On Freedom of Speech, Hate Speech, and Our Ethical Responsibility as Public Relations Professionals
Recent actions, including the indefinite suspension of Jimmy Kimmel Live!, have reignited national conversations about freedom of speech, media censorship, and the vital role public relations professionals play in shaping public dialogue. These moments give us pause, not only as individuals but as stewards of ethical communication and advocates for informed public discourse.
As president of the Public Relations Society of America, Los Angeles Chapter (PRSA-LA), I hold a profound responsibility to speak clearly and boldly when fundamental freedoms are questioned. The distinction between hate speech and freedom of speech has never been more important or more urgent.
Let us be clear:
Freedom of speech is a constitutional right that allows individuals to express ideas and opinions without fear of government censorship or retaliation.
Hate speech, by contrast, involves language that incites violence or hatred against individuals or groups based on race, religion, gender, sexual orientation, or other protected identities. It causes harm, stokes division, and undermines democratic values.
PRSA’s Code of Ethics serves as the foundation of our profession. It outlines principles that include advocacy, honesty, fairness, and a commitment to the free flow of information. As stated in the Code:
“We serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.”
“We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression.”
When broadcasters, journalists, or creators are silenced for expressing dissenting viewpoints, we risk diminishing public trust and weakening the marketplace of ideas. Conversely, when hate speech is tolerated under the guise of “free speech,” we betray our duty to uphold fairness and protect the public interest, including marginalized voices.
As we observe PRSA’s Ethics Month this September, I encourage all public relations professionals to reflect on the power of our voices. Whether we’re crafting statements, advising clients, or engaging the media, our role is not just to communicate, but to elevate truth, integrity, and equity.
Free expression is a cornerstone of democracy. It is our job to protect it and to challenge those who abuse it. Using our voices to not only inform, but to lead, I remain committed to upholding our ethical obligations and creating space for responsible, courageous, and inclusive dialogue.
Marisol Barrios Perez, MSPA, APR
PRSA-LA President
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