. A Pew Research Center report from the Pew-Knight Initiative titled “America’s News Influencers,” released shortly after the election, revealed just how impactful news influencers are as sources of information about current events. Luxuan Wang,

Join PR Pals, a collaborative mentorship program between PRSA Hawaii and UH Manoa’s PRSSA Chapter, designed to connect aspiring and experienced public relations professionals. Whether you’re looking to gain industry knowledge or give back by mentoring future leaders, PR Pals is the perfect way to engage, network, and make a lasting impact in the world of public

Find more writing & storytelling articles in the February 2025 issue of Strategies & Tactics. William Zinsser was wrong. “If you give me an article that runs to eight pages and I tell you to cut it to four, you’ll howl and say it can’t be done,” he wrote in On Writing Well. “After that,

As a tenured communications adviser and a die-hard Kansas City Chiefs fan, I’ve witnessed how goal setting can transform not just a sports team but any organization. The Chiefs’ journey to the top of the NFL is a masterclass in goal setting, offering valuable lessons for those guiding executives and shaping HR, strategy and culture