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Register now for ICON 2026 in Orlando, Fla., from Oct.18-20. Register by Dec. 31 and save. As chief brand and marketing officer at SHRM — the world’s largest business association focused on workplace dynamics — Tina Beaty helps organizations and their leaders anticipate what’s next in the world of work. Following her General Session on […]

Every January brings a familiar rush. It’s not just the start of the new year – it’s the inevitable resolution season where inboxes overflow with tips, feeds are packed with advice and screens buzz with promises. Having spent my career navigating the fast-paced world of communications, I’ve learned that the excitement around resolution season often

I originally published this article on Giving Tuesday, celebrating the official launch of the season of giving. Immediately after, Omnicom announced sweeping cuts, including 4,000 layoffs as part of the IPG takeover as outlined in this Adweek article: “How Omnicom Stole Christmas Week And Nixed Other Perks From IPG’s Benefits Package.” This industry disruption hits

Explore additional AI-related insights in the November–December issue of Strategies & Tactics. Artificial intelligence is the most disruptive innovation since the internet, but is being adopted twice as fast. Search engines are being steamrolled as web users shift to AI for answers, and organic website traffic is falling fast. Search engine marketers are responding with a

It was the end of a long day training engineers to write marketing materials at a Fortune 500 tech company. These folks had deep moral concerns about the whole endeavor: They seemed convinced that producing “marketing fluff” was akin to murdering kittens. By 4 p.m., I was the only one who had smiled, spoken or

Register now for ICON 2026 in Orlando, Fla., from Oct.18-20. Actor, author and producer Lauren Graham headlined PRSA’s ICON 2025 in Washington, D.C., delivering an Oct. 28 keynote on the power of authentic storytelling. Best known for her roles in “Gilmore Girls” and “Parenthood,” Graham spoke with Crystal Borde, co-chair of the 2025 PRSA ICON

In the late 1940s, my father, Lee Cherenson, studied public relations at Boston University. This was the first PR major in the nation, and my father was in the second graduating class. It was a foundational moment for our profession, a time when the field itself was being invented. There were no textbooks, no models —

For our 50th episode of Strategies & Tactics Live on Nov. 18 at 2 p.m. ET, Ann Wylie shares lessons and quick tips from three decades of PRSA writing workshops. Watch on LinkedIn. At a recent writing workshop for a client in Minnesota, we started the day by sharing what participants wanted from the workshop.