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PRSA is offering the following resources during Diversity, Equity and Inclusion Month. As Hispanic Heritage Month shares a vibrant tapestry of Latino culture, history and achievements, it’s the perfect time to shine a spotlight on the incredible contributions of Latina communicators and entrepreneurs. Maria Rodriguez, Vanguard Communications’ president and CEO, and Brigitta Toruño, CEO and

M.J. Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. 1–Dec. 6. Visit the PRSA website for more details on the program.  As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell,

After working in public relations for more than 25 years and then becoming a leadership consultant and trainer, Ken Jacobs knows that the PR profession often promotes people into management and leadership “because they’re good at PR, they’re good with media, they’re good with clients and new biz. But leadership is a different set of

PRSA is offering the following resources during Diversity, Equity and Inclusion Month. The latest in PRSA’s “Diverse Dialogues” series explored how communicators and PR educators should proceed in the wake of the U.S. Supreme Court’s historic decision on June 29 that effectively ended race-conscious admission programs at colleges and universities across the country. Cayce Myers,

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In the ever-evolving landscape of public relations and communications, ethical decision-making is of paramount importance. Practitioners in these professions face

Business buzzwords can ease communication or confuse and alienate people. As NPR reports, corporate jargon sounds trite and rings hollow. Peter Sokolowski, editor-at-large at Merriam-Webster, says jargon loses its meaning and becomes a “signifier for something else, which is language that isn’t very direct [or] emotionally honest.” Rather than default to fashionable phrases, “more intelligent

As we celebrate Hispanic Heritage Month (Sept. 15 – Oct. 15), it’s a timely chance for PR agencies and teams to reevaluate their commitment to diversity, equity, and inclusion (DEI). We live in Los Angeles, home to more than 49% of U.S. Latinos. Take this time to look at your own PR teams. Do they reflect this

We have no choice. The growing and pervasive use of artificial intelligence (AI) and Chat GPT is now part of our world. How we deal with it and navigate it will be the secret to our long-term success as public relations professionals. As an organization, National PRSA has created a new, trending section on AI