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Register now for ICON 2022, featuring top-notch thought leaders, breakout sessions and networking opportunities. The Saver Rate ends on Sept. 16. During her 30-year career, award-winning journalist Katty Kay has reported on the biggest stories of the day from around the globe for the BBC. She also used her skills as a reporter to travel […]

Judith S. Bogart, APR, Fellow PRSA, a distinguished PR leader who worked more than 50 years in the profession and served as a PRSA president, died on July 22 in Cincinnati. She was 85. In 1983, Bogart became the second woman to serve as PRSA’s president and remained active as a volunteer leader at all

“Layoffs leave staff in shock,” read a recent headline in the Dallas Morning News. I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. At the time, North Texas was suffering its first widespread layoffs. People were shocked

With the metaverse, we can “start to create a truly immersive environment in … a three-dimensional, virtual reality experience,” Mike Neumeier, APR, said. Neumeier, CEO of Arketi Group, a digital marketing and PR firm in Atlanta, was the guest speaker on the Aug. 25 episode of S&T Live, PRSA’s monthly livestream on LinkedIn that takes

So far this year, I would say our standout achievement has been making good on our commitment to diversity and inclusion. The past few years have been incredibly transformational for our Chapter as the Board of Directors continues to place emphasis on diversity, equity, inclusion and belonging (DEIB). From board recruitment and programming to ment

Don’t Undermine Your Credibility – Here’s How to Avoid Personal, Professional, and Client Conflicts of Interest By: Julie Smith-Taylor, APR In PRSA’s Ethical Standards Advisory #11, our members learn about eight different ways conflicts of interest have the potential to undermine or compromise the impartiality, credibility or trustworthiness of a professional. The Advisory also identifies

YouTube is the favorite social media platform for American teenagers ages 13–17, with 95 percent saying they use the video-sharing site, Pew Research Center finds. Next in social media popularity among U.S. teens is TikTok, which 67 percent of those surveyed say they use. Sixteen percent say they use TikTok “almost constantly.” Meanwhile, the share

As the founder of OnPurpose PR in Fairfield County, Conn., I firmly believe that regardless of the age, stage or phase of any organization, there are many ways to make a social impact. If you are a newly established PR consultancy, perhaps you cannot donate funds to charity yet, but with your expansive network, you