If you want to be cited by AI search tools, write for a 10-year-old, but provide data for a PhD. Keep your language clear enough, so AI (and humans!) can parse it easily. But deliver sophisticated data to prove to AI (and humans!) that you’re a top-tier source. How? By understanding LLM — and by […]
How to Increase AI Citations With Clear Writing Read More »
Chief marketing officers have greater influence in their organizations, stronger relationships with other executives and are using artificial intelligence more than ever before, even as organizational structures still limit the effectiveness of the CMO role. These are the findings of new research by the Arketi Group, a digital marketing and PR agency in Atlanta, and
CMOs Report Bigger Responsibilities, Ongoing Challenges, Survey Shows Read More »
A few weeks ago, one of our junior team members shared that she would be leaving our small, tight-knit firm to attend law school this fall. I was thrilled for her but knew it meant quickly beginning the search for an entry-level PR coordinator to ensure enough time to find the right fit for both
Hiring New PR Talent in the Age of AI Read More »
How does the Public Relations Student Society of America (PRSSA) benefit communications students and recent graduates? “Our mission is to broaden networks, enhance education and launch careers,” Alicia Caracciolo said, referencing PRSSA’s mission statement. Those elements help PRSSA members “set themselves up for career success beyond graduation.” Caracciolo, PRSSA’s International president, was among the panelists
Member Mondays Recap: PRSSA Helps Nurture Comms Careers, Say Students, Recent Graduates Read More »
Register by May 6, and save $100 on this PRSA certificate program. In PRSA’s upcoming certificate program, “Crisis Communication Readiness: From Uncertainty to Action,” which begins on May 20, instructor Mike Gross, APR, Fellow PRSA, focuses on how communicators can show up as trusted advisers when it matters most. Gross, president of AKCG — Public
Beyond the Playbook: Building True Crisis Readiness Read More »
When Cheryl Procter-Rogers, APR, Fellow PRSA, asks professional communicators about their career plans, she too often hears, “I don’t have one.” Most people in public relations still rely on outdated, linear career models, she said. “You work your way to manager, director — it was this hierarchy. That’s all changed significantly. What has not changed,
S&T Live Recap: What’s Your Career Plan, and How Do You Measure Its Progress? Read More »
As you well know, the PR playbook of old is not exactly aging like a fine Bordeaux. You can no longer garner a media placement, post it on LinkedIn, and drive people to your website so you can track what they do when they arrive. And forget about tossing it into a coverage report and
5 Ways to Make the PESO Model® Work Harder for Your PR Program Read More »
Find more insights on employee engagement and internal comms in the March issue of Strategies & Tactics. After peaking at 23% in 2022 and 2023, employee engagement has declined to 20% in 2025, according to Gallup research. Each percentage-point drop represents roughly 21 million fewer engaged employees, potentially undermining business revenue and economic growth. For
Employee Engagement Continues to Slide Read More »
April is APR Month at PRSA. Learn how becoming Accredited in Public Relations can help advance your career by visiting PRaccreditation.org. As an APR and nonprofit crisis communications leader, I’ve spent much of my career navigating moments when the stakes are high and the pressure is immediate. In the nonprofit sector, a crisis is never just a reputational
The Steady Voice: Leading Communications When a Crisis Hits Read More »
