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In today’s “post-truth” environment — where misinformation spreads at lightning speed and AI blurs the line between fact and fiction — ethical decision-making has never been more essential for communicators. As part of PRSA’s annual Ethics Month, the Sept. 10 webinar “Navigating Ethical PR in a Post-Truth World” will tackle this challenge head-on. Led by

Hustle Culture is more than just a culture; it’s an environment. Whether you wake up early and go to the gym, make yourself breakfast, head to work or class, connect with someone or attend an event, the routine never ends. However, it consumes one’s personality in their interactions with their peers, family, friends and loved

Rosalee A. Roberts, APR, Fellow PRSA, a longtime leader dedicated to the ethical practice of public relations, who helped mentor several generations of PR professionals, passed away on July 29. She was 81. Roberts served as PRSA’s president (now chair) in 1992, leading the National Task Force on the Study of Ethics, which aimed to

One communicator recently shared with me that AI writes every message she sends. An hour later, a second person told me she never uses AI for writing. “People can tell,” she says. “Whenever I’m scrolling LinkedIn and see an AI post… I quickly click off. Our audience has exploded, mainly because there are humans writing

Discover more career resources on the PRSA website. In today’s digital age, when comparing yourself to others is just a swipe away on your phone, it’s easy to lose sight of your own value in the workplace. Ironically, the highest-achieving people are sometimes the ones who doubt themselves the most, a psychological phenomenon known as

When your career is disrupted by a job loss, “you need to take time to process what happened” before updating your résumé and sending it out, Kanika M. Watson, APR, said. “I’ve been through it myself, with a layoff,” she said. “One of my biggest pieces of advice is to take some time, step back

Bennie F. Johnson, CEO of the American Marketing Association, was the guest on July 28 for Member Mondays, PRSA’s twice-monthly webinar hosted by 2025 Chair Ray Day, APR, Stagwell vice chair, and Allison Worldwide executive chair. Day asked Johnson about the theory, advanced by some, that professional associations are in decline today. “When you see professional

For PR professionals, getting a client quoted in the news media used to be an end in itself. Now, earned-media quotes are also becoming a means to the end of clients being included in AI-generated content. According to a new study titled “What is AI Reading?” from Muck Rack, when citations are enabled in AI