The Edward L. Bernays Mark of Excellence Awards recognizes the expertise and dedication of public relations professionals in San Diego and Imperial Counties. The awards are named after Edward L. Bernays, the “father of public relations.” Those who knew him were inspired by his powerful use of communication and believed he should be on historians’ […]
2022 Edward L. Bernays Mark of Excellence Awards Student Entries Read More »
Would you like to learn more techniques for drawing leaders in and moving them to act? If so, then join PRSA and Ann Wylie at Catch Your Readers, our persuasive-writing workshop, starting on May 16. You’ll master a four-step system for getting readers to pay attention to your message, understand it, remember it and act
Why You Need to Put Your Readers and Their Needs First Read More »
The 2022 PRSA-LA’s Annual State of the State of PR was held on March 29 at the historical location of one of LA’s oldest newspapers, Citizen News. The event covered the dramatic changes happening across news coverage, the ever-changing PR landscape, and the impact of these changes on the practice of public relations. And, it
PRSA-LA The State of The State of PR 2022 Read More »
With the internship season on the horizon, PRsay asked agency leaders from PRSA’s Counselors Academy for their thoughts on what makes a strong program. For more on creating successful internships, please visit the May issue of Strategies & Tactics. “Interns represent the future of our profession. It’s not only the right thing to do; it
Agency Leaders on What Makes Successful Internship Programs Read More »
Team: (verb) To come together as a team to achieve a common goal. The definition of a team is easy to look up, but in practice, it really does take a village to achieve your goals when it comes to public relations and communications work. I asked PRSA San Diego/Imperial Counties member Music Watson, APR,
Q&A with Music Watson: What it Means to be a Team Read More »
When “CODA” won Best Picture at this year’s Academy Awards, the movie shone a light on the experiences of deaf people. “CODA” became the first film with a predominantly deaf cast to win the honor while cast member Troy Kotsur was the first deaf male actor to win an Oscar. (Co-star Marlee Matlin was the
Insights on Working With Deaf Talent in Media and Communications Read More »
How do you react when you’re asked to look the other way? What should you do? PRSA’s National Board of Ethics and Professional Standards (BEPS) just hosted a terrific presentation about this subject. Find out how to be an ethical PR Pro if you’re ever asked to look the other way and view the recorded
Ethics Matter: Should You Look the Other Way? Read More »
April marks APR Month at PRSA. Throughout the month, we’ve been sharing the stories of those who have earned their Accreditation in Public Relations. Among the new APRs: Allyson Pittman Gattin, APR, PR director at The Peacock Group, Little Rock, Ark. She is a third-generation PR professional, and her grandfather, Bob Sells, and mother, Stacy
All in the Family: 3 Generations of the APR Read More »
Ongoing political conflict and the prolonged coronavirus pandemic have created new challenges for the PR profession, says a March report from USC’s Annenberg Center for Public Relations. For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. Amid deep social and political divisions, can PR professionals, who are often tasked with
Corporate Activism Brings Benefits and Pitfalls, Report Finds Read More »
