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Gaps Persist Between Consumer Expectations, Company Actions, Study Finds

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. In surveys of more than 10,000 consumers in the United States, the United Kingdom, Germany, China and Brazil, less than half (45 percent) of respondents said they’re willing to let companies collect their personal information in […]

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ICON 2021 Preview: PBS Journalist Yamiche Alcindor on Illuminating the Human Experience

This fall, PRSA presents ICON 2021 in person and online. Beginning on Oct. 4, the conference offers virtual educational sessions, networking, career fairs and more. ICON continues on Oct. 17-19 at the Orlando World Center Marriott in Orlando, Fla. Find more event details here. It’s shaping up to be a hectic day for Yamiche Alcindor,

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A Lesson in Reverse Mentoring, Courtesy of ‘The Queen’s Gambit’

A few months ago, I watched the Netflix series “The Queen’s Gambit,”  an acclaimed coming-of-age period drama about a young chess prodigy who struggles with addiction. As a whole, the show left me underwhelmed, but one element of the series spoke strongly to me. In a particularly telling scene, the protagonist Beth Harmon (played by

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Rise in Ransomware Attacks Demands Extra Crisis Vigilance

Widespread migration to work-from-home arrangements over the last year to control the spread of COVID-19 left organizations more exposed than ever to virulent infections of a different sort: ransomware. According to Boston-based cybersecurity firm Recorded Future, U.S. companies faced 65,000 attacks during 2020, in which their computer systems and data were held hostage by cybercriminals.

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Job Seeker Research Reveals the Keys to a Winning Employer Brand

As the race to win top talent intensifies, the importance of understanding how to command the attention of ideal candidates has become a mission-critical priority. The secret to determining those compelling recruitment messages lies within the process candidates use to make the decision to pursue a position or an employer. While every individual is different,

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