We are pleased to present the recipients of this year’s Edward L. Bernays Awards! This year’s theme was “Emanating Excellence,” a tribute to the hard work of local PR professionals who continue telling informational, inspirational and community-focused stories, creating campaigns and organizing events in San Diego and Imperial Counties. This year, the board of PRSA
2022 Bernays Mark of Excellence Award Winners Read More »
As a young man from the small Caribbean island of Saint Vincent who moved to the United States, Anselm A. Beach saw a TV commercial that inspired him to join the U.S. Army. He was drawn by the importance of defending the country, he said. Now a senior adviser to the Secretary of the Army
ICON 2022 Recap: How DE&I Helps Optimize Talent and Build Teams for the U.S. Military Read More »
“Dream big, move fast and keep on working.” These were Oscar-winning actress, author and activist Marlee Matlin’s opening words when talking about facing challenges and finding success. Matlin — who is also an Ambassador for Disability Rights for the ACLU — used sign language throughout her presentation alongside her longtime translator Jack Jason at today’s General
ICON 2022 Recap: Marlee Matlin on Learning to Dream Big Read More »
Katty Kay is an award-winning journalist who has reported on the biggest stories of the day from around the globe for the BBC. She’s also — as she admitted during her ICON 2022 General Session today at the Gaylord Texan Resort & Convention Center in Grapevine, Texas — a work-in-progress regarding a subject of great interest
ICON 2022 Recap: Katty Kay on the Key to Confidence Read More »
“I am passionate about something if I’m going to be associated with it. If I don’t believe in it, I’m not going to back it up,” said Emmitt Smith of his personal brand. “It has to be authentic.” The NFL icon joined author and activist Gary McCollum in conversation at the opening keynote General Session
ICON 2022 Recap: NFL Great Emmitt Smith on Success on and off the Field Read More »
Today in America, we face a crisis of incivility in society and in our public discourse. According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs
To Counter Rising Incivility, PR Campaigns Can Promote Kindness Read More »
Since Elon Musk’s controversial and tumultuous takeover of Twitter on Oct. 27, some users are seeking alternative social media platforms. As a result, Mastodon, a lesser-known rival, has received a big boost. Mastodon’s mobile app was downloaded 750,000 times between Oct. 28 and Nov. 6, according to analytics firm Sensor Tower. Quartz reports that was
5 Things Communicators Need to Know About Mastodon Read More »
On Oct. 26, two days before he became Twitter’s new owner and CEO, Elon Musk demonstrated the communications power of a good prop when he strode into the company’s headquarters carrying a porcelain sink and wearing a grin. The prop suggested Musk would remake the company, throwing everything at it, including the kitchen sink. He
Props Can Help a Message Sink In, or Sink the Message Read More »
U.S. adults under 30 trust information on social media sites almost as much as they trust information from national news outlets, Pew Research Center finds. Except among these youngest adults, Americans remain much more likely to trust information from local and national news organizations than information on social media. Among survey respondents 18–29 years old,
Younger Americans More Likely to Trust Information on Social Media, Study Finds Read More »
