Anthology Marketing Group’s Island of Hawaii Visitors Bureau campaign wins Best of Show, and three practitioners receive individual awards
HONOLULU – The Hawaii chapter of the Public Relations Society of America (PRSA) celebrated the best in Hawaii’s public relations industry at the 36th Annual Koa Anvil Awards ceremony Friday night in downtown Honolulu.
In front of hundreds of attendees, PRSA Hawaii handed out 55 awards in two main categories:
- Koa Anvil Awards for outstanding public relations programs and campaigns; and
- Koa Hammer Awards for tactics that are part of a communications campaign.
The Best of Show award, which honors the campaign that received the highest score in the Anvil category, went to Honolulu integrated marketing agency Anthology Marketing Group for its campaign on behalf of the Island of Hawaii Visitors Bureau, “Live Pono: Hawaii Island Launches the Pono Pledge.” Bennet Group Strategic Communications received the most awards with a total of 26.
PRSA Hawaii also honored industry leaders and recognized up-and-coming talent within the public relations field:
- Gregg W. Perry Public Relations Professional of the Year Award – Darlene Morikawa, Hawaii Visitors and Convention Bureau
- Hokupaa Young Public Relations Professional of the Year Award – Sarah Pacheco, Hawaii Pacific Health
- President’s Leadership Award – Elisa Yadao, Hawaii Medical Service Association
Established in 1983, the Koa Anvil Awards captures and celebrates the four rings of excellence for which the Koa Anvil competition is judged: research, planning, execution and evaluation. It is a competition to develop better plans, use creativity to produce better results, increase professional skill to produce the best public relations programs and tools that keep the professional motivated and moving forward.
About PRSA Hawaii
Chartered in 1947, PRSA Hawaii is one of six founding chapters of PRSA. Committed to advancing the standards of the public relations profession, the chapter’s mission is to build value, understanding, and the demand of public relations professionals in Hawaii. For more information visit prsahawaii.com.