Uncategorized

In advance of PRSA’s upcoming Strategic Communications for Associations and Nonprofits Certificate Program, this post provides an overview of some of the key themes participants will explore. For associations and nonprofits, communication is not a “nice-to-have.” It’s the lifeline that connects you to your members, donors, policymakers, partners and the public. It advances your mission, […]

PRSA-LA Webinar Recap – September 30, 2025 Search is evolving faster than most realize. Today, over 65% of searches occur through AI platforms like ChatGPT, Claude, and Perplexity. This shift significantly impacts how brands appear online. Traditional SEO methods—such as keywords, backlinks, and meta tags—are no longer sufficient. Generative AI favors trusted, editorially earned media

My ex — let’s call him my wuzband — was nearing retirement as a brilliant Hallmark photographer when the age of digital photography dawned. (I hurry to assure you that he is much, much older than me!) Phil could easily have coasted through the rest of his career on his laurels, clinging desperately to his

October is Breast Cancer Awareness Month — a time that unites communities, families and organizations around the shared commitment to save lives and support those impacted by cancer. This year, I am proud to announce that PRSA is joining the fight through a new partnership with the American Cancer Society. Through our “Turn Membership Into

Each September, PRSA recognizes Ethics Month to bring increased attention to the communications profession’s core foundation. Please visit prsa.org/ethics and PRSA’s social media platforms for updates on programming. PRSA’s website offers a wealth of ethics-focused resources and practical insights for communicators. It’s not a secret: Powerful stories demonstrate impact, influence policy and funding, and ignite

PRSA is proud to celebrate Hispanic Heritage Month, which runs through Oct. 15. On behalf of the PRSA Hispanic-Latino Affinity Group, we present the 2025 Hispanic Heritage Month Toolkit, designed to help communications professionals celebrate with authenticity, respect, and impact.  Growing up, education was the foundation of everything in my family. My mother emigrated from Ecuador and became a Spanish

Nonprofits seeking free or low-cost strategic communication support can find a list of student-run agencies on the PRSSA website. Professionals looking to strengthen their skills and résumés can find a list of master’s degree programs that recognize Accreditation in Public Relations (APR) and offer course credit or discounts on the PRSA website. Recent cuts to

The Ev Clay/PRSA Miami Chapter Endowment Fund, the largest of any PRSA Chapter in the nation, has supported promising South Florida PR students for four decades. Established to assist students who demonstrate academic excellence, professional aptitude and financial need, the fund reflects the legacy of Everett A. Clay, a visionary Miami PR leader. This year,