With the internship season on the horizon, PRsay asked agency leaders from PRSA’s Counselors Academy for their thoughts on what makes a strong program. For more on creating successful internships, please visit the May issue of Strategies & Tactics. “Interns represent the future of our profession. It’s not only the right thing to do; it […]
Agency Leaders on What Makes Successful Internship Programs Read More »
Team: (verb) To come together as a team to achieve a common goal. The definition of a team is easy to look up, but in practice, it really does take a village to achieve your goals when it comes to public relations and communications work. I asked PRSA San Diego/Imperial Counties member Music Watson, APR,
Q&A with Music Watson: What it Means to be a Team Read More »
When “CODA” won Best Picture at this year’s Academy Awards, the movie shone a light on the experiences of deaf people. “CODA” became the first film with a predominantly deaf cast to win the honor while cast member Troy Kotsur was the first deaf male actor to win an Oscar. (Co-star Marlee Matlin was the
Insights on Working With Deaf Talent in Media and Communications Read More »
How do you react when you’re asked to look the other way? What should you do? PRSA’s National Board of Ethics and Professional Standards (BEPS) just hosted a terrific presentation about this subject. Find out how to be an ethical PR Pro if you’re ever asked to look the other way and view the recorded
Ethics Matter: Should You Look the Other Way? Read More »
April marks APR Month at PRSA. Throughout the month, we’ve been sharing the stories of those who have earned their Accreditation in Public Relations. Among the new APRs: Allyson Pittman Gattin, APR, PR director at The Peacock Group, Little Rock, Ark. She is a third-generation PR professional, and her grandfather, Bob Sells, and mother, Stacy
All in the Family: 3 Generations of the APR Read More »
Ongoing political conflict and the prolonged coronavirus pandemic have created new challenges for the PR profession, says a March report from USC’s Annenberg Center for Public Relations. For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. Amid deep social and political divisions, can PR professionals, who are often tasked with
Corporate Activism Brings Benefits and Pitfalls, Report Finds Read More »
Nelson Mandela said that education is the most powerful weapon you can use to change the world. As someone who has earned their APR and Ph.D. credentials, I wholeheartedly agree. But, for me (as I’m sure for others), the concept of education goes far beyond the walls of a classroom and is not determined by
The Importance of Lifelong Learning Read More »
Talented PR pros “have a vast array of opportunities to choose from right now,” said Christina Stokes. “The PR profession is respected, and it’s necessary in this day and age.” Still, even as the “Great Resignation” helps drive demand for talent, PR job-seekers face intense competition. Stokes, senior vice president and director of talent acquisition
S&T Live Recap: What Job Seekers and Employers Need to Know Today Read More »
Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. Before I was born, my parents brought a Golden Retriever puppy into the family. When Happy was diagnosed with cancer, they faced a difficult choice: Amputate her leg or put her to sleep. As my parents were just starting out
Avoiding Assumptions in Employee Communications Read More »
