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Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

Experience means everything to Visible, the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. For instance, in the fall of 2020, Visible presented Red Rocks Unpaused, a three-day music festival that digitally reimagined […]

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ICON 2021 Recap: Panelists on the State of DE&I in PR and Communications

According to the U.S. Bureau of Labor Statistics, as of 2018 (the most recent year for which data is available), the PR profession was 87.9 percent white, 8.3 percent African American, 5.7 percent Hispanic and 2.6 percent Asian. (By comparison, the overall U.S. population is 76.3 white, 18.5 percent Hispanic, 13.4 percent Black or African

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ICON 2021 Recap: Samantha Radocchia on the Decentralized Operating System of the Future

There’s been an evolution of our operating system, says entrepreneur, cultural technologist and author Samantha Radocchia. “The operating system of the past was localized, the operating system of the present is centralized and the operating system of the future is decentralized.” During a virtual keynote presentation on Oct. 19 at ICON 2021, Radocchia discussed blockchain

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ICON 2021 Recap: Communications From a Military Point of View

With any communication campaign, “the key is understanding what we’re trying to achieve,” said Rear Adm. Charles Brown, APR+M. “Start with the outcomes in mind” and then “measure whether you’ve achieved them,” said Brown, the Navy’s chief of information. Brown was one of four U.S. Military communicators who were guest panelists for PRSA’s Oct. 14

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Meet Board of Directors Nominee Michelle Egan, APR, Fellow PRSA

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Michelle Egan, APR, Fellow PRSA Location: Anchorage, Alaska Current job title: CCO, Alyeska Pipeline Service Company Board nominee position: Chair-elect Alma mater: B.A., Boston College; M.A., Seton Hall University Number of years as a PRSA member: 24 You

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