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As the race to win top talent intensifies, the importance of understanding how to command the attention of ideal candidates has become a mission-critical priority. The secret to determining those compelling recruitment messages lies within the process candidates use to make the decision to pursue a position or an employer. While every individual is different, […]

It’s June and time for another Pride Month, the annual celebration of LGBTQ pride and identity. If you thought last year’s pandemic-influenced Pride was unusual, then this year promises to be even more different. Why? Well, COVID-19 of course. And we have a new President and new leadership in Congress. And we’ve experienced a year

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. According to the National Institute on Drug Abuse, in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. Media fires that communicators could

Let’s talk about pronouns. On a recent Zoom call, you probably saw a few attendees with a display name followed by their preferred pronouns in parentheses. Or perhaps you attended a gathering where you were invited to introduce yourself and include your preferred pronouns in your introduction. Instagram provided a new option for preferred pronouns

Whether we knowingly or subconsciously apply them, we use strategies in the face of most every challenge — from navigating a busy day to meeting business objectives. In a game of spades, a player’s strategy may involve pulling the spades from a competitor’s hands, while long-distance runners employ a variety of strategies to reach their

Douglas Ann Newsom, Ph.D., APR, Fellow PRSA, a longtime PRSA member and decorated PR educator, died on May 24 in Fort Worth, Texas, after a long illness. She was 87. Newsom was a Texas Christian University professor emerita of the Schieffer School of Journalism and authored numerous books. She wrote “This is PR: The Realities

Particularly after a year of deep divisions in society, “Understanding different groups and cultures benefits us all,” Cheryll Ocampo Forsatz said. Building coalitions “means creating understanding and relationships” with “other groups who are facing the same concerns and issues we are.” Ocampo Forsatz, vice president of corporate communications and public relations in the Parsippany, N.J.