Download the Conference Program to map out your track for the conference as well as connect with sponsors and speakers before the conference. Registration for the conference starts at 9 am Thursday morning. However, the first conference session starts at 1 pm unless you’ve registered for the Leadership Session which starts at 9 am. Feel free to come to the second floor of the Riverside Convention Center any time after 9 am to register, grab your program, and to get your conference goodie bag.

03Mar, 2017
2KEYNOTE #3: What’s Wrong With Your Influencer Program?Jim Lin 9:00 AM - 9:50 AMRAINCROSS BALLROOM
3The Power of LinkedInLisa Caprelli 10:00 AM - 10:50 AMMR 1 & 2
4Why Cause Marketing (Still) MattersMegan Castilla , Scott Pansky 10:00 AM - 10:50 AMRAINCROSS F
5Creating a Trigger System for an Integrated Marketing MachineMike Schaffer 10:00 AM - 10:50 AMRAINCROSS C
6Evolve or Bust: Tools for Today's PR ProKristin Hege 11:00 AM - 11:50 AMMR 1&2
7Lessons from the Red Carpet: What Brands Can Learn From Awards Season- Presented by PRSA Entertainment & Sports SectionRosalind Jarrett Sepulveda , Susan J. Ashbrook 11:00 AM - 11:50 AMRAINCROSS F
8“Go for the Get” on PersuasionJoe Garner 11:00 AM - 11:50 AMRAINCROSS C
9KEYNOTE #4: Ryan Holiday, Author and Media Manipulator, "Trust Me I'm Lying: The Future of Media and PR" Ryan Holiday 12:00 PM - 1:30 PMRAINCROSS BALLROOM
10Practical Techniques for Creative Business WritingGreg Thilmont 2:00 PM - 2:50 PMMR 1&2
11Growing Your Firm with 'Smarketing' Lead GenerationFrank Cowell 3:00 PM - 3:50 PMRAINCROSS F
12"Media Integration: How to Make ‘Pay for Play’ Work for You"Katrina Early 2:00 PM - 2:50 PMRAINCROSS C
13The Power of Livestreaming: It’s Not an OptionMitch Jackson 3:00 PM - 3:50 PMRAINCROSS C
14Tear Down The Wall: Taking Advantage of Collaboration Between Sales and PRRobin Doerr, MBA 2:00 PM - 2:50 PMRAINCROSS F
15The Role of Social Media and Other New Technology in the 2016 ElectionKara Alaimo, Ph.D. 3:00 PM - 3:50 PMMR 1&2
16KEYNOTE CLOSE: The X Factor: Managing Social Media in Crisis. A Professional Panel Robin Wachner , Ria Carlson , CHRIS PEREZ, APR 4:00 PM - 5:00 PMRAINCROSS BALLROOM