Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Joseph Abreu, APR Location: Fort Myers, Fla. Current job title: Chief Communications Officer, Lee County Clerk of the Court & Comptroller Board nominee position: Treasurer Alma mater: The University of Florida (GO GATORS!) Number of years a PRSA […]
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“Let’s have a human-to-human connection,” said Colin Parajon, manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. “Make your own path, and stay human.” Parajon — who has agency and creative experience working with National Geographic and HBO,
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Anthology Group wins ‘Best of Show’ for Rent Relief and Housing Assistance Program on behalf of the State of Hawaii The Hawaii chapter of the Public Relations Society of America (PRSA Hawaii) celebrated the best in the state’s public relations industry at the 38th Annual Koa Anvil Awards ceremony held on July 28, 2021. This
When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In those days, we focused on making sure people knew about
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With PRSA’s Media Relations Certificate Program, senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. Starting on Nov. 3, and running every Wednesday (except Thanksgiving week) through Dec. 15, the live, online series of six modules — moderated by media relations
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As the U.S. population becomes more diverse, organizations are adopting multicultural strategies to reach new audiences. National Hispanic Heritage Month — Sept. 15–Oct. 15 — is a reminder that, to engage with Hispanic audiences, communications professionals must first obtain authentic, firsthand knowledge about their cultures. We asked national and international communicators for their advice on
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Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Jane Law, APR Location: Bedford, N.H. Current title: Internal/HR Communications Manager, New Hampshire Housing Finance Authority Board nominee position: Secretary Alma mater: Wittenberg University (undergraduate degree); Southern New Hampshire University (graduate degree) Number of years as a PRSA
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I was stunned. The college intern who had been working with the agency on my company’s account that summer was the son of the CEO of our biggest competitor. My colleagues and I stumbled upon the information one afternoon late in the summer when we were discussing the competitive landscape. The competitor’s CEO and our
Professional Conflict of Interest: Failure to Disclose Erodes Client’s Trust Read More »
We are saddened to share that longtime PRSA member Tom Sprague passed away September 1. Born in Northern California, Tom landed his first paying job at age 14 as an errand boy for his hometown daily newspaper. A gifted athlete, Tom excelled at baseball in high school and for a time was a Minor League
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