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This year’s most-viewed posts reflected current events, such as the ongoing challenges of senior executives expressing opinions on controversial or sensitive issues, and crucial areas of professional development, including always-popular topics like writing and storytelling. • The Top-8 Writing Tips for 2022 (January) • What CEOs Need to Consider Before Speaking Out on Social Issues […]

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. Reevaluating Twitter The news coming out of Elon Musk’s Twitter is ever-changing, but the latest Cliffs Notes about the

We are excited to announce the 2023 PRSA San Diego Imperial Counties leadership slate has been approved by our members. Congratulations to all new and continuing board members and associate board members on this achievement. Our chapter relies on the dedication of our board to carry our work forward and help us realize our long-

A new artificial intelligence chatbot that can write seemingly authoritative answers to people’s questions — and even compose essays and poems — is causing excitement and raising alarms. As CNET reports, the bot called ChatGPT lets you type questions, which it then answers in conversational, if somewhat stilted language, derived from information on the internet.

Global consumer products giant Keurig Dr Pepper — which includes recognizable brands 7up, Canada Dry, Sunkist, Schweppes, Snapple, and Dr Pepper, and at-home coffee products for Cinnabon, Krispy Kreme, McDonald’s, and Newman’s Own Organics — has ruffled some agency feathers. In a recent request for proposals (RFP) for a U.S. PR agency, Keurig Dr Pepper

“Leaders come in all shapes and sizes,” Mary Osako said. “Some are the loudest voice in the room. Some are not the loudest, but they might be the truest.” Osako, vice chancellor for strategic communications at the University of California, Los Angeles, has learned to be true to herself and to those she leads, she

After his crypto-currency exchange FTX declared bankruptcy on Nov. 11, Sam Bankman-Fried went on an extensive media tour, casting himself as a somewhat hapless chief executive and denying accusations that he defrauded his customers. As CNN reported on Nov. 29: “In the weeks since his crypto empire has collapsed, Sam Bankman-Fried has ignored the most

Two separate cases before the U.S. Supreme Court will weigh whether technology companies can be held legally liable for what their users post. As The Verge reports, the lawsuits blame Twitter and Google-owned YouTube for facilitating Islamic State terror attacks. In Gonzalez v. Google, relatives of victims of an ISIS attack are suing YouTube for