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Ethics in communications is often treated as a principle — something we learn, reference and revisit when needed. In reality, it’s something we practice. Daily. Often under pressure. And rarely with perfect clarity. At a recent panel hosted by George Mason University’s PRSSA Chapter, I joined fellow communicators — Oriella Mejia, district director, Virginia State

What if I told you there was a magic wand that kept readers reading and skimmers scanning — even after their attention begins to wane? Friends, there is such a tool, and it’s called a subhead. Well-written subheads can draw readers in, help people find what they’re looking for, keep readers reading, communicate to nonreaders

Ethical failures rarely begin with a dramatic shipwreck. More often, they start with a subtle shift in bearing just enough to feel justified. A deadline looms. A client pushes back. A shortcut promises relief. It’s not that our ethical compass suddenly fails. It’s that we ignore it long enough to let the current pull us

Chief communications officers and chief marketing officers feel more positive about their budgets in the first quarter of 2026 than they did last year, a survey from The Conference Board finds. Among respondents, 50% of CMOs and 33% of CCOs said their budgets leave them well-equipped to make a difference for the business over the

By Stephen Chávez, CEO, ChavezPR When deeply troubling allegations surfaced about Cesar Chávez, a historic figure long viewed as a symbol of hope and social progress, many people, including myself, felt shock and disbelief. Now, as Cesar Chávez Day on March 31 approaches, brands and organizations are grappling with how to respond and what role

As nonstop information shouts for our attention, telling compelling brand stories “grows in importance by the moment,” Rob Biesenbach said. “The one thing that seems to break through all the noise is storytelling.” Biesenbach, a communications coach in Chicago and columnist for Strategies & Tactics, was among the panelists on March 23 for Member Mondays,

For Kelly Ross, manager of internal communications for the Pittsburgh Pirates, a career in sports wasn’t a straight line — it was a gradual realization shaped by curiosity, storytelling and a deep understanding of audience experience. Growing up in the Washington, D.C., area, Ross spent time at live sporting events not just watching the game,

Over the past decade, many companies have waded into tricky sociopolitical waters. As researchers at the University of Virginia and McKinsey & Company write for Harvard Business Review, political statements by CEOs and other forms of corporate activism can bring significant consequences. In a survey, business leaders in North America and Europe said different groups

On the second Monday of every month, PRSA is offering AI Pulse, a briefing hosted by Ray Day, APR, PRSA’s 2026 immediate past chair, that provides timely insights into the latest AI trends, tools and developments. Learn how to stay ahead of an ever-evolving digital landscape here. “We’re in the first inning of AI,” Peter