How can we help? That is the question individuals and organizations are asking throughout the world as a devastating humanitarian crisis unfolds in Ukraine. There aren’t any right or wrong answers, but there are myriad ways that people can make a difference. For example, Apple and Disney are just two of the powerful brands taking […]
War in Ukraine: Considerations for Speaking Out and Making a Difference Read More »
Hawaii PR and marketing executives will have the chance to hear from and network with top professionals without ever leaving the state The Public Relations Society of America (PRSA) Hawaii Chapter is preparing to host the 2022 PRSA Western District Conference for the first time in nearly 20 years. The national three-day conference will bring
Hawaii chapter to host PRSA Western District Conference April 27-29 Read More »
More than two-thirds of Americans (69 percent) believe disinformation is a major problem in society, up from 63 percent in 2020, new research finds. According to the Institute for Public Relations’ third-annual “Disinformation in Society Report,” nearly three-quarters of Americans, on both sides of the political aisle, believe that disinformation will prolong the COVID-19 pandemic.
Most Americans Consider Disinformation a Problem, Study Finds Read More »
“I have lost business because I was a Black woman, but I’ve also gained business because I was a Black woman,” said LaTricia Woods, APR, owner of Mahogany Xan Communications in Chandler, Ariz. “Companies are looking for authentic storytellers and authentic representation.” Woods was one of four panelists during PRSA’s Feb. 22 webinar, “Building a
‘Grit, Determination and Resilience’ Needed in PR, Black Professionals Say Read More »
Free, monthly livestreams on the PRSA LinkedIn page take readers deeper into stories covered in Strategies & Tactics. First up: PR measurement let communicators speak ‘the language of the boardroom. As public relations evolves to include data analysis that measures campaign results, communicators might be reluctant to embrace these new tools that have not traditionally
PRSA Kicks Off New Strategies & Tactics Live Series on LinkedIn Read More »
What does the ethical practice of public relations mean? What are examples of ethics in public relations? How can any public relations professional make sure they are following best practices? Clear guidelines and ethical standards are important to the work of any public relations professional. As Ethics Chair for PRSA San Diego-Imperial County, I’d like
Ethics Matter: Ethics and Public Relations Read More »
A few months ago, I sent my résumé to an agency that specializes in polishing clients’ work histories for prospective employers. In my case, it was as a PR writer of thought leadership articles. I wasn’t really interested in changing jobs, but it seemed like a good idea, every now and then, to get an
Conveying PR’s Value Requires a Different Form of Accounting Read More »
In celebration of PRSA-LA’s 75th Anniversary, we will be highlighting members each month to show our appreciation. It’s part of our #ShineBrightLA campaign. The first PRSA-LA Member Spotlight is Allie Lee, director of Communications at Participant. Q: What is one tip you would give to your younger self starting in this profession? A: Try out
Member Spotlight: Allie Lee Read More »
Black History Month is an important time in history for all of us to pay homage to Black Americans who have shaped history in the United States. The list includes Frederick Douglass, Carter G. Woodson, Booker T. Washington, Ida B. Wells, Ella Baker, Shirley Chisolm, Sojourner Truth, Jackie Robinson, Martin Luther King, and W.E.B. DuBois,
The Communications Profession Needs to Be More Diverse and Inclusive. Period. Read More »
