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By: Julie Smith-Taylor, APR As PRSA members, we pledge to adhere to our Code of Ethics. This month, I’m focusing on the importance of being ethically conscientious and compliant when implementing social media campaigns. Read the tips to ensure you don’t cross the line whenever you, your employees or a paid blogger post. If you […]

By: Arianna Georgi, Consultant, J. Walcher Communications When determining your digital marketing strategy budget, putting together the pieces can be overwhelming. But there is a huge benefit to getting your efforts to work together, specifically PR and SEO. When both of those work together, brand visibility is limitless. Search Engine Optimization (SEO) can be intimidating

Photo of the author above right My most important crisis communications test didn’t come through my PR work with PayPal, Snowflake or Tetris. It came in college. That’s when my big secret became the talk of the prestigious UT-Austin Plan II Honors Program. My diary had been stolen, and the contents had been shared throughout

By: April Tellez Green, 2022 President Last year was a challenge. We, understandably, experienced bouts of silence from our local public relations community during our responses to the pandemic and other public discourse that affected our daily lives, professionally and at times personally. It was all-consuming.  As these challenges persisted throughout the year, many of

While June is generally celebrated as LGBTQ Pride Month across the United States, smart communicators know that celebrating and honoring Pride is a year-round activity. Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. At the same time, America is seemingly more divided than ever, with a vocal minority favoring

Migration, Deaf and inclusive storytelling are among terms and concepts covered in the 56th edition of “The Associated Press Stylebook and Briefing on Media Law.” The latest AP Stylebook, released on June 1, has more than 300 new or revised entries. The 600-page book — in a spiral-bound format — also aggregates usage additions and

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Not on

Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Each post of the series chronologically follows the steps of a search process, with direct insights from Chaloner recruiters, clients, placements and candidates who Chaloner has partnered with during the recruiting process.