PRSA’s Diversity & Inclusion Committee spoke with Natalia Flores, APR, president of Inspire PR in Charlotte, N.C., to discuss the current state of Diversity, Equity and Inclusion (DE&I) efforts in PR and how practitioners can avoid empty statements and generate authentic change in the profession. For nearly 20 years, Flores has developed communications strategies for […]
Why DE&I Shouldn’t Be an Afterthought Read More »
As PRSA continues to make the organization and the profession more diverse and inclusive, achieving that goal depends, in large part, on increasing the number of multicultural students and young professionals in the field. And that raises some questions, such as: How are classrooms moving diversity forward? How are we inspiring young people, who seem
Moving the Diversity Needle Forward in the Classroom Read More »
According to the U.S. Bureau of Labor Statistics, as of 2018 (the most recent year for which data is available), the PR profession was 87.9 percent white, 8.3 percent African American, 5.7 percent Hispanic and 2.6 percent Asian. (By comparison, the overall U.S. population is 76.3 white, 18.5 percent Hispanic, 13.4 percent Black or African
ICON 2021 Recap: Panelists on the State of DE&I in PR and Communications Read More »
There’s been an evolution of our operating system, says entrepreneur, cultural technologist and author Samantha Radocchia. “The operating system of the past was localized, the operating system of the present is centralized and the operating system of the future is decentralized.” During a virtual keynote presentation on Oct. 19 at ICON 2021, Radocchia discussed blockchain
ICON 2021 Recap: Samantha Radocchia on the Decentralized Operating System of the Future Read More »
Yamiche Alcindor began her General Session during ICON 2021 on Oct. 18 with a tribute to Colin Powell, the first Black chairman of the Joint Chiefs of Staff and U.S. Secretary of State who died on this day at age 84. “He was someone who had reputational issues when you think about the aftermath of
ICON 2021 Recap: Yamiche Alcindor on Telling Stories and Building Trust Read More »
With any communication campaign, “the key is understanding what we’re trying to achieve,” said Rear Adm. Charles Brown, APR+M. “Start with the outcomes in mind” and then “measure whether you’ve achieved them,” said Brown, the Navy’s chief of information. Brown was one of four U.S. Military communicators who were guest panelists for PRSA’s Oct. 14
ICON 2021 Recap: Communications From a Military Point of View Read More »
Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Each post of the series chronologically follows the steps of a search process, with direct insights from Chaloner recruiters, clients, placements and candidates who Chaloner has partnered with during the recruiting process.
When Opportunity Calls: The Candidate Screen Read More »
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Michelle Egan, APR, Fellow PRSA Location: Anchorage, Alaska Current job title: CCO, Alyeska Pipeline Service Company Board nominee position: Chair-elect Alma mater: B.A., Boston College; M.A., Seton Hall University Number of years as a PRSA member: 24 You
Meet Board of Directors Nominee Michelle Egan, APR, Fellow PRSA Read More »
As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Shaw, corporate vice president, communications at Microsoft. “Any gap in that [consistency] causes you to degrade trust,” he said. “Trust isn’t built overnight, nor is it generally lost overnight. It requires a
ICON 2021 Recap: Communications Executives on Building and Protecting Trust Read More »
