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In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. Media fires that communicators could […]

Let’s talk about pronouns. On a recent Zoom call, you probably saw a few attendees with a display name followed by their preferred pronouns in parentheses. Or perhaps you attended a gathering where you were invited to introduce yourself and include your preferred pronouns in your introduction. Instagram provided a new option for preferred pronouns

Whether we knowingly or subconsciously apply them, we use strategies in the face of most every challenge — from navigating a busy day to meeting business objectives. In a game of spades, a player’s strategy may involve pulling the spades from a competitor’s hands, while long-distance runners employ a variety of strategies to reach their

Douglas Ann Newsom, Ph.D., APR, Fellow PRSA, a longtime PRSA member and decorated PR educator, died on May 24 in Fort Worth, Texas, after a long illness. She was 87. Newsom was a Texas Christian University professor emerita of the Schieffer School of Journalism and authored numerous books. She wrote “This is PR: The Realities

Particularly after a year of deep divisions in society, “Understanding different groups and cultures benefits us all,” Cheryll Ocampo Forsatz said. Building coalitions “means creating understanding and relationships” with “other groups who are facing the same concerns and issues we are.” Ocampo Forsatz, vice president of corporate communications and public relations in the Parsippany, N.J.

During a virtual event hosted by Milwaukee Press Club on Feb. 24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid

As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help build lasting partnerships with their clients. Knowing the right turns to take along the planning path and understanding the stakeholders that influence decision-making is a real asset, and a time-saver, for clients.