Uncategorized

As communicators know, our messages don’t always land the first time. But while a speechwriter can’t take back her words if the audience doesn’t respond as hoped, PR professionals can usually adjust their communications strategies as needed. This act of revising is often called “pivoting.” Superstar Taylor Swift has honed the skill well, particularly over

Around the world, 86 percent of CEOs surveyed believe a recession will occur during the next 12 months, even as 71 percent maintain an optimistic three-year economic forecast. In professional-service firm KPMG’s “2022 CEO Outlook,” 85 percent of respondents expect growth in 2022, down slightly from 87 percent in 2021. At the same time, 73

While Americans are trying to put the pandemic in the rearview mirror, new challenges affecting our lives on many different levels continuously emerge. And on a daily basis, we are bombarded with — let’s just say it — bad news all around, from new health threats to economic instability and grim news from abroad. Yet

I started my PR firm in 1992. At the time, I knew nothing about running a business — nothing about bookkeeping, hiring staff, preparing contracts or writing proposals for new clients. I had to learn all these skills while I serviced my clients. More than 20 years after I started my business, I decided to

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 million in penalties for alleged violations involving its targeted-advertising practices. As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent. Sephora also failed to process people’s requests to opt

As president elect of the PRSA San Diego/Imperial Counties Chapter, it is my pleasure to announce that we are seeking dedicated and passionate public relations and communications professionals to help us lead our local chapter. Why should you serve? First of all, there’s no better time than now to make a difference. I have been

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for updates on programming. A PR firm puts together a presentation for a client who is soliciting Request for Proposals (RFPs). The firm does a good job, and its work is impressive.