PRSA Western District Conference
April 26-28, 2023 | The Westin La Paloma Resort & Spa
Tucson, Arizona

Welcome to the PRSA 2023 Western District Conference! Below you’ll find our current agenda for our 2 ½ day program. We’ve got something for everyone, including two sensational keynote speakers, ample networking opportunities, and a beautiful venue during what is always the best time of year in Tucson.

On Wednesday, April 26, we’ll kick off the conference with our Opening Reception from 6:00 to 8:00 p.m. Drink tickets, food, and music are included with your registration. We’ll enjoy the beautiful April Tucson weather at our poolside outdoor venue. It’s a perfect time to network with old friends, meet new ones, and make your conference plan.

In addition, Wednesday has two pre-conference offerings, both available to conference attendees at a discounted rate. Our APR in a Box session runs from 10:00 to 11:30 a.m. and provides attendees with an overview of the APR process and chance to engage and ask questions of our resident APRs. And from 2:00 to 4:00 p.m., you can take advantage of our Pre-Conference Leadership Workshop.

On Thursday, we are thrilled to announce our Opening Keynote Speaker, Imari Tuakli. A Life Coach and dynamic keynote speaker, Imari has designed an experience just for our conference and our attendees. Lunch will include a Crisis Communications Panel Presentation from some of the country’s leading Crisis practitioners. After a day of keynotes and breakout sessions, don’t forget to sign up for our traditional Dine Around, taking place from 6:00 p.m. to 8:00 p.m. For those who register, you’ll have the opportunity to sign up for one of three dining destination when you arrive at conference check-in. Enjoy different Tucson dining experiences and a moderator for the evening’s discussions. Dine Arounds are one of the best opportunities to network with fellow attendees.

Friday morning is packed with even more dynamic breakout sessions. We are especially excited to host our 2023 PRSA Chair Michelle Egan, APR, Fellow PRSA, as our Friday Lunch Keynote Speaker.

The detailed agenda is below. Be sure to download the Whova app, available for both Android and iOs, and be a part of our all-digital conference experience (see side bar)! Learn everything you want to know about our speakers, our sponsors, and your session options.

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For feature details, visit Whova


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