Uncategorized

More and more, communications professionals are faced with situations that prompt discussion on if, when and how societal issues and current events, at home and abroad, should be addressed by their organizations. PRSA has assembled a resources page to help inform the decision-making process. University presidents may not be the only ones to come under

As we head into December, many organizations have started moving into the holiday season, complete with decorations throughout the office, ugly sweater parties and forced joyful messages. For leaders, encouraging holiday spirit in the office is unnecessary. And this year, it might even be inappropriate. Your most important audience — your people — may not

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests. Greentarget, the strategic communications firm where I work as director of media relations,

More and more, communications professionals are faced with situations that prompt discussion on if, when and how societal issues and current events, at home and abroad, should be addressed by their organizations. To help inform the decision-making process, PRSA recently added a section to the website providing an array of resources for member use. “Our world is

In recent weeks, PRsay has posted Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. With a career in law enforcement at the U.S. Department of Homeland Security, Barbara Agrait has navigated crises across the globe. Today, she is the senior PR

PRSA has released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” This guidance (which you can find here) aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools. The report, authored by PRSA’s Board

The PRSA San Diego/Imperial Counties Chapter Nominating Committee has proposed the following slate of board officers, directors and assembly delegates to lead the chapter in 2024. Please click the link below to vote “in favor” to accept the slate or “opposed” to not accept the slate. 2024 Proposed Leadership Slate PRSA San Diego/Imperial Counties Board

Artificial intelligence “is inevitable,” said Kami Huyse, APR. For communicators, “The key is to understand how AI can enhance what you do, rather than replace what you do.” Huyse, CEO of Zoetica, a digital marketing and PR agency in Houston, was the guest on Nov. 14 on Strategies & Tactics Live, PRSA’s LinkedIn livestream. At

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. On Oct. 15, PRSSA honored Gina Laughlin with its Hall of Fame Award, which recognizes PRSSA alumni who are currently PRSA members and have made outstanding