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Nobody plans to fail. They just fail to plan. As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. “Audit” is a scary word because an IRS audit comes to mind: […]

Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA. Thomas Brooks has served as president and CEO of MPA — The Association of Magazine Media. Her résumé also features

The PRSA San Diego/Imperial Counties Chapter is thrilled to announce chapter member Staci Reidinger, APR+M, received the distinguished Paul M. Lund Public Service Award for her participation in important public activities that have increased the common good and reflected credit on the organization. Learn how Staci’s experience in public affairs with the Marine Corps and

By Jules Smith, Vice President, Talent at Allison+Partners based in the New York City office. In this current uncertain climate, recruitment has become increasingly difficult for both the candidate and employer. But at Allison+Partners, we decided this would not stop our recruiting efforts.   While we knew the COVID-19 pandemic would be challenging, we also knew it did

Alternative Strategies celebrates two decades of success  San Diego (July 2020) — On July 25th, San Diego’s award-winning Marketing and Communications firm Alternative Strategies celebrated its 20th anniversary. Known for elevating the stature and bottom line of dozens of businesses for two decades, the agency has earned its sparkling reputation. Top San Diego restaurant groups have

By Daniel Johnson-Kim Undoubtedly, the breaking news section of every major publication has been dedicated to coronavirus, Black Lives Matter protests and the current political landscape. And rightly so. However, amidst all the craziness and sadness in our world today, the need for relevant, quality content is still in high demand. Now more than ever,

In order to assist our members in this challenging time, PRSA has compiled a collection of resources that may be useful as you plan your ongoing communication. Access the resources online here. Some resources are courses that PRSA has offered and now exist as recordings; other links lead to informative articles, blog posts and more. Recent

Out of an abundance of caution, the Public Relations Society of America San Diego/Imperial Counties board of directors is postponing all chapter gatherings for at least 30 days beginning March 13, 2020. The health and safety of our members and the communities we serve is of the utmost importance. The World Health Organization, the Centers

For her innovative spirit and long-revered excellence in public relations, Laura Walcher was awarded the Otto Bos Lifetime Achievement Award in 2002.   Her industry achievements made her a northern star for others in the PR business, as she established her own firm in 1974, when the San Diego region could only claim a few