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On the next Strategies & Tactics Live on LinkedIn on Oct. 23, join Professor Lorra Brown for a session on preparing future communicators for an AI-driven workplace and building adaptable careers through personal branding and confident pivots. Sign up for the free session here. As I continue my new chapter as a faculty member at

Conversations around diversity, equity and inclusion (DEI) have grown more polarized in recent years, leaving many unsure of how to move forward. For communicators, this is not a time to step back — it’s a moment to clarify that DEI is not about giving advantage, but about removing barriers so that everyone has a fair

Los Angeles, CA (October 16, 2025) — The Public Relations Society of America, Los Angeles Chapter (PRSA-LA), hosted its 61st Annual PRism Awards on Thursday, October 9, at the ASU California Center Broadway, also known as the historic Herald Examiner Building in Downtown Los Angeles. The evening’s theme, “Voices Elevated: A Celebration of Triumph & Truth,” reflected a

Public relations is a dynamic profession that requires constant adaptation to new technologies. In recent years, artificial intelligence has significantly improved the capabilities of PR teams while also reducing the impact of information overload. AI has streamlined various tasks by offering automation, data analysis, chatbots and content drafting tools. But it’s always important to remember

In today’s fast-paced workplaces — especially in the PR and communications profession — few employees truly lack work to do. While a recent Forbes article, “Rise of Boreout Syndrome: The Opposite of Burnout With Similar Signs,” suggests that bore-out is the opposite of burnout, I see them as close cousins, particularly in how they impact

As AI continues to evolve, so does the conversation about its role in public relations. But despite its growing sophistication, most communicators are still using the technology for one thing above all else — efficiency. “We’re still using AI predominantly to write, edit and transcribe,” said Ray Day, APR, referencing the latest research from North

“Too many PR pros still equate productivity with work,” Katie Neal said. “The behaviors that we’re rewarded for, especially early in our careers, are driven by perfectionistic tendencies… and long hours.” In communications, “We’re trained to say yes to doing whatever it takes to get things done, even when we’re running on empty,” she said.