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While the Oval Office was Pete Souza’s favorite place to take photos inside the White House, he also enjoyed being on the road and traveling to different locations. “I always liked the newness of the places we went,” said Souza, the former chief official White House photographer for President Obama. Souza captured some of the

Want to learn more ways to use ChatGPT and other techniques to draw readers in and move them to act? Join PRSA and Ann Wylie at “How To Catch Your Readers With ChatGPT: Six Ways To Use AI To Become a Better Writer” on May 18. I had dinner with a favorite tech friend the

There are countless movies where the main characters overcome obstacles that life throws their way while trying to achieve a goal they had set for themselves. I just watched one the other night. However, it doesn’t just happen on the big screen. It happens in everyday life. Life is going to throw you curves. But

What will the PR profession look like between now and the year 2026? Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Organizations big and small were represented, as were PR specializations ranging from

On March 23, PRSA-LA hosted the webinar, “At Breakfast with Arts and Consumer Entertainment Journalists”, drawing the attention of almost 60 attendees. The audience learned from journalists and editors about how PR practitioners can pitch stories and maintain relationships with their media colleagues. Knowledge was provided by leading professionals in the industry including Tricia Durrant,

The Muslim holy month of Ramadan started last week and will culminate with the first sighting of the moon on Eid, which falls this year on Friday, April 21. The month of fasting, which ends with the Eid al-Fitr celebration, is a special time for the nearly 2 billion Muslim people around the world. Perhaps

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches. Then, the generative technology can tell PR practitioners how

Download 2023 Event Calendar HERE. PRSA-LA Young Professionals Event: Landing Your First Job – What You Need to Know SAVE THE DATE! Thursday, April 6 • 6:00 p.m. Via Zoom Landing Your First Job – What You Need… April 6 @ 6:00 pm – 7:00 pm 2023 PRSA Western District Conference Plan to join the

As we transition from winter to spring and the frost yields to warmer temperatures, it can be exciting to experience longer days and see new life emerge. While I appreciate what warmth and light do for my circadian rhythms, I find myself focusing on other matters during this time. With Black History Month in the