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On the second Monday of every month, PRSA is offering AI Pulse, a briefing hosted by Ray Day, APR, PRSA’s 2026 immediate past chair, that provides timely insights into the latest AI trends, tools and developments. Learn how to stay ahead of an ever-evolving digital landscape here. “AI, communications and PRSA go hand in hand,” […]

(Jan. 8, 2025) – To welcome in the new year, more than 100 local Public Relations professionals were honored at the annual Public Relations Society of America San Diego/Imperial Counties Chapter’s Edward L. Bernays Awards on Tuesday, Jan. 6, 2026.  The event, held at Encore Events Center located in the historic XETV Channel 6 News

We are pleased to present the recipients of this year’s Edward L. Bernays Awards! This year’s theme was “Shine Together” to celebrate our fellow communicators and public relations professionals who have shone brightly over the last year. This year’s award entries were judged by the PRSA Sunshine District, representing more than 1,000 public relations professionals

Dave Burnett is teaching a three-part workshop titled “GEO for PR: How to Get Your Brand Named in AI Answers (Without Touching Code).” Register by Jan. 13 and save $150! Let’s play a quick game. Someone asks an AI assistant, “What does your company do?” The answer looks confident. It’s also…wrong. Your founding year is

Since ChatGPT launched in 2022, three out of four communicators have started using AI in their work, according to a new Muck Rack report. I’m one of them. I use it Every. Single. Day. It’s fast. It’s clever. It’s a great tool. But — there are two problems: Readers are turning away from AI writing.

The most-read PRsay posts of 2025 tell a clear story about what communicators are wrestling with — and where they’re leaning in. Readers gravitated to practical writing advice (from email subject lines to career-proofing content skills), AI’s growing influence on search, careers and daily workflows, and a renewed focus on authenticity and human judgment, whether

In 2026, U.S. companies will integrate artificial intelligence more and more into their operations, “at even advanced levels, within every part of the organization,” Gina Larson said. The automation technology will touch “every project [and] workstream, all of our roles and levels.” Larson, an executive coach who runs her own human resources consultancy, StandUp HR

Register now for ICON 2026 in Orlando, Fla., from Oct.18-20. Register by Dec. 31 and save. Attending PRSA’s ICON 2025 in Washington, D.C., for my first time, and during a federal government shutdown, felt like a bold, maybe even reckless decision. As a nonprofit senior manager and leader, this year has been packed with bumpy

Register now for ICON 2026 in Orlando, Fla., from Oct.18-20. Register by Dec. 31 and save. As chief brand and marketing officer at SHRM — the world’s largest business association focused on workplace dynamics — Tina Beaty helps organizations and their leaders anticipate what’s next in the world of work. Following her General Session on