Taylor Swift seems to be everywhere. In 2020, she dropped surprise records that would become two of her best albums, folklore and evermore. In 2021, she re-released (with never-before-heard bonus tracks) two of her earlier records, Fearless (Taylor’s Version) and Red (Taylor’s Version), the latter of which debuted Nov. 12 and was streamed 90 million […]
Taylor Swift’s Lessons for Communicators Read More »
PRSA’s Diversity & Inclusion Committee asked Gayle Saunders, APR, how PR professionals can integrate Diversity, Equity and Inclusion (DE&I) into their communications strategies Saunders is founder and CEO of The Saunders PR Group, a full-service agency in Columbus, Ohio. She serves as Ethics Officer of PRSA’s Central Ohio Chapter and is a co-founder of PRSA’s
For Successful DE&I, Include People with Different Ideas and Perspectives Read More »
If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. In late October, Facebook announced it was changing its company name to “Meta,” to “bring the metaverse to life.” The new moniker refers to the company’s vision for how people will work and play
Are You Ready for the Metaverse? Read More »
Even as the COVID-19 pandemic has disrupted workplaces, it also presents a historic opportunity to rethink work for the better. After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote
5 Tips for Successful Hybrid Work Read More »
New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. In response to tracking restrictions from Apple and Google, and new privacy laws in California and Europe, brands are rushing to collect
Privacy Protections Spur Companies to Collect Personal Info on Consumers, Build Profiles Read More »
At Greentarget PR, we value the work of journalists and appreciate the privilege to collaborate with them on stories that benefit society. We also recognize that their role has become even more essential over the past couple of years. The public needs credible information, guidance and clarity on emotional topics such as the spread of
Amid Flood of False News, PR Professionals Must Support Credible Journalism Read More »
Each spring for several decades now, members of PRSA’s Counselors Academy (CAPRSA) — the Professional Interest Section designed by agency leaders for agency leaders — gathered for an annual conference to share best practices and talk shop. We’d meet in May and discuss how to grow our PR agencies, build culture, retain clients, survive (and
Music to our Ears: Gathering in Nashville to Talk Agency Leadership Read More »
The PR profession has been around longer than Disney songs, and Alan Menken and The Sherman Brothers probably weren’t thinking about communications while penning their captivating tunes. Nevertheless, the lyrics of some of the most famous Disney songs remind us of concepts we may have forgotten about our great profession and illuminate some current issues
What Disney Songs Remind Us About Public Relations Read More »
PRSA San Diego/Imperial Counties Chapter Announces Winners of “Bolder, Brighter, Better” Edward L. Bernays Awards (San Diego, CA) – The PRSA San Diego/Imperial Counties Chapter is pleased to announce the winners of the 2021 Edward L. Bernays Awards. “We understand that this past year has been very different for many of our Chapter members and
2021 Edward L. Bernays Awards Winners Read More »
