By: Julie Smith-Taylor, APR Why Integrity Matters At Every Level – Especially When Billing Your Clients Have you ever thought about padding your next invoice? The temptation may be enticing because we know how important cash flow is to any PR firm. But think again. The PRSA Code of Ethics is here to help you […]
Ethics Matter: Enhancing the Profession, Honesty & Fairness Read More »
When Dr. Alisha Reed graduated from pharmacy school and was hired at a retail pharmacy, she soon found herself working long hours, including on weekends and holidays. She realized she could not sustain the grueling demands of the job, so she started looking for other opportunities. Although the job paid well, “My quality of life
S&T Live Recap: Self-Care ‘Makes You a Better Person’ Read More »
July is Global Affairs Month at PRSA. Learn more about the programming here. Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. He grew up in Germany, Belgium and the United States and
Best Practices in Global Comms: A Conversation With ZF Group’s Christoph Horn Read More »
After two-plus years of the pandemic, many companies and organizations are looking to return their workforces to the office. Being together in the same physical location brings many benefits, but remote work offers advantages, too. A hybrid model that combines remote work with in-person office work has the potential to improve how you run your
What We Learned From Adopting the Hybrid Work Model Read More »
July is Global Affairs Month at PRSA. Learn more about the programming here. The Air China flight descended through the smog and I saw Beijing for the first time in 2003. I would see that magnificent, architectural playground of a skyline change dramatically over hundreds of flights before Beijing was done with me. I was
Exploring Best Practices in Global Communications Read More »
Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Matt Holt Books recently published the book’s 5th edition. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.
A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. The latest reminder of the perils that press conferences pose comes as new, conflicting facts have emerged about the tragic shootings on May 24 at Robb Elementary School in Uvalde, Texas, in which 19
What the Uvalde Shootings and Other Crises Reveal about Press Conferences Read More »
Workplace health and wellness “is a topic that’s near and dear to my heart,” said Mark Mohammadpour, APR. For people working in the high-stress field of public relations, staying healthy “was a challenge before the pandemic, and it’s going to be after,” he said. Mohammadpour — owner and chief well-being officer of consulting firm Chasing
S&T Live Recap: Health and Wellness Becoming More Important for PR Pros Read More »
By: Julie Smith-Taylor, APR As PRSA members, we pledge to adhere to our Code of Ethics. This month, I’m focusing on the importance of being ethically conscientious and compliant when implementing social media campaigns. Read the tips to ensure you don’t cross the line whenever you, your employees or a paid blogger post. If you
Ethics Matter: Social Media Read More »
