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July is Global Affairs Month at PRSA. Learn more about the programming here. Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. She has served in leadership communications roles for multinational

Thank you to everyone who attended the PRSA San Diego/Imperial Counties 1st Annual PR Pride Mixer on July 20. We were graciously hosted by the Diversionary Theater, the third oldest LGBTQ+ theater in the country. It was important for us to host this event for many reasons. First, we felt it was important to recognize

July is Global Affairs Month at PRSA. Learn more about the programming here. Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. He grew up in Germany, Belgium and the United States and

July is Global Affairs Month at PRSA. Learn more about the programming here. The Air China flight descended through the smog and I saw Beijing for the first time in 2003. I would see that magnificent, architectural playground of a skyline change dramatically over hundreds of flights before Beijing was done with me. I was

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Matt Holt Books recently published the book’s 5th edition. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.