As we celebrate Hispanic Heritage Month (Sept. 15 – Oct. 15), it’s a timely chance for PR agencies and teams to reevaluate their commitment to diversity, equity, and inclusion (DEI). We live in Los Angeles, home to more than 49% of U.S. Latinos. Take this time to look at your own PR teams. Do they reflect this […]
Embracing Latino Excellence: Fostering DEI Beyond Hispanic Heritage Month Read More »
Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S. Navy was criticized by numerous lawmakers, veterans organizations and media outlets for its collaboration with
Research, Communication Crucial Before Collaborating With Influencers Read More »
We have no choice. The growing and pervasive use of artificial intelligence (AI) and Chat GPT is now part of our world. How we deal with it and navigate it will be the secret to our long-term success as public relations professionals. As an organization, National PRSA has created a new, trending section on AI
The Growing Ethical Impact of Artificial Intelligence on Public Relations Read More »
As the world rushes to aid the victims of the earthquake on Sept. 8 in Morocco, Susan Malandrino looks back at her work with the American Red Cross in Turkey and Syria this past February. It’s been several months since the devastating earthquakes rocked Türkiye and Syria, killing more than 50,000 people and causing immeasurable strife.
Communications in a Disaster Zone: The Stories You Choose Not to Tell Read More »
On Sept. 21 at 1 p.m. ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Sign up for this free PRSA member resource here. In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research
Microsoft’s Bonnie McCracken on Navigating the AI Landscape Read More »
Register now for ICON 2023, which features compelling thought leaders, breakout sessions and multiple networking opportunities. The Saver Rate ends on Sept. 8. Michele Norris, an award-winning journalist, emboldens audiences through candid discussions about race, culture and communication in America. With a distinguished decade-long tenure as the host of National Public Radio’s “All Things Considered”
PRSA Hawaii kicked off Ethics Month in September to engage our chapter and community in thoughtful discussions and activities centered around ethical practices in the field of public relations. Ethics Month is an annual initiative across the Public Relations Society of America that runs throughout the month of September, serving as a dedicated time to
Celebrate Ethics Month with PRSA Hawaii Read More »
How to Make Ethics a Part of Your Hiring Process In late June, Mark McClennan’s tips were featured in The Pinnacle, an online, monthly newsletter for APRs created by PRSA National. If you didn’t see it, it’s a great start for those who are involved in hiring new talent. I gave him a call to
How to Make Ethics a Part of Your Hiring Process Read More »
Patrick Pollino, APR, Fellow PRSA, a longtime PRSA member, distinguished PR practitioner and former member of the PRSA Board of Directors, died on Aug. 25. He was 8o. Pollino’s PR career spanned four decades. He began at Western Electric in 1965, and later held management and executive positions with a variety of companies, including Southwestern
In Memoriam: Patrick Pollino, APR, Fellow PRSA Read More »
