How do you react when you’re asked to look the other way? What should you do? PRSA’s National Board of Ethics and Professional Standards (BEPS) just hosted a terrific presentation about this subject. Find out how to be an ethical PR Pro if you’re ever asked to look the other way and view the recorded
Ethics Matter: Should You Look the Other Way? Read More »
April marks APR Month at PRSA. Throughout the month, we’ve been sharing the stories of those who have earned their Accreditation in Public Relations. Among the new APRs: Allyson Pittman Gattin, APR, PR director at The Peacock Group, Little Rock, Ark. She is a third-generation PR professional, and her grandfather, Bob Sells, and mother, Stacy
All in the Family: 3 Generations of the APR Read More »
Ongoing political conflict and the prolonged coronavirus pandemic have created new challenges for the PR profession, says a March report from USC’s Annenberg Center for Public Relations. For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. Amid deep social and political divisions, can PR professionals, who are often tasked with
Corporate Activism Brings Benefits and Pitfalls, Report Finds Read More »
Nelson Mandela said that education is the most powerful weapon you can use to change the world. As someone who has earned their APR and Ph.D. credentials, I wholeheartedly agree. But, for me (as I’m sure for others), the concept of education goes far beyond the walls of a classroom and is not determined by
The Importance of Lifelong Learning Read More »
Talented PR pros “have a vast array of opportunities to choose from right now,” said Christina Stokes. “The PR profession is respected, and it’s necessary in this day and age.” Still, even as the “Great Resignation” helps drive demand for talent, PR job-seekers face intense competition. Stokes, senior vice president and director of talent acquisition
S&T Live Recap: What Job Seekers and Employers Need to Know Today Read More »
Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. Before I was born, my parents brought a Golden Retriever puppy into the family. When Happy was diagnosed with cancer, they faced a difficult choice: Amputate her leg or put her to sleep. As my parents were just starting out
Avoiding Assumptions in Employee Communications Read More »
My passion for public relations and communications drives me to want to take the profession as seriously as I possibly can. Our specialization is unique, welcoming and misunderstood at times by people outside our area of expertise who may need our services. Receiving my Accreditation in Public Relations (APR) has separated me from the rest.
The Journey Toward My Accreditation in Public Relations (APR) Read More »
A few years ago while serving in an internal communication role for a large Catholic health system, I worked alongside nuns who would sing, “We are standing on the shoulders of those who came before us.” It was a simple reminder that many have paved the road before us, and that it’s our duty to
Standing on the Shoulders of Others Read More »
As we look back at Women’s History Month, it’s important to reflect on the many challenges that women in our profession have had to overcome over the years. More recently, women were impacted the most when it came to global job loss throughout the pandemic. Additionally, working women took on three times the amount of
Fighting for Progress, Not Perfection: Reflecting on the Impact of Working Women Read More »
