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I was stunned. The college intern who had been working with the agency on my company’s account that summer was the son of the CEO of our biggest competitor. My colleagues and I stumbled upon the information one afternoon late in the summer when we were discussing the competitive landscape. The competitor’s CEO and our […]

We are saddened to share that longtime PRSA member Tom Sprague passed away September 1. Born in Northern California, Tom landed his first paying job at age 14 as an errand boy for his hometown daily newspaper. A gifted athlete, Tom excelled at baseball in high school and for a time was a Minor League

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Jacqueline “Jackie” Clark, APR, Fellow PRSA Location: Kansas City Current job title: LafargeHolcim, Western U.S. Region, Government Relations & Public Affairs Board nominee position: Director, Midwest District Alma mater: Undergrad: University of Missouri; Graduate: Hauptmann School of Public

In this current uncertain climate, recruitment has become increasingly difficult for both the candidate and employer. But at Allison+Partners, we decided this would not stop our recruiting efforts.   While we knew the COVID-19 pandemic would be challenging, we also knew it did not eliminate the ability or the need to conduct informational interviews. Therefore, we

As big search and social companies continue to come under fire for youth-based advertising, Facebook recently announced its decision to limit targeted advertising to users under 18. The change comes on the heels of similar regulation by Alphabet (Google’s parent company) to limit the influence that brands have on young people based solely on their

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Karen “KC” Crabtree, APR Location: Seattle Current job title: Senior Manager, Global Public Relations, Bluetooth SIG Board nominee position: North Pacific District Alma mater: Seattle Pacific University, English Literature & Journalism Number of years as a PRSA member: 8 What strengths do

At the follow-up appointment to back surgery last year, my doctor ran down the list of activities I should and should not do. I think he mentioned “lifting boxes” and “stretching” — though not together. To be honest, the only point I remember clearly was “no squats or deadlifts or other heavy weights in the

By Bridget CastelliniSeptember 2021 Edition of Strategies and Tactics We all remember moments in our early career when we struggled. We chalked up the lessons learned and moved on to the next project — often with bruised egos — but those learnings stuck with us and shaped our careers. While we can’t travel back in