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What Judges Look for When Choosing Silver Anvil Strategic Campaign Award Winners

PRSA is now accepting entries for the 2022 Anvil Awards Program. To streamline the process, you can now submit your Silver and Bronze Anvil Entries together on the same form. The early deadline is Feb. 11. Learn how to receive wider recognition for your impactful work here. Judging one’s peers for annual best-of awards is […]

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Bernays Awards Call for Judges

Each year the PRSA SD/IC Chapter helps judge another chapter’s award entries, and we would greatly appreciate your support this year. Judges are needed to review entries from the PRSA South Carolina Chapter soon in late February/early March.Judge Qualifications: 5 or more years of experience in the public relations industry APR preferred but not required

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To Break Global Cycle of Distrust, Share Fact-Based Information, Edelman Trust Barometer Says

Around the world, the public trust of institutions has fallen, says Edelman’s 2022 Trust Barometer, released on Jan. 17. In surveys of more than 36,000 people in 28 markets this past November, 61 percent of respondents said they trust business to do the right thing, followed by 59 percent who felt the same confidence in

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2022 Koa Anvil Awards – Official Call for Entries

Calling all public relations and communications professionals. Here’s your chance to submit your best work from 2021. The official Call for Entries for the 2022 Koa Anvil Awards is now live. To get started on your online entry submission, please visit www.prsahawaii.org/awards. Check out the complete list of Koa Anvil Award and Koa Hammer Award categories. NOMINATION FORMS: Gregg

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In Crisis Responses, Words Matter More than Body Language, Study Finds

When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds. Researchers at the University of Georgia Grady College of Journalism and Mass Communication evaluated how people perceived the sincerity of messages during a crisis, specifically a company spokesperson’s use of language and nonverbal cues. Eight hundred

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To Craft Better Media Pitches, Offer Value to Reporters

Problem: Reporter response rates to media pitches are at 3.49 percent, dropping from 4.62 percent since the third quarter of 2020. Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer. Solution: PR pitches that improve relationships with journalists, deliver value to their audiences and retire

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